Fujifilm will be livestreaming its X Summit 2020, which is taking place in London tomorrow at 8pm GMT / 3pm EST / noon PST, with panel discussions and maybe even a product announcement.
DPReview's own Barney Britton will be on the panel, along with senior management from Fujifilm and pro photographers, which will make for an interesting discussion.
I doubt jobs at DPR pay well but the travel and the opportunity to say "I know something you don't know" are some compensation. I worked for a couple manufacturers, and hearing the rumors and speculation (always wrong) did make us feel a bit smug. Just human nature, I suppose. Photo magazine editors would take us to lunch, trying to get advance information and we had to be careful.
However...things sometimes went off the rails when the rumors desribed the mystery product as being a lot better than what was actually coming!
When you see something like this, "... and maybe even a product announcement." it means DPR has a pre-production model of something for a preview once embargo is lifted. LOL!
No it won't - But you are actually right. Overall taken the GFX is not selling that well and when looking at the new december figures of CIPA it seems MFT and APS-C are having an ever harder time than those who are involved in the market for Full Frame cameras.
GFX will become Fujifilms main headache as they presumed they would be safe and had thought that FF users would embrace the GFX.
Not enough people jump from either the X-Series to the GFX or from FF to the GFX.
For whatever reason it is not the success that Fujifilm had hoped for. They didn't want to bite their tail and therefore avoided FF, in hope not to have to fight for market position. But they have forgotten that FF is now dangerously close in price to what Fujifilm sells their X-T series for.
Since oct. 2019 - Fujifilm had to sharply decrease the price for its cameras to be able to make the sales volume they need. But they can't grow the system any longer. In fact Fujifilms share is decreasing looking at BCN ranking.
Duncan you could be right there, I've spent 20k on a couple of GFX cameras and lenses I'm happy with, buy I'll be damned if I ever buy another X series camera, something like a Z6 nikon is same price, size and full frame, apsc is past it's time now.
What I wanted to ask FujiFilm is why they discontinued X-H1 when it sold like pancakes. B&H doesn't even have left-overs and used so are the rest of leading camera stores.
@Mariano Pacifico It only sold until the price drop. Good camera but it was way too expensive at the time. Also it may be the last of its kind with Fuji seemingly going to a different direction.
@Causio I can see the complaints coming about that X-T4. Sometimes its not always good to have IBIS in a camera especially if your particularly photography doesn't require or at least benefit from it. Having that extra girth and jiggle sensor is a meh. I have a buddy who had a camera with IBIS and due to it knocking around all about, when he enabled IBIS one day the sensor would stutter causing it to not auto focus. He got it fixed but it puts a question on the durability of some of these cameras that have it.
I guess the "upcoming" X-T4 is the successor of the X-H1: heavy, IBIS, pro.. . and the X-Txx series will get WR and become the X-Tx series. Wait and see.
.. me looking at the X-H1 -> It's one of the best camera as far as I see: Built, shutter, AF ok, EVF superb..
X100V looks like it's my time to jump on the Fujifilm bandwagon. Been considering an X100 for a while as a complement to my Sony a7RII and I love the redesign and flip-down screen. Looking forward to reading the reviews.
It cannot be overstated how good the Fujifilm colors are. We all know that no matter how good the "image quality" (DR, noise, resolution, etc.) is, if the colors are not good, the image is not good. Using "pleasing" colors is more important to the view than "IQ". For years, I don't know how much time I've wasted trying to "fix" Sony colors, and with every new camera those colors changes and I have to start over trying to create decent profiles.
I was always a fan of Olympus colors as well but Fujifilm has really made major strides over the years. I also spend a lot of time trying to get the colors just right with Sony but never seem to get there so this will be a welcome change. Not sure if I'll keep my Sony, time spent with the X100V will tell me if I want to go all-in on Fuji and perhaps pick up an additional camera and lenses. I do like that x-Pro3.
IIRC, Olympus originally used Kodak sensors and closely resembles the "Kodak colors" everyone always loved. The 2 film giants before digital were Kodak and Fujifilm, and they were the masters of "Color Science". I am not sure who Canon copied or worked with, but they've grown their own following too.
I wish they had two versions of this, the 35mm equiv. and a 28mm equiv.
then ditched the wide-angle convertor and optimised the VF for each lens option.
