Relonch is a camera and photo editing service that costs $99 per month
No screen, no flash, no settings, no SD card: Relonch, a $99-per-month APS-C fixed lens camera and photo editing service currently in beta, sounds like a whole lot of nope right off the bat. But its creators think they've found a way to bring better photography to the masses.
If Relonch sounds familiar, you might be remembering the prototype iPhone case that held an APS-C image sensor that the company unveiled at Photokina 2014. What became a photo editing app fed into the latest concept, a 'camera as a service.'
That camera is the Relonch 291, a 20MP APS-C camera 'based on Samsung Galaxy NX technology' with a fixed prime lens. It offers just one shooting mode, and button: the shutter release. There's no way to save photos directly from the camera – what Relonch does offer is a 4G connection to automatically transfer captured images to its server and uses AI to select what it deems to be the best images and processes them. Edited images are transferred back to the user via a mobile app the next day.
The company hopes to make Relonch available globally in 2018. Until then, the service is in beta testing as its processing algorithms are refined. In the meantime, if you're in Palo Alto you can visit their showroom to try one out for three days. If you like what you see, you can 'reserve' Relonch now for $99 (fully refundable), but you'll be looking at a wait until at least mid 2018.
Fast Company's Emily Price took one for a spin and found some aspects of the experience appealing, but was ultimately disappointed when photos didn't meet Relonch's AI's quality standards. There's also an argument to be made about cost – over the course of a year Relonch will cost its user $1200. For that kind of money, you can be the proud owner of a really nice APS-C camera. But that may be beside the point for Relonch's target audience.
Is this something you would consider recommending to your friends and family who find 'professional' cameras too intimidating? Let us know what you think.
|Mayfield Preserve Peacock by davidjcook|
|Look Ma, no cashiers by CalBoy87|
from The retail store of tomorrow
Facebook has disclosed a major photo API bug that left the private images of millions of users exposed to third-party apps from September 13, 2018 to September 25, 2018.
Loupedeck has added support for Adobe Photoshop CC 2019 to Loupedeck+, its newest keyboard-style editing module.
YouTuber Casey Cavanaugh has produced a handy video guide for those looking for buy their first film camera.
If you're looking for a photography gift that's a bit more substantial than a stocking stuffer, we've got some suggestions that should fit the bill.
Chinese optical manufacturer Kipon has added the Nikon Z and Canon R mounts to its range of adapters made to attach medium format lenses from Hasselblad, Mamiya, Pentax and others to full frame cameras.
Palette Gear has announced an update to its modular, physical editing interface that lets MacOS users now use their palette with Capture One 11 and 12.
German company OPC Optics announced that it has acquired the trademark rights to Meyer Optik Görlitz at the insolvency procedure of NetSE in Koblenz.
Shopping for a photographer? We've got some gift ideas for all budget sizes, but here you'll find our budget-friendliest suggestions – just right for stockings.
It's not always easy to find marble, wood or concrete surfaces on demand. Enter Replica Surfaces, small tiles designed to replicate popular photo surfaces and backdrops.
Lensrentals Founder Roger Cicala set aside some time to take apart Canon's new 50mm F1.2L RF lens and in doing so revealed a number of interesting discoveries.
Google is cracking down on unsupported video files being uploaded to its Photos platform and taking up free storage space.
With a nickname like 'bokeh master,' we had to see what the Sigma 105mm F1.4 was all about. Take a look at our gallery of samples shot with the Sony a7R III.
The Nikon Museum in Shinagawa, Tokyo has an exhibition showing off some of the most rare and unique prototype lenses Nikon ever developed.
VSCO has announced it will stop selling its film emulation presets for desktop programs March 1st, 2019.
On their latest models the two smartphone manufacturers have replaced the dreaded display notch by a design that features a circular hole for the front camera in the display.
With the latest version, Adobe Camera now lets you import Raw files from the newest iPhones, Pixel devices, the Samsung Galaxy Note 9 and Nikon Z6 among others.
The Nikon Z6 may not offer the incredible resolution of its sibling, the Z7, but its 24MP resolution is more than enough for most people, and the money saved can buy a lot of glass. Find out what's new and notable about the Z6 in our First Impressions Review.
Sigma says its 70-200mm F2.8 DG OS HSM Sport lens is set to hit shelves by the end of December 2018 at a retail price of $1,499.
DxO PhotoLab 2.1 brings a collection of new features to MacOS and Windows users alike.
The new 'Elegant' lens series includes entirely manual F2.4 lenses in 24mm, 35mm, 50mm, 75mm and 90mm focal lengths.
A feature alerts pilots visually and/or verbally when their drone is approaching airspace that is unsafe or areas where drone flying is not permitted.
GoPro announced Monday morning that it plans to move production of United States-bound cameras out of China, citing tariffs concerns.
The Sigma 56mm F1.4 combines a sensible sub-$500 price tag and excellent performance, providing a portrait-friendly 85mm equiv. view on Sony's APS-C mirrorless cameras.
Azriel Knight of the YouTube channel This Old Camera explains the history of DX encoding.
The 250mm F4 is Fujifilm's longest lens for its medium-format system. It's equivalent to about 200mm on a GFX camera, and we put it to work on some portraits as well as some scenes around Seattle's waterfront – take a look.
Sony has removed the ability to download firmware version 2.0 for its a7 III and a7R III mirrorless cameras from its website.
Handing out awards for the best gear of the year is a big job, so we called in some reinforcements from Calgary to help us.
A new patent from Canon lays out the schematics for a speedbooster-style adapter for mounting Canon EF lenses onto EOS M cameras, but with a variable baffle to reduce the risk of flare.
The Jackson Hole Travel and Tourism Board has started a campaign asking visitors to stop geotagging their specific locations when visiting Wyoming's national parks.
Film simulation app Filmborn has been updated with new presets, features, and overall improved support on Apple's latest mobile operating system and devices.