Despite raising about $1.25 million in a crowdfunding campaign, now-defunct company Panono GmbH went bankrupt after failing to deliver its 360-degree camera to many of the people who had backed the product. The company was bought by the Swiss-based private equity investor Bryanston Group, which acquired most of its assets but none of its obligation to Indiegogo backers.

Bryanston Group AG has brought back the Panono camera under a new holding company called Professional GmbH. Despite stressing that it doesn't have any "liability or obligation" resulting from its assets acquisition, the company has said that it feels it has "a moral obligation to compensate the project's early supporters." For that reason, the company is offering the project's original backers the opportunity to purchase the resurrected Panono camera at production cost.

The production cost is about half-off
the camera's retail price

About 2,000 Indiegogo backers who received neither refund or camera have been sent this offer, according to the company, which says the production cost is about half-off the camera's retail price. In addition, these former backers are also offered unrestricted access to Panono's cloud features, which is said to have about a $600 value.

According to the Verge, this discounted rate means backers who take up the offer will pay around $1,120 to $1,240 for the production-cost camera bundles available. This is on top of the $500 or more these backers already spent on the camera (they never received) as a pledge during the original Indiegogo campaign.

Professional GmbH is limiting discounted Panono camera sales to 50 units per month; customers are limited to one discounted camera each. The Panono website lists the Panono camera set, which includes a case, stick, tripod adapter, and messenger bag, at 1899€ / $2,250. Cheaper alternatives exist, though not necessarily with comparable specs, such as the Ricoh Theta V.