Sony camera and sensor business units report drop in sales in 2015
Sony Corp. released its third quarter 2015 earnings report [PDF], in which the company disclosed notable drops in both camera and image sensor sales. It has also lowered the forecast for both business units, though both are still expected to make a profit in the current fiscal year.
|Note the drop in camera sales but increase in operating income due to the shift to higher-end models.|
Sales in the Imaging Products unit dropped by 5%, due to decreases in unit sales of digital still and video cameras, reflecting 'a contraction of the market, partially offset by an improvement in the product mix of digital cameras reflecting a shift to high value-added models.' In other words, they're selling fewer cheap compacts and more RX and a7-series cameras. Operating income went up by over 20%, however, due the aforementioned shift to higher-end digital cameras.
|Image sensor and battery sales are way down in Q3 2015 vs Q3 2014, and the forecast for FY2015 has been lowered considerably.|
The image sensor business took an even bigger hit. Sales in the Devices unit decreased by over 12% year-on-year due primary to a drop in sales of image sensors as well as batteries. Operating income dropped ¥65.5bn ($540m) to –¥11.7bn ($97m), due in large part to a write-down in assets related to batteries. While not specific to digital cameras, the company's statement mentioned a 7.5% drop in sales to external partners.
|Sales in Q1 and Q2 2015 were down more than 500k units each year-on-year and the company's forecast shows the gap widening in Q3 2015.|
Sony also revised its October forecasts downward for both business units. The Imaging unit's estimated sales has been reduced by 1.4% and now stands at ¥710bn (compared to ¥724bn in FY2014), while the forecast for the Devices business has been brought down by 11.3% to ¥940bn (compared to ¥927bn in FY2014). Both units are still expected to make a operating profit in FY2015, however.
On other item of note from the company's earnings call mentions the Oita manufacturing facility it recently bought from Toshiba. Sony says that they are considering using a portion of the factory for producing 'logic' (processors) rather than photodiodes (sensors) in order to reduce the cost of its sensors. While the company is considering this change to 'mitigate the downsized rate in [the sensor] business', it is 'confident in the long-term prospects of image sensors.'
Nov 16, 2017
Nov 17, 2017
Nov 16, 2017
Nov 14, 2017
|_MG_5100 by tim and jan|
from Welcome to the Saloon!
|The Grimm 11 year old by Ryan Gardner|
from Trick or Treat
|Heron with fish by APenza|
from A Big Year - birds
Read the story behind this gorgeous wedding photo captured at Trolltunga in Norway by husband and wife duo Priscila Valentina Photography. The 14 hour hike in the rain that preceded this shot was TOTALLY worth it.
Go behind the scenes with filmmaker Nick Arcivos, who recently created a beautiful cinematic short film in Paris using only the iPhone X, a couple of gimbals, and a few lights. The results are very impressive.
A Bay Area startup offering a pay-by-the-photo camera service cleverly addresses the pain points photographers experience when they pick up their first DSLR. But can it survive the smartphone?
It's been a big year for software innovations, dual cameras and huge displays. Take a look at our picks for the top smartphone cameras and why we think they stand out.
We're counting down our top 10 most popular sample galleries of 2017. At the #7 spot is the ready-for-any-weather Olympus Tough TG-5.
By combining his skills as a time-lapse filmmaker and an engineer, Julian Tryba created this out-of-this-world creative 'layer-lapse' of New York City that alternates between night and day in time with the music.
Canon Japan's new lineup of novelty camera-themed gifts was just revealed online, including a lens mug and lens thermos, two retro camera-themed USB drives, and a picnic mat.
The Profoto A1 most certainly isn’t for everyone [...] But for those who are used to using the Profoto systems, and want something that pairs seamlessly with the strobes you already have, there is no better companion.
Fujifilm has asked a US district court to clear it of any wrongdoing, after allegedly being threatened with trademark litigation by Polaroid.
While a couple of our reviewers are out testing the Sony a7R III in Arizona, back in Seattle we slapped the camera in front of our studio scene to get a close look at its image quality. See how it stacks up against the competition.
We're counting down our top 10 most popular sample galleries of 2017, and the #8 ranking belongs to the Nikon D7500.
B+W has announced a new aluminum filter holder that offers three slots so users can use multiple filters at the same time. The holder goes with the 2mm thick 100mm square filters it launched earlier this year.
8K video is coming a lot faster than you think, and Blackmagic is ready for it. Meet the DeckLink 8K Pro, a new high performance PCI-E capture and playback card built to handle 'real time high resolution 8K workflows.'
"Glass is everywhere in photography. From Eugène Atget’s reflective vitrines to Lee Friedlander’s sly self-portraiture, photographers have long been in thrall to the visual complications glass can inject into a composition."
Former Apple Aperture lead developer Nik Bhatt has designed an iOS app called RAW Power that lets you edit raw photos from your professional camera using your phone and tablet.... color us intrigued.
Advertising photographer Blair Bunting got his hands on the new Microsoft Surface Book 2, and it blew him away. Bye bye MacBook Pro...
The OnePlus 5T retains many of the 5's features and specs, but comes with an edge-to-edge display and a dual-camera that is optimized for low light.
Sony's recently announced IMX461 backside illuminated medium format sensor will bring 100MP resolution and almost 2x the speed to the next-gen Fuji GFX and Hasselblad X1D.
With the ‘Rent a Hasselblad’ camera equipment renting program, the camera makers is aiming to give enthusiast and professional photographers easier access to its medium-format photography products.
They say seeing is believing, and that's exactly what happened when one DPR staffer took the Google Pixel 2 out for an afternoon shooting under challenging conditions.
We're counting down our top 10 most popular sample galleries of 2017. At the #9 spot we have the Fujifilm GFX 50S, a medium-format camera that took CP+ 2017 by storm.
Instagram is testing a new feature that lets you follow hashtags in addition to people, making it possible to keep track of your favorite #landscapes or #portraits without leaving your home feed.
Despite the gigantic volume of second hand film bodies in existence, it seems there is still a demand for new 35mm SLRs with a retro feel. The latest is a remake of the Ihagee Elbaflex from the 1960s, but with a Nikon F mount.
The Polaroid Insta-Share Moto Mod straps an instant printer directly to your Moto Z smartphone, so you can print your photos as soon as you've captured them.
The Mitakon Speedmaster 135mm F1.4 lens is being relaunched in 7 different mounts, including: Sony A, Sony E, Canon EF, Nikon F, Fujifilm G, Pentax K, and Leica L. Got an extra three grand lying around?
In January, Kodak announced it would bring back the beloved slide film Ektachrome. The timeline has been pushed back a bit, but Kodak says you can expect to purchase Ektachrome again in 2018.
Instagram popularity is threatening some of the most beautiful landscapes in the US, as hordes of 'nature lovers' trample over the same spots over and over again in search of the same exact shot.
You’d have to be pretty brave to immerse your $50K RED cinema camera underwater. But if you've got the guts, Gates just released a new housing you can be pretty sure won't wreck your unbelievably expensive toy.
Adobe has released a 'Lightroom Downloader' app for Windows 10 and macOS High Sierra that allows you to download all of your images from the Adobe Cloud, all at once.
After releasing a popular 4K action cam and an affordable mirrorless M43 camera, Chinese camera maker YI is diving into yet another market: 360° VR. Meet the YI 360 VR: a powerful little two-lens camera that can shoot and stream in 4K.