Microsoft today announced a new AI-powered Visual Search function for its Bing search engine that will pretty much directly compete with Google Lens. Visual Search will let users search the web and shop online through pictures they have taken or selected from their camera roll.

For example, you can find out more about a landmark or flower by capturing it through the Bing app or uploading it from your device memory. Visual Search will then identify the object in question and provide web links you can explore further.

In the same way, you can shop for fashion items or furniture. If you see an object you like, take or upload a photo of it and the system will reply with shopping options and pricing for similar-looking items.

The Bing team says Visual Search will be continuously improved and expanded but the current version is available today in the Bing app for iOS and Android as well as Microsoft Launcher and the Microsoft Edge browser for Android. It'll also be soon available in Microsoft Edge for iOS and on Bing.com.