Dan: What's the big DL?
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Dan: What's the big DL?

Dear Nikon, your Photokina presence was disappointing. Yes I know, you launched the D5 and D500 earlier this year (in time for the summer Olympics), so I guess you deserve some sort of break. But to think that the only product launches you had at the world’s biggest photography trade show were an action camera and a lifestyle/POV camera is pretty lame. Of course it would be one thing if the KeyMission 170 was ground-breaking in any way. It’s not. Sure its a competitive: 4k-capable, waterproof without a case, but in the presence of the GoPro HERO5 and Sony X3000 (which offers optically-stabilized 4K), the KeyMission 170 is just another 4K-capable action cam.

Which brings me back to my initial point, what’s the big DL? I am of course referring to the the Nikon DL line of premium compacts, announced around CP+ time in late February and than quietly delayed. Do they exist (or are they delayed indefinitely)? I saw plastic mock-ups back in January (and my colleagues again saw real mock-ups in Japan). I know the DL’s are available for pre-order (though no date is indicated as to when they’ll ship). Simply put, all I wanted from Photokina from Nikon was an announcement/some sort of concrete proof that DL’s will be in consumers’ hands before the year ends. I did not get that. All I got were some stinkin’ action cams.

Dan Bracaglia