GoPro has relaunched its Trade-Up program, this time as a permanent option for customers located in the United States. The program first launched last year, but only as a temporary promotion limited to previous-generation GoPro cameras exchanged for discounts on current-generation models. This time around, GoPro is accepting nearly any digital camera in any condition.

The company says it will accept any GoPro or non-GoPro digital camera under the program, and that any condition is acceptable, including "destroyed." To participate, customers must use the Trade-Up website to purchase either a Fusion or HERO6 Black, where they'll receive a $50 discount on the HERO6 Black (bringing the price down to $350) and/or a $100 discount on the Fusion (bringing the price down to $600).

GoPro provides the customer with a prepaid shipping label to send the company their trade-in camera; once the trade-in is verified, GoPro ships the newly purchased camera to the customer.

According to the program's FAQ, the trade-in camera must have a new value of at least $100 USD, and while multiple cameras can be traded-in, only one discount can be applied per camera purchase. Customers have 45 days to ship the trade-in to GoPro; once received, the company will charge their payment card for the new device.

Explaining why it decided to expand the program to cover any digital camera, GoPro says, "It’s not so much that we want your old camera. We just want to make it easy for you to get your hands on the latest and greatest GoPro."

Press Release

GoPro Launches Camera Trade-Up Program for HERO6 Black and Fusion Cameras

Send in Any Older-Generation GoPro - or Any Other Digital Camera - and Receive $50 off HERO6 Black and $100 off Fusion at GoPro.com

SAN MATEO, Calif., April 18, 2018 – GoPro, Inc. today announced the launch of its camera Trade-Up program, offering users in the United States the ability to trade up from any previous-generation GoPro, or any other digital camera, to experience its latest and greatest products. Starting today, anyone in the U.S. can receive $50 off a new HERO6 Black or $100 off Fusion by participating in the program at GoPro.com.

GoPro first introduced its Trade-Up program for a limited time in 2017, which only accepted previous-generation GoPro models in exchange for a discounted upgrade to a current model. Nearly 12,000 customers participated in the 60-day promotion. The new and improved Trade-Up program brings back the initiative with major enhancements, including the acceptance of any digital camera and making it an everyday offer.

"The Trade-Up program is a great way for our fans and customers to upgrade to our newest products and experience how fun and convenient GoPro has become," said Meghan Laffey, senior vice president of product at GoPro.

To participate in GoPro's Trade-Up Program, customers should visit the Trade-Up website, select the new camera of their choice, and follow the instructions to return their old GoPro or digital camera. Upon receiving the returned camera, GoPro will process the discounted order and ship the new HERO6 Black or Fusion to the customer. Returned cameras will be recycled responsibly via zero landfill and recycling methods appropriate to material type.

To learn more about GoPro's Trade-Up Program, visit https://shop.gopro.com/tradeup.