Nikon claimed the #1 spot in the full-frame camera market for December 2017
|Nikon says the jump to #1 was due to 'exceptional demand' for the D850.|
Nikon made a major sales announcement today, revealing that the company achieved the #1 spot in the full-frame camera market for December 2017. More specifically, the company "attained the #1 position for both market share and revenue for December 2017, in the full-frame digital camera with interchangeable lens (DCIL) category in the U.S." That DCIL term is what we refer to as just ILC here at DPReview, and yes, that includes full-frame mirrorless.
The numbers come from the US retail tracking group The NPD Group Inc., and the result is due largely to what Nikon calls "exceptional demand" for the Nikon D850 DSLR, which launched in August of last year and went on to be one of the most highly demanded cameras of the 2017 holiday season.
Admittedly, the result only covers a single month's worth of sales, but Nikon is quick to point out that it is the most important sales month of the year.
"December is a significant month for sales because of the large volume of units sold during the holidays," reads the press release. "Industry-wide, DCIL full-frame unit sales for the month of December 2017 were almost equal to unit sales from January through March of 2017."
Interestingly, it's not just the D850 that propelled Nikon into the #1 spot. According to the Japanese camera giant, the top two cameras in the full-frame ILC segment during December were the Nikon D850 at #1 and the Nikon D750 at #2.
This announcement comes hot on the heels of the 2018 BCN camera rankings that had Canon users so excited, and less than a year after Sony announced that it had claimed the #2 spot in the full-frame ILC market from Nikon for the period from January to February of 2017.
Correction: An earlier version of this article said that the D750 probably wasn't the #2 best-selling full-frame ILC overall, since Nikon specifically used the term 'DSLR' in that section of the press release. However, Nikon has since confirmed that the D850 and the D750 were the #1 and #2 best-selling full-frame ILCs for December 2017.
Nikon Inc. Achieves #1 Spot in full-frame Camera Market During Important 2017 Holiday Selling Season
Market Bolstered by Exceptional Demand for the Award-Winning full-frame (FX-format) D850 DSLR
Melville, NY (January 23, 2018) – Imaging leader Nikon attained the #1 position for both market share and revenue for December 2017, in the full-frame digital camera with interchangeable lens (DCIL) category in the U.S.1 The overwhelming success of the powerful new Nikon D850 DSLR as well as the acclaimed D750 DSLR helped contribute to the brand’s strong growth within the full-frame camera segment for December 2017. According to The NPD Group, Nikon achieved double-digit unit and dollar sales growth within the full-frame camera segment in December 2017 vs. December 2016.2
This market category comprises all full-frame digital cameras with interchangeable lenses (DCIL), including DSLR and mirrorless cameras. December is a significant month for sales because of the large volume of units sold during the holidays; industry-wide, DCIL full-frame unit sales for the month of December 2017 were almost equal to unit sales from January through March of 2017, according to The NPD Group.3
“Nikon has returned to an emphasis on high-end products for advanced and professional users. These users appreciate Nikon’s full-frame offerings because of their amazing image quality, reliability, low-light capability and high-speed performance,” said Bo Kajiwara, President and CEO, Nikon Inc. “Nikon is an innovative, diversified company with a clear, long-term strategy to thrive into 2018 and beyond.”
Since the beginning of 2017, the camera industry has seen strong growth in the full-frame segment, with consumers gravitating toward Nikon’s innovative offerings for advanced and professional photographers. The month of December alone saw an overall increase of 69% in units and 59% in dollars compared to the same period in 2016.2 Nikon specifically experienced an 81% increase in units, and 88% growth in dollars for this segment.2
For the month of December, the top two selling DSLR cameras in this segment were the Nikon D750 and the Nikon D850.4There has been exceptional demand for the extremely versatile, highly acclaimed D850, which is the ultimate combination of speed and resolution. This 45.7-megapixel full-frame DSLR is a tool for serious photographers with robust construction, unparalleled imaged quality and proven reliability. Both the D850 and the D750 have won a myriad of industry and consumer accolades, and both are perfectly complemented by the vast NIKKOR lens system, which offers the best in optical excellence.
“Premium segments are leading the imaging market, as consumer demand for features like full-frame are on the rise,” said Ben Arnold, executive director, industry analyst for The NPD Group.
Kajiwara also added, “We want to sincerely thank our customers and our fans for making this achievement possible.”
