Hipstamatic's newest digital lens, film and camera case combo, the Gangster Squad FreePak, conjures up classic 1940s Hollywood film noir style inspired by the movie "Ganster Squad."
The app maker partnered with Warner Bros. to find the right look and feel to match the forthcoming film, which comes to theaters January 11, 2013.
Hipstamatic fans can now download the FreePak from within the app for free. It includes the Gsquad Lens which produces vibrant tones and an antique feel; the circular GS-0 Film; and the stainless steel Gangster Deco Camera Case with art deco leather grip.
Full press release
Warner Bros. Pictures Partners with Hipstamatic on Lens Inspired By Crime Film Gangster Squad
The Gangster Squad FreePak Shoots Photos Inspired by the Movie’s Aesthetic; Extends Story Beyond Theaters
Tuesday, November 20, 2012—Warner Bros. Pictures and Hipstamatic announce the Gangster Squad FreePak: a Hipstamatic lens, film and virtual camera case inspired by Gangster Squad, the forthcoming movie set in the 1940s, starring Josh Brolin, Ryan Gosling, and Sean Penn as notorious mobster Mickey Cohen, with Nick Nolte and Emma Stone. The movie’s director, Ruben Fleischer, collaborated with Hipstamatic to develop the Gangster Squad FreePak—from the lens effect to the photo border to the camera case design, each element is a reminiscent nod to the film and the era.
“It’s been great working with the Warner Bros. Pictures team and director Ruben Fleischer, all of whom understand that photos are the new digital currency of our time,” said Lucas Buick, CEO and co-founder, Hipstamatic. “This latest collaboration gives us the opportunity to continue helping our partners pioneer a new era in brand marketing, while simultaneously adding value to our Hipstamatic community and inspiring them to take more photos.”
Gangster Squad FreePak Details
Beginning today, Hipstamatic users can download the Gangster Squad FreePak for free, from directly within the app, which includes:
Gsquad Lens: produces vibrant tones with an antique feel
GS-0 Film: this carefully cropped circular film on warm paper adds a unique emphasis to prints
Gangster Deco Camera Case: virtual stainless steel case with art deco leather grip.
After a photo is snapped, it's auto-tagged with the virtual "equipment" used—#GSQUAD lens and #GS-0 film—and users can share them directly to Facebook, Instagram, Twitter, Tumblr and Flickr, all without ever having to leave the Hipstamatic app.
Gangster Squad and Hipstamatic Photo Contest
Warner Bros. Pictures and Hipstamatic will host a photo contest to drive excitement for the Gangster Squad FreePak and movie. Beginning today and running for six weeks, Hipstamatic users can download the FreePak, snap photos, and enter a contest from directly within the Hipstamatic app. Photo submissions will be judged by director Ruben Fleischer, and one winner will receive a Canon D Mark III.
The partnership was facilitated in conjunction with Omnicom Media Group, Warner Bros. Pictures’ media agency of record, and Omnicom Media Group’s Ignition Factory, an emerging media specialty group that focuses on creative applications of media inspired by pop culture, innovation & technology.
Hipstamatic is a photography company aiming to inspire the world to live more beautifully and creatively. Through a variety of offerings, including Hipstamatic, IncrediBooth, and SwankoLab for iPhone, and Snap magazine for iPad, Hipstamatic encourages its community to tap into their inner artists and use photography as a gateway back to creativity.
Nov 19, 2015
Nov 19, 2015
Nov 18, 2015
Nov 16, 2015
|Patrick Finds Inner Peace by ecastellon|
from Your best photo of the week!
|Forks by Kukla|
from Arranged everyday objects
From landscapes to motocross and white water kayaking to a wedding, exactly what can't the D850 do?
Calumet UK and Wex Photographic, two of the biggest photography retailers in the United Kingdom, are going to officially merge tomorrow.
macOS High Sierra came out today, but if you use a Wacom tablet you need to wait a few weeks before you upgrade. According to Wacom, they won't have a compatible driver ready for you until "late October."
