Four months after Nikon announced its CoolPix W150, Nikon has released availability and pricing information for the version set to retail in the United States.

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As a refresher, the CoolPix W150 features a 13.2-megapixel 1/3.1” CMOS sensor with an electonically-stablized Nikkor 3x zoom lens (30-90mm 35mm equivalent) in front of it. The camera also features a built-in flash and a built-in two-stop ND filter for shooting in bright environments.

As with Nikon's past W-series cameras, the W150 is waterproof (IPX8), shockproof (from 1.8m/5.9ft) and freezeproof (down to -10°C/14°F, or 0°C/32°F during underwater use).

On the rear of the camera is a 2.7” 230K-dot LCD display used to navigate the menu and compose/review images captured with the camera. Nikon has included 18 different scene modes with the camera in addition to dedicated underwater and underwater face framing features that will automatically correct color casts caused by shooting underwater.

The W150 features Bluetooth and Wi-Fi for wirelessly transferring images to mobile devices via SnapBridge to a connected smartphone or table. Charging is done via the onboard Micro USB port.

The CoolPix W150 is set to ship in September 2019 and is currently available pre-order starting today for $169.95 (Adorama, B&H). Nikon is offering a white, blue, orange, pink floral and tropical variations, but U.S. customers are limited to the white model.

Press release:

The New CoolPix W150 - The Waterproof and Shockproof Camera the Whole Family Can Enjoy

From beach vacations and pool-side getaways, to hiking trips and camping expeditions, the family- friendly COOLPIX W150 was made to capture one-of-a-kind moments on every adventure

MELVILLE, NY (August 14, 2019 at 9:00 a.m. EDT) – Today, Nikon Inc. announced the U.S. retail availability of the COOLPIX W150, the latest rugged yet family-friendly compact digital camera. Thanks to being both waterproof and shockproof, the COOLPIX W150 allows users to easily capture and share unforgettable moments on every adventure, vacation or get-together. The W150 boasts an extremely easy-to-use design, sharp image quality and variety of unique scene modes, making it a great travel camera for the whole family.

With a 13.2-megapixel image sensor, 3x optical zoom and full HD video recording, the COOLPIX W150 offers the flexibility to easily capture both stunning still images and Full HD videos, wherever life takes a person. Even those who have never used a camera will immediately be comfortable snapping shots due to the simple menu system, 2.7-inch 230-k dot LCD screen and Target Finding autofocus, which allows for easy detection and focus on the primary subject.

Built to capture memories, the COOLPIX W150 is waterproof up to 10m (33 feet), shockproof from 1.8m (6 feet) and freezeproof up to -10°C (14°F). Additionally, the COOLPIX W150 is equipped with a variety of scene modes and editing functions, allowing users to explore their creativity and create fantastic photos, even underwater. Users can also seamlessly upload to their phone wirelessly for sharing, all with the Nikon SnapBridge app.

Price and Availability

The COOLPIX W150 in white will be available in the U.S. in early September 2019 at a suggested retail price (SRP)* of $169.95. For more information on the latest Nikon products, including the new COOLPIX W150, please visit