1- The NPD Group Inc., U.S. Retail Tracking Service, Detachable Lens Camera, full-frame, Based on unit and dollar sales, Dec 2017
2- The NPD Group Inc., U.S. Retail Tracking Service, Detachable Lens Camera, full-frame, Based on unit and dollar sales, Dec 2017 vs. Dec 2016
3- The NPD Group Inc., U.S. Retail Tracking Service, Detachable Lens Camera, full-frame, Based on unit sales, Dec 2017 vs. Jan- March 2017
4-The NPD Group Inc., U.S. Retail Tracking Service, Detachable Lens Camera, full-frame, Based on unit sales, Dec 2017
Night Sight, Portrait Mode and (surprisingly) wide-angle selfie mode are features that we're currently loving about the Pixel 3's camera.
The Auschwitz Museum has asked visitors to be more respectful after an upsurge of pictures posted on social media showing people posing on the train tracks that lead to the main gate.
This week Chris and Jordan take the new Leica Q2 for a spin, and while most of us in the Northern Hemisphere are welcoming spring, they head even farther north than usual to visit ice castles. Because #Canada.
Harvard is facing a lawsuit over profiting from 19th century daguerreotypes that captured the portrait of a slave and his daughter on a South Carolina plantation.
From the detailed textures in rural landscapes to the incredible lighting inside futuristic buildings, the photorealism of Unreal Engine 4 is blurring the lines between fiction and reality...you know...aside from the spaceship.
According to a report from The Informant, a number of Instagram users' passwords were shared as plaintext in URLs used to download their data.
We've added Panasonic's new Lumix S1 and S1R full-frame mirrorless cameras to three of our buying guides. If you're looking for a quick summary of each model, then have a read.
YouTube channel Photoshop Cafe has shared a video detailing ten tips and tricks you can do to both fix and speed up Photoshop when it's running slow and sluggish.
It's not going to be the banger of the year, but it'll get a few laughs.
DJI has confirmed its drones won't be affected by the GPS 2019 week rollover.
Dogfish Head Craft Brewery has teamed up with Kodak to release a beer that's capable of doubling as a film developer.
The Diana Instant Square is a retro-inspired camera with manual controls that's fun to shoot in good light, but largely unpredictable in its operation.
Residents of a Paris street plagued by Instagrammers, selfie takers and music video crews are asking the city government for a weekend and evening ban to give them some peace.
The adapter plugs into the Osmo Pocket's USB Type-C port and features a 3.5mm TRS jack to plug in various external microphones.
Checkout allows Instagram users to select products for purchase and make payments directly in the app.
GauGAN as it's known, can create photorealistic images from basic drawings using the power of artificial intelligence.
The EOS RP is Canon's latest full-frame mirrorless camera, with diminutive dimensions and a diminutive price. Find out how it stacks up and get our thoughts in our early review.
Montana judge Dana L. Christensen has ruled the Republican National Committee did not infringe upon the copyright of photographer Erika Peterman after they took a photo from a Democratic candidate's Facebook page without permission and altered it to use in a derogatory promotional mailer.
Nikon has launched updates for three of its programs to address various bugs and glitches that could cause crashes and unwanted results.
LEE Filters has launched the LEE100, its next-generation filter holder that improves the design and looks in all the right places.
With the arrival of some much-needed sunshine and final production firmware for the Panasonic S1, we've been able to get outside and really start putting the camera through its paces.
Importing, culling and tagging photos is about to get a whole lot faster and look a whole lot better with the impending arrival of Photo Mechanic 6.
On its own, the FTZ adapter retails for $250 and when bundled it dropped the cost to just $150. Now, Nikon is offering it for free with all Z6, Z7 purchases in the United States.
Profoto said it spoke with Godox back at Photokina 2018 and continues to contact Godox in an effort to stop it from marketing its V1 light.
Product renders in Italian publication Notebook Italia show an unusual design that conceals all cameras with the help of a slider mechanism.
Canon says its new EF 400mm F2.8L IS III and EF 600mm F4L IS III lenses can suffer from an intermittent flickering when shooting video in M or Av modes with certain cameras.
Leica recently announced the Q2, a digital rangefinder with a fixed 28mm F1.7 lens. It's a heck of a lot of fun to shoot with, but is it right for you? Based on our time with the camera, and its specifications, we've examined how well-suited it is for common photography use-cases.
Now that our Panasonic Lumix S1R has final firmware, we couldn't wait to get out shooting with it - and we also tried the high-res mode, which combines files to get 187 megapixel images. Because sometimes, 47 megapixels just isn't enough.
In this article, travel and landscape photographer Mitch Green encourages us to spend more time in the the field.
the lens lacks any electronics whatsoever and is constructed entirely of glass and metal. Of course, that comes at the expense of weight — this thing weighs in at 1.1kg / 2.43lbs.