Moment, best known for its lineup of mobile accessories, has announced a new product for larger-format cameras. Today, Moment announced its new 1.33x Anamorphic Lens Adapter, which effectively turns any compatible lens into an anamorphic lens.

The adapter, which Moment says it’s been working on for the last eight years, is constructed of six elements in four groups. The 1.33x squeeze turns 16:9 video into the standard 2:35:1 widescreen ratio when unsqueezed. As for why Moment chose 1.33x, it says it ‘requires less cropping of your footage in post, enabling you to use all of the pixels you paid for’ and helped ‘keep the design as compact as possible.’ It's worth noting the 'all of the pixels you paid for' comment only applies to cameras limited to 16:9 shooting (which, in all fairness is most of them), but for cameras that allow for 4:3 or 3:2 shooting (such as the Panasonic GH series), that statement doesn't necessarily apply.

The 1.33x Anamorphic Lens Adapter should work well with most 35–100mm prime lenses on Super35 rigs and most 50–100mm prime lenses on full-frame rigs. Below is a graphic detailing the focal length range it should work with across both prime and zoom lenses on various camera systems:

On the rear of the lens is a 67mm filter thread. Should that not work for the lens you’re using it with, Moment is also including three adapter rings (72mm, 77mm and 82mm) for putting it on lenses with larger front lens diameters. To ensure the adapter it correctly situated onto the lens you’re attaching it to, Moment has added a pair of white marks that line up when you have it rotated into the correct position. Below is a full ‘How it Works’ video from Moment:

The 1.33x Anamorphic Lens Adapter is currently being crowdfunded on Kickstarter, where Moment has successfully funded various products in the past. It’s only been live a few hours and has already surpassed its $50,000 funding goal with 117 backers and 29 days to go. An ‘Early Bird Special’ will get you the adapter for a $999 pledge, which is is $300 off what the adapter will eventually retail for. You can find out more and make your pledge by heading over to the Kickstarter campaign.

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