6 things to expect in mobile from Microsoft's Nokia acquisition
So Microsoft has bought the best bits of Nokia, and given their already cozy relationship, the two companies will likely be working as one much more quickly than, say, Google and Motorola did. What can we expect from the next couple years of this intriguing mashup?
#1. Pureview rolls out en masse
One of the few things Nokia is truly known for in the modern smartphone market is actually innovating in the camera space. Most skeptics of the 41-megapixel Pureview sensor have been silenced by its versatility and image quality. Sure, there's work to be done in speeding it up and adding features, but the core technology is unique and powerful.
Microsoft knows this adds a big card to their hand, and Pureview will almost certainly be a flagship feature of Windows Phones from now on. It won't be on every device, but you can be sure it's going to hit a lot more models than just the top-end superphones.
#2. Windows slums it at the low end
Shipping dumbphones with a dead-end OS doesn't fit Microsoft's plan to nibble away at the smartphone market. Nokia's approach has led to years of decline, but they still have reach, especially in emerging markets. Microsoft will want to use this reach to put some kind of Windows Phone device in the hands of someone trying to decide between a Samsung flip-phone and a Nokia Asha.
This won't be easy — but it may be a better fit for a cut-down version of an OS than in the disastrous Windows RT tablets. A Windows Phone "lite" running on cheap hardware could put millions into Microsoft's world of services.
A side effect of this will be an attempt to freeze Android out of the budget segment. Every month, Android phones get closer and closer to supplanting dumbphones in massive markets like India and China. Offering a killer low-end phone will halt the enemy's progress and boost friendly ranks.
#3. Photos get a social and cloud boost
Microsoft may have recently updated its Skydrive service with better photo options, but they're still lagging far behind Apple and Google when it comes to a smooth, connected photo-taking and sharing experience. Microsoft should be bending over backwards to make sure apps like Instagram and Vine are available on Windows Phone, while pushing connections with Facebook to the maximum. Why, for example, isn't Binging all your and your friends' Facebook photos and tags already a homepage action? And why is WP always the last to be supported by the cool new thing?
Nokia has a lot of thoughtful software engineers who have built accessible, innovative apps over the last few years, and they may combine with Microsoft's vast ecosystem of services to make something powerful. Or at least, it's possible.
#4. Skype everywhere
Microsoft has been waiting for a way to extend the mobile reach of Skype for a long time, and this is a great opportunity. Include it (with some sort of sweet data deal) on every Windows Phone as an answer to FaceTime and Google Hangouts and watch as users stick with the default. Want to bet every phone Microsoft sells starting a year from now has dual cameras?
#5. Industry acquaintances get the cold shoulder
After an initial (and largely ineffective) push, companies like Samsung and LG have offered only lukewarm support of Microsoft's newer platforms. Microsoft thanked them both with the self-produced Surface tablets, and by partnering for all intents and purposes exclusively with Nokia. Expect this frosty relationship to chill even further now that Microsoft has no particular need for their design and manufacturing prowess.
#6. "Nokia" will stick around
A few comments have been made about the branding of devices: Microsoft Windows Phone Nokia Lumia 1020 is about four words too long, and many have suggested that "Nokia" is on the chopping block. That's doubtful. Nokia is one of the most well-recognized mobile brands in the world, and has many positive associations. Windows Phone and Lumia are newer and more mixed. Moreover, callously retiring a cherished and valuable brand would be very bad PR.
No, Microsoft's best move is to make sure that "Nokia" is solely associated with Windows, so much so that they don't have to say it in the name. If anything, "Nokia" will be the last brand standing when it comes to what's actually advertised. Intel, after all, didn't tell Dell to call their computers "Intel Pentium Inspirons"... yet "Intel Inside" is a brand that persists to this day, while "Inspiron" is virtually without cachet. Google relaunched Motorola rather than absorb it.
|And I'm feeling all fingers and thumbs by Dutch Newchurch|
from Your City - Coffee Break
|Stitch that - macro by Beatsy|
from Household objects- Macro only
|Fiddling Around by garyjb|
from Concert musician playing
|wet red by George Veltchev|
Meet the HP ZBook x2. The so-called 'world's most powerful and first detachable PC workstation,' it was built with creative professionals in mind, and is being debuted at Adobe MAX.
PDN sat down with Ahmed Fakhr, director of photography at RollingStone.com, to talk about how the famed publication is adapting to the changing photo and video needs of the modern era and how he 'evaluates the skills of potential contributors.'
Kudos to Canon. Earlier today, the camera giant announced that it had produced its 90 millionth EOS camera and 130 millionth EF-series lens.
