Thanksgiving marks the unofficial start to the holiday shopping season in the U.S. After the annual feast is complete this Thursday, thousands of shoppers will line up outside of their favorite retailers to score sales on Black Friday.
Tech-savvy shoppers are often more drawn to online sales on the Monday after Thanksgiving. The so-called Cyber Monday offers the same sales offered in brick and mortar stores without the blaring holiday music and rabid deal-seekers pepper spraying fellow shoppers for a discount video game console.
PriceGrabber.com published a survey today quantifying American’s online holiday shopping habits. Of the shoppers polled by the online price comparison service, 58% of those shopping on Cyber Monday said they will shop more on Cyber Monday than Black Friday.
Overall, Price Grabber found that 41% of shoppers polled will make purchases on Cyber Monday, up from 37% in 2011 and 33% in 2010.
Some shoppers are not expected to wait until after the meal to start shopping. Advertising agency Digitas published a survey today revealing that some shoppers will be looking for deals on their smartphone from the Thanksgiving dinner table. Digitas expects shopping from smartphones and tablets to nearly double this year.
Mobile Thursday (or, as the pilgrims called it, Thanksgiving,) is joining Black Friday and Cyber Monday. Of the students polled by Digitas, 38% said they will be shopping from their mobile devices on Thanksgiving. Even though shoppers may be sneaking purchases under the table during dinner, 76% said that it is easier to shop on a computer.
We will be keeping you posted on all the best cyber deals for mobile photographers as we find them. (But we will not condone shopping at the Thanksgiving dinner table.)
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