Manager says Canon is willing to cannibalize DSLR sales with mirrorless cameras
Scroll through your photo news feeds this morning, and you'll get a lot of "Canon manager confirms: Canon is shifting focus from SLRs to mirrorless" type headlines. But you may want to wait before you grab your hammer and smash that piggy bank in anticipation of new high-end mirrorless option from Canon, because the 'manager' in question confirmed no such thing.
The reports we're seeing are based on a late-February report in Nikkei Asian Review titled, admittedly, "Canon shifts focus from SLR to mirrorless cameras." The article was written the day after Canon released the M50 mirrorless camera, and in it, Nikkei quotes the president of Canon Marketing Japan, Masahiro Sakata, who identified mirrorless as a 'growth market' that Canon needed to invest in:
[Canon must] actively roll out products for a growth market even if there is some cannibalization.
Needless to say, this is not the same as confirming that "Canon is shifting focus from SLR to mirrorless cameras."
The quote is still intriguing, however, especially in the light of recent shipment and sales numbers out of Japan. Quoting last year's CIPA numbers, Nikkei points out that the Japanese market for interchangeable lens cameras dropped by 10% while mirrorless increased by just over 29%.
Over the years, the generally accepted narrative has been that Canon doesn't want to invest in mirrorless because it will cannibalize its SLR sales. Sakata's statement indicates that those days are over—Canon has noticed the industry trends, and is willing to "actively roll out" mirrorless cameras even if it means eating into sales of its affordable DSLRs.
|Canon wants to be more active in the mirrorless space, but that doesn't necessarily mean 'high-end' mirrorless like the full-frame Sony a7 III|
When it comes to high-end mirrorless, however, Sakata was much more reserved. He tells Nikkei that Canon will "look at the timing and consider [releasing a high-end mirrorless cameras]," which makes it seem like Canon's immediate mirrorless future might look more like the M50 than Sony's a7 line.
Of course, only time will tell, and rumor sites are still speculating that Canon (and Nikon) will both debut full-frame mirrorless offerings at Photokina 2018. We just wouldn't take these sparse quotes from Masahiro Sakata as "confirmation" that this will, in fact, happen.
|First, Let me check its expiry date. by rajeev22675|
from Best Photo of the Week
|Dairy Way by BodkinsBest|
from Best Astrophotography Landscape #4
Harvard is facing a lawsuit over profiting from 19th century daguerreotypes that captured the portrait of a slave and his daughter on a South Carolina plantation.
From the detailed textures in rural landscapes to the incredible lighting inside futuristic buildings, the photorealism of Unreal Engine 4 is blurring the lines between fiction and reality...you know...aside from the spaceship.
According to a report from The Informant, a number of Instagram users' passwords were shared as plaintext in URLs used to download their data.
We've added Panasonic's new Lumix S1 and S1R full-frame mirrorless cameras to three of our buying guides. If you're looking for a quick summary of each model, then have a read.
YouTube channel Photoshop Cafe has shared a video detailing ten tips and tricks you can do to both fix and speed up Photoshop when it's running slow and sluggish.
It's not going to be the banger of the year, but it'll get a few laughs.
DJI has confirmed its drones won't be affected by the GPS 2019 week rollover.
Dogfish Head Craft Brewery has teamed up with Kodak to release a beer that's capable of doubling as a film developer.
The Diana Instant Square is a retro-inspired camera with manual controls that's fun to shoot in good light, but largely unpredictable in its operation.
Residents of a Paris street plagued by Instagrammers, selfie takers and music video crews are asking the city government for a weekend and evening ban to give them some peace.
The adapter plugs into the Osmo Pocket's USB Type-C port and features a 3.5mm TRS jack to plug in various external microphones.
Checkout allows Instagram users to select products for purchase and make payments directly in the app.
GauGAN as it's known, can create photorealistic images from basic drawings using the power of artificial intelligence.
The EOS RP is Canon's latest full-frame mirrorless camera, with diminutive dimensions and a diminutive price. Find out how it stacks up and get our thoughts in our early review.
Montana judge Dana L. Christensen has ruled the Republican National Committee did not infringe upon the copyright of photographer Erika Peterman after they took a photo from a Democratic candidate's Facebook page without permission and altered it to use in a derogatory promotional mailer.
Nikon has launched updates for three of its programs to address various bugs and glitches that could cause crashes and unwanted results.
LEE Filters has launched the LEE100, its next-generation filter holder that improves the design and looks in all the right places.
With the arrival of some much-needed sunshine and final production firmware for the Panasonic S1, we've been able to get outside and really start putting the camera through its paces.
Importing, culling and tagging photos is about to get a whole lot faster and look a whole lot better with the impending arrival of Photo Mechanic 6.
On its own, the FTZ adapter retails for $250 and when bundled it dropped the cost to just $150. Now, Nikon is offering it for free with all Z6, Z7 purchases in the United States.
Profoto said it spoke with Godox back at Photokina 2018 and continues to contact Godox in an effort to stop it from marketing its V1 light.
Product renders in Italian publication Notebook Italia show an unusual design that conceals all cameras with the help of a slider mechanism.
Canon says its new EF 400mm F2.8L IS III and EF 600mm F4L IS III lenses can suffer from an intermittent flickering when shooting video in M or Av modes with certain cameras.
Leica recently announced the Q2, a digital rangefinder with a fixed 28mm F1.7 lens. It's a heck of a lot of fun to shoot with, but is it right for you? Based on our time with the camera, and its specifications, we've examined how well-suited it is for common photography use-cases.
Now that our Panasonic Lumix S1R has final firmware, we couldn't wait to get out shooting with it - and we also tried the high-res mode, which combines files to get 187 megapixel images. Because sometimes, 47 megapixels just isn't enough.
In this article, travel and landscape photographer Mitch Green encourages us to spend more time in the the field.
the lens lacks any electronics whatsoever and is constructed entirely of glass and metal. Of course, that comes at the expense of weight — this thing weighs in at 1.1kg / 2.43lbs.
Drones can be useful tools in urban areas, where they're utilized for everything from news reporting to building inspections, but flying in these areas requires careful preparation. Here's what you need to know to do so safely.
Hasselblad has released a new cable release and USB double battery charger for its X1D medium format camera .
After a report published by NBC News, Flickr has taken heat for allegedly letting IBM 'scrape' photos for use in its facial recognition datasets. But the problem isn't what it seems on the surface.