Sony has launched the Cyber-shot HX350 in European markets, offering a 50x zoom lens and 20.4MP BSI CMOS sensor like its HX300 predecessor. In fact, very little has changed compared to the previous model – as best we can tell, it adds an up-to-date BIONZ X processor, lock-on AF and a new blue 'Zeiss' badge on the same 24-1200mm equiv. F2.8-6.3 lens.

It continues to offer a built-in EVF, optical image stabilization, 3" tilting 921k-dot LCD, 1080/60p video recording and 10 fps burst shooting. Sony Germany lists the HX350 at €449 with availability in January 2017.

Press Release:

That’s so close! The compact 50x super zoom Cyber-shot™ HX350 is big on imaging power

  • ZEISS® Vario-Sonnar T* lens with 50x optical zoom and 100x Clear Image Zoom[i] for awesome close-ups
  • Shoot like a pro with manual controls and electronic viewfinder in a compact DSLR-style body
  • Back-illuminated Exmor RTM CMOS sensor with 20.4 effective megapixels and BIONZ X image processing engine
  • Optical SteadyShot and Intelligent Active Mode for smooth, stable stills and Full HD movies
  • Sharp, speedy focus of moving subjects with Lock-on AF and DMF (Direct Manual Focus)

From expansive landscapes to exotic wildlife and family portraits: every scene’s covered with the Cyber-shot HX350 high-zoom camera from Sony.

Discerning photographers graduating from smartphone snaps will love the mix of easy-to-use features and DSLR-inspired styling. Fitting beautifully in your hand, the HX350 packs big camera performance into a compact body – for limitless creative possibilities with a fixed lens.

You’re good for any shooting situation, with the ZEISS® Vario-Sonnar T* lens offering a huge 50x optical zoom range – corresponding to 24mm wide angle to 1200mmsuper telephoto (equivalent in 35mm format).Clear Image Zoom doubles maximum magnification to a breathtaking 100xi, bringing distant buildings, people and animals jaw-droppingly close.

Camera shake is the enemy of high-zoom shooting, as any pro knows. Optical SteadyShot cuts handheld wobbles for crisper stills, rapidly shifting a group of lens elements to correct for the slightest hand tremors. Intelligent Active Mode keeps Full HD videos equally sharp and blur-free with Sony’s proprietary frame analysis technology.

Enthusiasts will be impressed by the high-resolution back-illuminated Exmor R CMOS sensor with 20.4 effective megapixels and speedy BIONZ X image processing engine. Even if you’re shooting handheld indoors or in low light, you’ll value crisp, low noise images and pristine Full HD video footage.

The easy to use Cyber-shot HX350 is loaded with serious shooting options. There’s a manual ring for smooth adjustment of zoom/focus, plus an easily-accessible mode dial and custom button for quick adjustment of favourite settings. And with full P/A/S/M controls, you’ve got all the exposure options you need to craft stunning pictures and Full HD videos. Movie-makers will also welcome the extra detail of a 24p shooting mode that gives footage that authentically cinematic look.

The choice is yours when it comes to framing shots with confidence. Look through the camera’s high-contrast electronic viewfinder – just like you’d expect on a DSLR – or switch to the manually tiltable 7.5cm (3.0-type) LCD with 921k dot resolution.

Extra shooting refinements include Motion Shot Video that traces your tennis serve or golf swing as a split-second series of superimposed images. After shooting, connect the camera to your 4K television for a big, beautiful view of your photos. Support for TRILUMINOS™ Colour on compatible BRAVIA™ TVs ensures still shots bursting with vivid, vibrant colours.

[i] At optical wide-end

Sony Cyber-shot DSC-HX350 specifications

Price
MSRP€450
Body type
Body typeSLR-like (bridge)
Body materialComposite
Sensor
Max resolution5184 x 3456
Image ratio w:h1:1, 4:3, 3:2, 16:9
Effective pixels20 megapixels
Sensor photo detectors21 megapixels
Sensor size1/2.3" (6.17 x 4.55 mm)
Sensor typeBSI-CMOS
ProcessorBIONZ X
Color spacesRGB
Color filter arrayPrimary Color Filter
Image
ISOAuto, 80-3200 (up to 12800 in Multi-Frame NR mode)
Boosted ISO (maximum)12800
Image stabilizationOptical
Uncompressed formatNo
JPEG quality levelsFine, standard
File format
  • JPEG (Exif v2.3)
Optics & Focus
Focal length (equiv.)24–1000 mm
Optical zoom41.7×
Maximum apertureF2.8–6.3
Autofocus
  • Contrast Detect (sensor)
  • Multi-area
  • Center
  • Selective single-point
  • Single
  • Continuous
  • Face Detection
  • Live View
Autofocus assist lampYes
Digital zoomYes (2x)
Manual focusYes
Normal focus range1 cm (0.39)
Macro focus range1 cm (0.39)
Screen / viewfinder
Articulated LCDTilting
Screen size3
Screen dots921,600
Touch screenNo
Screen typeTFT LCD
Live viewYes
Viewfinder typeElectronic
Viewfinder coverage100%
Viewfinder resolution201,600
Photography features
Minimum shutter speed30 sec
Maximum shutter speed1/4000 sec
Exposure modes
  • Program
  • Aperture Priority
  • Shutter Priority
  • Manual
Scene modes
  • High Sensitivity
  • Night Scene
  • Handheld Twilight
  • Night Portrait
  • Landscape
  • Portrait
  • Soft Skin
  • Anti Motion Blur
  • Beach
  • Snow
  • Fireworks
  • Advanced Sports Shooting
  • Gourmet
  • Pet Mode
Built-in flashYes
Flash range8.50 m (at Auto ISO)
External flashNo
Flash modesOff, auto, fill, slow sync, advanced, rear sync
Drive modes
  • Single
  • Continuous
  • Self-timer
  • Bracketing (Exposure, WB)
Continuous drive10.0 fps
Self-timerYes (2 or 10 sec, portrait)
Metering modes
  • Multi
  • Center-weighted
  • Spot
Exposure compensation-2–3 (at 1/3 EV steps)
WB BracketingYes
Videography features
FormatMPEG-4, AVCHD
Modes
  • 1920 x 1080 @ 60p / 28 Mbps, AVCHD, MTS, H.264, Dolby Digital
  • 1920 x 1080 @ 60i / 24 Mbps, AVCHD, MTS, H.264, Dolby Digital
  • 1920 x 1080 @ 60i / 17 Mbps, AVCHD, MTS, H.264, Dolby Digital
  • 1920 x 1080 @ 24p / 24 Mbps, AVCHD, MTS, H.264, Dolby Digital
  • 1920 x 1080 @ 24p / 17 Mbps, AVCHD, MTS, H.264, Dolby Digital
  • 1440 x 1080 @ 30p / 12 Mbps, MP4, H.264, AAC
MicrophoneStereo
SpeakerMono
Storage
Storage typesSD/SDHC/SDXC + Memory Stick Pro Duo
Connectivity
USB USB 2.0 (480 Mbit/sec)
HDMIYes (micro-HDMI)
Microphone portNo
Headphone portNo
Physical
Environmentally sealedNo
BatteryBattery Pack
Battery descriptionNB-BX1 lithium-ion battery & charger
Battery Life (CIPA)300
Weight (inc. batteries)652 g (1.44 lb / 23.00 oz)
Dimensions130 x 93 x 103 mm (5.12 x 3.66 x 4.06)
Other features
Orientation sensorYes