Leica unveils limited edition Leica Q 'Snow' inspired by an Olympic snowboarder
A new, white version of the Leica Q full-frame compact camera has been announced that was inspired by Olympic snowboarder and photographer Iouri Podladtchikov. The ‘Snow’ edition will be limited to only 300 units worldwide, and will cost $5,395/£4300.
As with most Leica special editions, on the inside, this camera will be exactly the same as the standard Q. What differentiates it is the special white leather trim and anodized silver top plate, base plate and control dials.
A white leather case and strap complete the ‘Snow’ theme:
Speaking about the special edition camera, Podladtchikov says the white finish doesn’t only reflect the snow he is so closely associated with:
‘White, for me, also means ‘carte blanche’ – it’s up to you. It’s time to get creative’.
The Swiss Olympic gold medalist and world champion is also a keen photographer, and intends to open his own photographic studio. He was due to compete in the current Winter Olympics in Korea, but had to pull out after sustaining an injury at the 2018 X Games.
The Leica Q ‘Snow’ will be available starting in March. For more information, read the full press release below, or visit the Leica website.
Leica Q ‘Snow’ by Iouri Podladtchikov
The Swiss Olympic gold medallist and dedicated Leica photographer designs a special edition of the iconic Leica Q
Wetzlar, 12 February 2018 – Leica Camera AG presents a new version of its high- performance compact camera with full-frame sensor and fast prime lens: the Leica Q ‘Snow’ by Iouri Podladtchikov. This limited edition has been created in collaboration with Swiss Olympic gold medallist, World Champion snowboarder (halfpipe) Iouri Podladtchikov, whose own ideas inspired the design of the camera.
The Leica Q ‘Snow’ by Iouri Podladtchikov is based on the coloured version of the Leica Q with a silver anodised top deck and baseplate and controls on the top deck in silver. The design concept also features a new accessory shoe cover made from aluminium. The highlights of the special edition include the pure white trim in premium real leather that gives it its name. The edition is also strictly limited to only 300 pieces for the worldwide market, each of which bears a special serial number.
In the words of the dedicated Leica photographer: “As a brand ambassador, it’s a fascinating feeling to have inspired a special edition of a camera, but I also see it as an enormous responsibility”. Interestingly, his choice of the colour white doesn’t just relate to snow – perhaps the obvious choice for a snowboarder: “White, for me, also means ‘carte blanche’ – it’s up to you. It’s time to get creative” explains, Iouri Podladtchikov, who has already published two books of his photography and will soon be opening his own studio.
The Leica Q ‘Snow’ by Iouri Podladtchikov is presented as a set complete with a case in soft white leather and a colour-matched carrying strap and will be available from March 2018 for £4,300 (including VAT).
The technical specifications of the Leica Q ‘Snow’ by Iouri Podladtchikov are identical to those of standard model of the Leica Q. Thanks to its particularly fast Leica Summilux 28 mm f/1.7 ASPH. lens, the camera is perfect for photography in low light, for street photography, architecture and landscapes. To allow for reliable control of subject composition, the Leica Q also features an integrated viewfinder with a resolution of 3.68 MP. Even the finest details of every exposure are displayed without any perceptible lag as soon as the camera is brought up to the user’s eye.
All functions of the camera are clearly laid out and logically placed to guarantee perfect ergonomics. Its clear and logical menu concept provides rapid access to all essential functions and enables users to programme personalised settings.
The Leica Q also delivers video recordings in full-HD quality. Depending on the scene and subject, users can choose between 30 and 60 full frames per second for video recording in MP4 format. The camera also features an integrated Wi-Fi module for wireless transmission of still pictures and video and remote control by WLAN from a smartphone or a tablet with the Leica Q App.
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