I wont by buying this just for the reason of the 35mm equiv. lens (which I know a lot of folk like). I don't think I can stretch to the Q2, though fully respect the confidence in Leica choosing the 28mm FL. The Ricoh GRIII has a great 28mm equiv lens, but no EVF (if it had a tilt EVF accessory option I'd get the GR like a shot).
I’d much prefer a longer focal length, something in the 40-43mm range. Closest to the human eye fov and incredibly versatile. In hand they shoot like a 35mm lens, but that produces better portraits.
Not a lot of suspense here! The new product is the X100V of which there are a zillion pictures out there. Let's see if there is a new road map though. Interestingly, I would have thought the "summit" would have been timed with the announcement of the X-T4(if that is what it would be called) as that is their most important camera line. Though I suppose the original X100 was their first foray into the mirrorless world. The X100V looks like a nice upgrade though, and its certainly attractive looking.
Let's face it - Fujifilm will probably play the same trick with the X-T4 as they did with the X-H1. Introducing a camera with an old sensor and processor to then, next year introduce a full blown X-H2 that does get a new sensor, processor and even more features.
I'll bet we will see many X-T4 owners being very upset early next year (2021) when they don't get updates for their 'flagship' camera any longer. Just like Fujifilm did with the X-H1 which was supposed to be their 'professional flagship' model... ahum...
As long as the focus motor is upgraded, I may choose the X100V as an additional event camera. The problem would then be sturdiness in the hand. If you need flash, there is no counter-balancing thumb stop, which is a real shame.
BTW the article says: "Published Feb 4, 2020" and "which is taking place in London tomorrow" But if you wait for the 5th you'll have missed it as it's on the 4th...
...maybe the date was, but the brain of the author might still be in yesterday? When I'm up at 1am in the morning, I often still think of that as the day before. Who knows.
But I'll be tuning-in this evening, for a while, then might turn off if it's all recapitulation.
Unfortunately you can’t really win with time zones on an international site when you’re 8 hours behind GMT. Rest assured that the announcement is today :-)
Fuji probably have too many models for their market size (IIRC 650k ILCs/year), but that doesn't seem to be slowing them down that much (unless you want an X-E4 that is).
Oh, I don’t know? Maybe the better grip, stronger lens mount, dedicated AF-ON button, more durable body and finish, and just handling better overall with larger lenses?
Wezre: all of that is true, but the X-H's design leaves a lot to be desired when compared to its peers at Panasonic especially. The grip is the narrowest on the market, making it only about as secure as an add-on grip for a gripless camera. Its AF-ON button actually sits in a recessed niche, which is the exactly opposite of the position in which it should be installed. The finish is nice, but the body isn't remarkably robust. It is however, better made and sturdier than the X-T series.
The X-H2 will be the pro body. I only shaking my head when YouTuber-who-switched-to-whatever LOL claiming the X-T1,2,3 were cameras for pros *rolleyes*
A new sensor and processor, no horrible X-Trans, better ergonomics, pixel shift, and a lot more that the upcoming X-T4 will never get over the X-H2 as they then call the sensor and processor that will reside in the X-T4 EOL. Just like Fujifilm did with the X-H1 when it came out.
I personally think many X-T owners will and are being fooled by Fujifilm with this upcoming release. It might be the last time they will be calling the X-T their 'flagship'.
Always fun to hear from the people that have no idea why a monochrome camera creates superior images in black and white to a filter, like Acros. Removing the bayer or x-trans filter allows for significantly sharper photos and for significantly better grey response. But somehow, such a feature angers some people.... I don't get it.
As always, DPreview (and any other photo/video website, and vlogger etc.) "have no idea" about what would be coming... :D
And today, a few hours after the announcement, they will post a hands-on about their experience with that product in the last days/weeks.
It's good leaks exist, and we knew how the Google Pixel 3 was (with full reviews, months before the official release), how the Samsung S20 (and its beefed-up-cameras top-of-the-range sibling) will most likely be. In the camera industry, the leaks are more moderate and only few days ahead the full specs are known.
In this day and age, most "leaks" are fake leaks but real appetizers planted by agencies. They are part and parcel of the broader social marketing campaign that surrounds a product launch. They build up expectations and conversations. And we play along. It is a bit like gaining front page media coverage multiple times with a single announcement.