The ROV Slider is a portable, motorized slider that promises to bring 'beautiful cinematic video and time-lapse' shooting to anybody with a smartphone, GoPro or DSLR that weighs less than 5lbs.
The new Surface Book 2 laptops come with Intel's 8th generation quad-core processors and NVIDIA GeForce GTX 1050 and 1060 GPUs. In other words: they pack a serious punch.
Leica is resurrecting a portrait lens from the 1930s: the Thambar-M 1:2.2/90. This lens features just 4 lens elements, and was famous for its spherical aberration that creates extremely soft images.
Google's Visual Core is an Image Signal Processor designed to power and accelerate HDR+ processing and other imaging tasks in the new Pixel 2 devices (and beyond).
The Google Pixel's camera is among the best we've reviewed, and its successor has already been hailed as class-leading. With expectations set high, the Pixel 2 has nonetheless left a very good first impression on us as we shot some initial sample images.
Leica is one of the oldest names in photography, and has long been one of the most prestigious. Recently, we had the opportunity to visit Wetzlar, to see for ourselves how Leica's lenses are put together.
Canon went and put an APS-C sensor in a G series compact. The result is a mighty tempting camera for travel.
Google Photos is adding a few pet-friendly features that will make it easier to find photos of your favorite pooch. Now, you can organize your pet photos by facial recognition, and you can even search your library by breed.
Colorful tripod maker MeFOTO has launched a new tripod... and a whole new brand name. Meet the GlobeTrotter travel video tripod, the first product to be released under the MeVIDEO brand.
If you own a Moto Z, you'll soon be able to attach a Polaroid instant printer to it. Check out the unreleased Moto Mod, which was leaked earlier today.
DJI has developed a technology called AeroScope that allows law enforcement to identify and track airborne drones that are breaking UAV regulations, while simultaneously addressing privacy concerns.
The Nikon D850 is a 45.7MP full-frame DSLR with an autofocus system lifted wholesale from the pro-sports focused D5. 4K capture, continuous shooting at 7 or 9 frames per second make it sound like the ultimate all rounder. Is it all that these specs suggest?
The Mate 10's Kirin 970 chipset with integrated AI processing allows for object recognition, motion detection and automatic scene selection in the camera app.
DxO has announced version 3.0 of the iOS app for its 'One' connected camera. It adds support for multi-camera Facebook Live broadcasting and both time-lapse still and video capture. Android users will be pleased to hear that a One for their platform is on the way, as well. Several new accessories are available, including a battery pack.
Canon has introduced the PowerShot G1 X Mark III, which borrows the 24MP APS-C sensor and Dual Pixel AF system from the company's recent mirrorless and DSLR cameras, adds a 24-72mm equiv., F2.8-5.6 lens and puts them into a lightweight body – but it'll cost you quite a bit.
It's not often that we see a genuinely interesting compact camera, and the Canon PowerShot G1 X Mark III is one such beast. We've pulled out the top features of the camera and tell you why they matter – and put the Mark III up against the competition.
Apple's HDR effect in the iPhone 8 Plus is on by default and more aggressive than in previous generations. It's also good enough to convince DPR contributor Jeff Carlson to leave it on all the time.
Canon's 28mm F2.8 IS USM may be small in size, but it's big on fun. We wrote about our experience using it as our only lens in Big Sur, California, but in case you missed out on our full gallery, take a look to see what this little lens can do.
Travel photographer Elia Locardi tells the story behind this gorgeous (and rare) panorama of the Dubai cityscape draped in fog.
Bison, drift cars, horseback riders, antelope – from the beach to the race track, the Sony 100-400mm G Master is one versatile piece of kit.
"Wildlife photography in Yellowstone National Park is an incredible opportunity, yet some bad photographers are giving all photographers a bad name by not following the rules."
Casio's bionic-looking new action camera, the GZE-1, is built with extreme sports in mind. The little camera is drop-proof, freeze-proof, dust-proof, and waterproof to 50 meters.
Yashica recently released the digiFilm Y35: a camera that tries to simulate the "experience" of shooting film... and it's just the worst.
Western Digital has revealed some interesting new technology that, it claims, will allow them to develop 40TB hard drives by the year 2025.
Photographer Micael Widell wanted to see just how affordable it could possibly be to get into digital photography—so he bought a full DSLR kit with battery grip and 50mm lens on eBay for just $80.
Confused about DxOMark's scoring system? This straightforward video by Marques Brownlee breaks down how DxO gets its scores, and why you should always look beyond that "overall" number.
It's not exactly a revolutionary device, but the iPhone 8 Plus does promise some evolutionary updates in the camera department. DPR contributor Jeff Carlson has been putting the 8 Plus to the test in some everyday shooting situations – take a look at how it fared.