Do you think a $3,000 Canon 80D video rig can compete with an $80,000+ Arri Alexa setup? Well it can't, but check out this video anyway to see how the rigs compare.
Seven simple rules to make sure you get the most out of your next photography outing.
Vitec, the company that owns popular accessory maker Manfrotto, has just acquired JOBY and Lowepro for a cool $10.3 million in cash. The acquisition adds JOBY and Lowepro to Vitec's already sizable collection of camera gear brands.
A master drone pilot has captured one of the most incredible (and highly illegal) drone videos we've ever seen by flying around, inside, onto, and under a moving train.
Intel just debuted their 8th generation desktop CPUs, and the lineup packs a performance boost for 'content creators' that photo and video editors might be intrigued by.
Canon is developing a 'Free Viewpoint Video System' that will turn real life sports games and events into immersive 3D interactive experiences. It's video game-like camera control IRL.
A veteran photojournalist, Rick Wilking secured a spot in the path of totality for the August solar eclipse. While things didn't quite pan out as predicted, an unexpected subject in the sky and a quick reaction made for a once-in-a-lifetime shot.
The new iZugar 3.25mm F2.5 super fisheye lens offers an insane 220-degree angle of view. That means it can basically see behind itself... good luck keeping your feet out of the shot.
You'll laugh, you'll cry, you'll remember that time you took a picture of the frozen pizza baking directions.
A Craigslist poster has discovered the worst possible way to photograph a car: taking pictures of pictures displayed on a cracked and scratched up smartphone screen.
With the iPhone X coming out soon, the title probably won't last, but the iPhone 8 Plus is officially the best smartphone camera DxOMark has ever tested, and the iPhone 8 is second.
Kodak's new Facebook Messenger chatbot is trying to bring back the 'Kodak Moment' by digging up your old social media photos and trying to sell you prints and custom coffee mugs.
Affinity Photo for iPad was touted as "the first full blown, truly professional photo editing tool to make its way onto the Apple tablet." This update makes it that much more convenient.
Yashica has released a new teaser video, and this one claims they'll be releasing an "unprecedented camera" in October on Kickstarter. Ready... set... speculate!
Storage solutions company Synology has just released its very first 6-bay NAS tower. Combined with the DX1215 expansion units, it can hold and control up to thirty drives.
We're always expanding our collection of product overview content, and we've just added videos for the Canon EOS 6D Mark II, the EOS Rebel SL2 and EOS M6.
The venerable Canon PowerShot G1 was announced seventeen years ago this week, marking the start of a line of enthusiast-focused compacts that's still alive and kicking.
Super macro photographer Can Tuncer captured these incredible close-ups of a single peacock feather using a special setup and three different microscope lenses.
After successfully crowdfunding the Biotar 75mm F1.5, Oprema Jena is at it again. This time they're bringing back the Biotar 58mm F2: the world's only lens with a 17-blade aperture.
Adobe's move to a subscription model is treating it very well indeed. The company has posted record revenue for the second quarter in a row, hauling in a mind-boggling $1.84 billion.
More details have emerged about the potential sale of Blackstone's 45% stake in iconic camera brand Leica.
Popular mobile editing app Snapseed just got a major update that includes a new interface and 11 new presets for both Android and iOS, as well as adding the Perspective tool to the iOS version.
It might sound like a strange idea, but taking macro photos of boiling water can actually result in some really cool photographs. A good photo experiment for a rainy day.
The database was created to "break with the narrow lens through which history… has been recorded" by equipping those who commission photography with "the resources to discover photographers of color available for assignments.
Lensbaby has released two new optics for their special "optic swap system." The Lensbaby Sweet 80 Optic gives you that trademark sweet spot of focus, while the Creative Bokeh optic gives you 9 different drop in aperture plate options to play with.
TechCrunch has already posted their review of the upcoming iPhone 8 (not yet the iPhone X), and they're calling it "a look into the augmented future of photography."
Affinity Photo is a $50 photo editing software with no subscriptions. That's it – pay for it once and you're done. And we think it's actually pretty darn good.