Updated hybrid autofocus system with 425 phase-detect points 3.5", 16:9 fully articulating LCD with 2.76 million dots Easy-to-use touch menus 2.36M-dot OLED viewfinder with 0.62x magnification 8 fps burst shooting Oversampled 4K video with no crop Audio level controls Microphone and headphone inputs
The X-T200 is a fine camera but it's not top of the line. What I meant is an X-T4 with IBIS, 26 MP Bayer sensor, 6K video, 4k 60p and all it's goodies together with a free angle rotating screen.
I wish Fuji wold limit the X-Trans to X-Pro and X-E lines and offer us Bayer on the X-T, X-Tx and X-Txx cameras. They would sell many more cameras this way!
...Bayer vs X-Trans seems like it'll always be contentious.
People like Bayer for it's slight extra resolution.
People like X-Trans for lack (or v.reduced) moire lack of colour artefacts on hard edges lack of jaggies (or 'stair-casing') on diagonal edges less colour noise better for making larger prints (due to less colour artefacts and jaggies) a more organic look to detail (yes worms if processed poorly), less grid-like (Bayer looks great on grid pixel screens but less good on actual prints).
I don't favour one over the other, though X-Trans does have benefits, in fact I'd like to Fuji keep on with their sensor confidence and reintroduce updated SR sensors for better dynamic range - specifically extra colour fidelity in highlights.
@left eye "People like X-Trans for lack (or v.reduced) moire lack of colour artefacts on hard edges lack of jaggies (or 'stair-casing') on diagonal edges less colour noise better for making larger prints (due to less colour artefacts and jaggies) a more organic look to detail (yes worms if processed poorly), less grid-like (Bayer looks great on grid pixel screens but less good on actual prints)."
AGAIN? How many times do you need to post your X-Trans-Bayer argument? There are quite a few cameras from other brands with Bayer sensors, get one of those and be happy.
Funny, all your comments have “one” like. 😂 let me guess... anyway, As I said there are plenty of Canon, Nikon, Pentax, etc to choose from, stop whining!
No idea if you can get in though, don't see anything to suggest it. I often pass there, but will probably go for the Internet version. (Also 8pm so a late day at the office.)
Dropped in while passing earlier. The staircase is roped off with a sign about a Private Event. I know no more... I still think you'd be lucky to just roll up and get in, but who knows? Maybe if they get a bunch of no-shows they will want to fill out the audience...
It's the X100V, apparently. See Fuji Rumours. XT4 is coming, but not with this announcement, they say. For our corporate video work, I'm hoping for an X100V with an ND filter that works in video mode. Looks like 4k will be there, but no idea if the ND filter will work in video mode. Unfortunately, the leaked specs indicate a recording time that rules it out as an ultra-portable tool for interviews. Bearing in mind, Fuji's X100 series is the only reasonably-priced camera with anything that approximates an internal ND filter. Everyone looks to 4k, 6k and beyond, while ignoring the one video feature that will actually make a real difference to videographers and the quality of their work.
Primarily a photographer, I’m really not a fan of fully articulating screens, and hope the X-T line doesn’t go that way. But if it does, by the time my X-T3s wear out, maybe there will be something else that’s equally inspirational.
Yes X-T3s as Fujfiilm tries to avoid using 4 as a number as it stands for death in Japan - An X-T3 with IBIS is what it will be. No new sensor and no new processor and therewith X-T3s. Which can also translate to 'stabilised'.
If they can increase the video to 6KP30 than it would also be possible for the X-T3. However they will probably then come up with an argument why they can't - So far for Fujifilms Kaizen...
Basically Fujifilm is going to play the 'trick' they played on the X-H1 with this upcoming X-T3s/4. Next year people will be highly upset to see a X-H2 appear that will have more features a new sensor and a new processor.
However it would finally make the X-H series the flagship model it should have been in the first place.
@ Critical Thinker: I think you misunderstood. I don't think the OP prefers fixed screens. My take is, that the OP prefers the current screen meachnism of the X-T2 / X-T3 over "fulyl articulating" screen mechanisms just like I do. Your pro tip does not quite offer a good solution then IMHO. ;-)
@Critical definitely misunderstood. Tilting screens are a must for me, and must tilt up and down at least 45 degrees. One of the reasons it wasn't hard to part with my Olympus E-M5II years ago was the fully articulating screen. Just didn't like it.
