Picture by David Sheldrick, one of the winners from last year's contest

Broncolor is looking for its next generation of young ambassadors and has opened the entry process for this year’s Gen Next contest. The competition is aimed at flash users between the ages of 18 and 30 who inspire the judges and who represent what they see as the next generation of photographers. Winners will receive $24,000 worth of broncolor flash equipment and will have their photography promoted for two years through broncolor’s activities around its ambassador program.

The contest has been running for three years already and on each occasion the company has picked five young photographers to promote. Submissions should include three images that involve some use of flash, though the company doesn’t specify that its equipment has to have been used. As ambassadors the winners will be required to actively promote their use of the broncolor equipment that they won, and will be expected to produce posts for the broncolor blog – but they will also get 20% off purchases and free loans for approved projects.

Entry closes on 6th March. For more information see the broncolor Gen Next website.

Press release

The Gen NEXT program from broncolor seeks young photographers with exceptional talent and creative vision to become Gen NEXT Ambassadors.

For a chance to become a Gen NEXT ambassador, share three of your most inspiring images to the official contest website at gennext.broncolor.com. The contest is open to image makers worldwide, between the ages of 18 and 30, looking to push their career to the next level. Entries are accepted between January 16th and March 6th, 2017, with winners announced the following month by April 26th.

Selected winners will be named as Gen NEXT ambassadors and outfitted with $24,000 (USD) of broncolor equipment. For the next two years, their work and journey as growing photographers will be featured on the Gen NEXT website. With stunning images, behind-the-scenes content, and insight on the photographer’s artistic decisions, Gen NEXT gives an inside look at the creative growth, while promoting the ambassadors’ work to broncolor’s global audience.

First launched in 2014, Gen NEXT features 15 outstanding young photographers representing a wide range of interests in the world of image making. Through their impressive work, the current Gen NEXT ambassadors have already received considerable worldwide attention and continue to lead the way with inspiring images.

First Generation
Gen NEXT ambassadors from the inaugural 2014 group of five include Benjamin Von Wong (CAN), Dustin Snipes (USA), Jason Jia (CHN), Lara Jade (USA) and Manuel Mittelpunkt (GER).

Second Generation
Gen NEXT’s 2015 group features Anita Anti (UKR), Cristina Otero (ESP), Gonzaga Manso (ESP), Lauri Laukkanen (FIN), and Yulia Gorbachenko (UKR).

Third Generation
The latest group from 2016, adds five more ambassadors; David Sheldrick (UK), Jvdas Berra (MX), Justin Lister (USA), Lara Zankoul (LB), and Natalia Evelyn Bencicova (SK).

To find out who will follow in their footsteps, stay tuned on gennext.broncolor.com and on our social media channels Facebook, Instagram, Twitter & YouTube.

Welcome to the future of photography. Welcome to broncolor Gen NEXT.