Photokina 'repositions' itself, will become an annual event
Photokina, the biennial photo industry trade show in Cologne, Germany, has announced that it will become an annual event. Additionally, there are plans to diversify the show to include products and technologies beyond its historical focus of cameras and photography.
Beginning in 2018, Photokina will become an annual event, which it says will better reflect the 'fast-paced and briefer innovation cycles' of digital technology. Additionally, from 2019, Photokina will take place in May instead of its historical September slot. The most immediate impact of these changes is that Photokina 2018 will adopt a shorter, more focused schedule, from September 26-29.
As part of the shift to include the wider digital imaging industry, Photokina will broaden its focus, moving beyond traditional core areas to include technologies such as virtual and augmented reality, cloud computing, content management, social media, and smart home applications.
Given the current state of the camera market, these changes aren't entirely surprising, and will hopefully allow Photokina to remain a relevant and vibrant event even as the market for still cameras contracts.
Photokina 2018: the world's leading trade fair for photo, video and imaging is repositioning itself
Photokina will take place annually as of 2018. It will in future thus optimally reflect the fast-paced nature and the ever briefer innovation cycles of an increasingly digitalised industry. As of 2019 the trade fair will also have a new date in May. In addition to innovations from the core areas of the imaging workflow, the entire range of products, applications and services of relevance for imaging shall in future be presented in Cologne. With these changes, the transformation process begun in 2016 shall be consistently continued: under the umbrella of "Imaging Unlimited", photokina last year inspired both exhibitors and visitors and accessed new target groups for the industry.
"The digital transformation of the imaging industry is advancing, and thus opening up new perspectives and value creation potential. The new date and the annual cycle should in future make photokina even more attractive to all providers of the imaging ecosystem. In this way, we show the specialised trade, the media and our users an even broader bandwidth of state-of-the-art products, applications and services in Cologne which especially suits the young imaging culture," Rainer Führes, chairman of the board of the photography industry association (PIV) is pleased to state.
The imaging ecosystem today also includes, in addition to the core areas from the imaging workflow, trend areas like virtual and augmented reality, cloud computing, as well as image recognition and holography. The growing flood of images and videos must be processed and administered, so that archiving and content management, social media and communities are coming increasingly into focus. Apps and software solutions have become indispensable both for professional use and for the end consumer. Smart home applications and computer-generated imaging are once again increasing in importance. photokina should in future serve as an important international innovation platform.
Katharina C. Hamma, Chief Operating Officer of Koelnmesse GmbH, has a positive perspective on the future of the trade fair: “photokina 2016 has shown us that this traditional brand in our portfolio has lost nothing of its attraction worldwide and in the region. The new concept has been a complete success. photokina has continued to develop further over time, as have the products, services and the market environment presented there. Now we are taking the next logical step by offering a digitally powered product environment an attractive annual platform for presenting the latest innovations and for entering into discussion with traders, specialist users and end customers."
For the 2018 event, only the series of days is changing: it will take place from Wednesday, 26.09. to Saturday, 29.09, and thus enables a more compact, more intensive trade fair experience.
DxO announces the latest update to Nik Collection (version 1.1) that brings better compatibility, fewer bugs to the plugin suite it acquired from Google a year ago
The Nikon Z6's oversampled 4K video impresses in both our studio scene and real world shooting. See for yourself.
Bailey Richardson, one of the original 13 employees at Instagram, has deleted the app, saying it's lost its identity.
Fujifilm says firmware updates for its GFX 50S, X-T3, and X-H1 cameras are around the corner, with plenty of new features and functionality to boot.
NASA has shared satellite imagery of the wildfire that's been confirmed as the deadliest in California history.
Google has published a post, explaining the technologies behind its new Night Sight feature in detail, on the company's Research blog.
The new Lume Cube Air is a small, lightweight and affordable portable light source aimed at vloggers, casual photographers and other content creators.
Nikon USA has announced that its Z6 full-frame mirrorless camera will be shipping Friday, November 16th at a price of $1999 body-only and $2599 with the Nikkor Z 24-70 F4 S lens.
The Insta360 One X is the company's latest consumer 360-degree camera, supporting 5.7K video, including excellent image stabilization, as well as 18MP photos. And, in our experience, it's a really fun camera to use.
The New York Times has opened up applications for its 7th annual portfolio review. Applications are due December 10, 2018, less than a month from now.
Picfair has announced Picfair Plus, a paid version of its service that adds custom domains, template options, and more to its Picfair Store platform.
ON1 Photo RAW 2019 brings an updated interface, more powerful Lightroom migration, better camera/lens support, and more to ON1's flagship editing program.
We've just started shooting with version two of Tamron's SP-series 15-30mm F2.8 – take a look at how we're getting along with it so far.
Gear Offer is an online marketplace for selling and buying used camera gear with fees lower than both Amazon and eBay.
Experiencing life through the lens of a camera might mean you miss out on special moments, warns Casey Cavanaugh as he shoots a short film through the viewfinder of his Hasselblad 500CM
The New York Times has teamed up with Google to start the process of digitizing more than five million photos stored in a vault nicknamed "the morgue."
Lastolite has announced HaloCompact, a new collapsible lighting tool with a patent-pending design.
Ambitious goals, new challenges and looking ahead to 100 years of the Z mount – we spoke with senior executives and engineers at Nikon about what lies ahead.
After years focused primarily on landscapes, Erez Marom leapt on an opportunity to return to his roots in wildlife photography. A trip to the mountains of Uganda photographing endangered mountain gorillas yielded some stunning photos – and an experience of a lifetime.
YouTube channel I Did A Thing has shared a satirical video showing off five camera tricks for getting the most from your camera on a budget.
Digital cameras have made it incredibly easy to do time-lapse photography, thanks to the ability to take hundreds—or even thousands—of photos without interruption. This week, Chris and Jordan walk us through the process of planning and shooting compelling time-lapse videos.
Mexico City architect and photographer Moises Levy uses composition and timing to create surreal beachside street photography.
Cinematographer Casey Cavanaugh shares how he created a DIY Hasselblad XPan camera with a Hasselblad 500CM and an anamorphic lens.
7Artisans has shown off a new 35mm F5.6 E-mount lens that's specifically designed for drone photography.
The Nikon Z6 is the lower-resolution, faster sibling to the Z7, and has already shown impressive results in our preliminary testing. Take a look at how it performs outside of the studio.
A new software update allows users of the Rylo camera to squeeze more resolution out of the camera's 360-degree footage.
Photopea is a free Photoshop alternative that works directly in the browser and offers advanced features including spot removal, clone tool, layers, filters, and masks.
Since publishing our full review, we've continued shooting with the Fujifilm X-T3 here and there – sometimes on assignment, and sometimes because we just like it so darn much. Our sample gallery has been updated with fresh images.
We've updated our camera buying guides, and the Fujifilm X-T3 was selected as a top choice in three different categories.
Benro has launched a new 3-axis gimbal that has a convertible handle that can be used in upright and carry configurations.