@Toni I have two X-T3 bodies. Mostly to avoid changing lenses somewhat and also to have a spare. One of the best decisions I've made. I wish Fujifilm would focus on making the line smaller and lighter, not bigger and heavier, even with the advantages those bring (longer battery life, IBIS). Personally, I would have kept the video and stills lines separate. But they're probably following the marketing survey numbers. But I'm still holding hope that the rumors aren't all true ;-)
@shigzeo The X-T3 screen can tilt in portrait mode, too. So shooting high and low in either orientation isn't an issue.
It is not product release. It is a SUMMIT. Fuji will only talk about their roadmap. Yawn \*.*/ I wish I am wrong because I love Fuji more than Canon and Nikon.
I don't know if this is a sign, but B&H dropped the price of the X-T3 by $200. I had the camera sitting in a wish list I had created and I got a notice that there was a price reduction on an item.
haha this is like their 4th time dropping the price back and forth since september though. but definetly trying to unload x-h1 and x-t3's ahead of the x-t4 announced later this month
I'm thinking it may still be a few more months before the X-T4 is announced in an official manner. That or they'll "announce it" but won't release it until later this year. In the past, it looks like Fuji has spaced out new releases of the X-T1,2,3 cameras to be about 2 years apart from eachother, and since the X-T3 came out in Sept 2018 I suspect the XT-4 won't be available for purchase until late summer this year at the earliest. But that $200 off the X-T3 might mean they're just selling off inventory so they don't get stuck with a bunch when the X-T4 is ready to ship.
Other than IBIS, I'm wondering what lse they will have in the XT4... aside from a new processor... I wonder if they'll make the jump to 30MP or something or just make this an iterative build on the X-T3 but add IBIS and a new processor, but keep the same sensor.
seems mostly a video-oriented update - flippy screen, 6k, etc etc . guessing they'll keep selling the x-t3 alongside for some time . i'm wary of the ibis. if its like the x-h1 or sony ibis its not really that meaningful esp for video. if its like oly/panasonic though is a game changer for me and will def buy the xt4
Never tried a Sony or the X-H1 for video. If it does have IBIS, maybe they've learned some stuff from the X-H1. I mean, for the most part, even Nikon got their IBIS mostly correct out the door (with the exception of the lot of units that had to be recalled due to a defective IBIS mechanism). But overall, NIkon seems to have gotten it right on the first try, so I would hope Fuji should be able to do the same.
According to rumors the X-T4 has IBIS and a full flippy screen. If it has ~2h recording time limit it's going to be a really awesome video / vlogging / youtube camera.
Personally I'm just hoping I can get a X-T3 for cheap afterwards it launches haha
Market too small - not going to happen. Fujifilm is under immense pressure now Nikon has taken over the number 1 spot in APS-C with its Z50. That must have come as a surprise to them.
Low priced Full Frame cameras from Sony, Canon and Nikon are also taking away sales from the X-T line.
And... near to no sales on the GFX50 series (a rebate of 1000 dollars on a camera - WOW!!! - then you are desperate as a manufacturer).
Perhaps, but I'm sure they'll throw a teaser in there for the XT40 and XT4.... even if its not due to be officially announced until the end of the month. Or maybe they'll surprise people and say something about the anticipated X-H2.
I mean it seems a bit of a waste to put on such a thing for for one camera body.
@sirhawkeye64 yeah i agree its a bit of a waste.. but they've been doing this for a while now... x-t3, xpro3... really hoping they'll just do the xt4 annoucncment alongside given everyone already knows the specs and everything of both these cameras coming.
yeah. i do like that camera companies are shying away from big events and just doing their own thing more and more - frees up the limitations of trying to aim for certain deadlines. times are changing anyway... a non-experienced youtubers opinion is far more influential now than almost anything... crazy
I can see why they are using their new bricks and mortar showroom near Leicester Square for the announcement. It seems that they have an anticipated updated product, the X100V to show case to the World, So no, I don't think it is a waste to put on such a thing as they have the facility, which opened in December, it's minimal cost and good additional publicity on the net and in a capital.
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