Lensrentals breaks down the numbers behind the most popular cameras and lenses of the year
|Image provided by Lensrentals|
As it does every year, Lensrentals has released the numbers behind the most popular gear it saw rented out through 2018. In a blog post on its website, Lensrentals details nearly every category and subcategory imaginable, showing what cameras, lenses, and formats reign supreme in the world of online rentals.
In Lensrental's own words, 'This barometer of equipment rental patterns is useful for the industry to gauge trends in adoption of new technology, camera and lens formats and change in brand share of the market.'
Starting with cameras, Canon still leads, with Sony and Nikon trailing, respectively. Year-over-year though, Canon is down from 44.90% in 2017 to 41.57% in 2018, while Sony and Nikon both increased from 24.67% to 26.31% and 15.06% to 15.28%, respectively. Although the data for this analysis was gathered before the general availability of both Canon and Nikon's full-frame mirrorless offerings, Lensrentals says early data suggests Canon's EOS R system is roughly twice as popular as Nikon's Z6 and Z7 cameras.
|The top ILC camera brands, based on percentage of total rentals, according to Lensrentals.|
The Canon 5D Mark IV and 5D Mark III take the top two spots, respectively, with the Sony a7s II, Sony a7 III, and Panasonic GH5 rounding out the top five. The Sony a7 III is the only new camera (released in 2018) to make it into the top five.
While on the topic of CaNikon, Lensrentals data shows Canon's overall camera usage has decreased slightly, going from 44.90% to 41.57% year-over-year, as Nikon's increased from 15.06% to 15.28% year over year. Lensrentals notes this is possibly due to the release of the D850 late in 2017, which gave Nikon momentum going into the new year. Other camera brands saw growth as well in 2018, filling the void left behind by Canon.
Below is a list of the top ten cameras rented out by Lensrental users:
1. Canon 5D Mark IV
2. Canon 5D Mark III
3. Sony Alpha a7S II
4. Sony Alpha a7 III
5. Panasonic GH5
6. Sony Alpha a7R III
7. Nikon D750
8. Canon 6D Mark II
9. Nikon D850
10. Canon 6D
On the lens front, not much has changed at the top. Canon, Sony, Sigma, and Nikon take the top four spots, with 37.17%, 14.58%, 12.96%, and 9.62% of rentals, respectively. After that, the numbers drop dramatically, as seen in the below chart.
Canon's second-generation 24-70mm F2.8 and 70-200mm F2.8 have proven to be the most popular lenses yet again. However, Sony has found its way into the top three with its own 24-70mm F2.8 and Sony lens rentals have increased approximately 60%, growth mostly driven from new lens releases. Lensrentals says the following lenses 'drove the most growth' for Sony:
- Sony FE 24-105mm f/4 OSS
- Sony FE 16-35mm f/2.8 GM
- Sony FE 100-400mm f/4.5-5.6 GM OSS
Panasonic also saw growth, driven exclusively by three lenses as well:
- Panasonic 12-35mm f/2.8 X Power OIS II
- Panasonic 35-100mm f/2.8 X Power OIS II
- Panasonic/Leica 8-18mm f/2.8-4 ASPH
Both Sigma and Tamron saw a slow, but steady increase in popularity, as both have been rolling out new and improved lenses across their respective lineups. Below is a list of the top ten lenses, according to Lensrentals:
1. Canon 24-70mm f/2.8L II
2. Canon 70-200mm f/2.8L IS II
3. Sony FE 24-70mm f/2.8 GM
4. Canon 35mm f/1.4L II
5. Canon 50mm f/1.2L
6. Sony FE 70-200mm f/2.8 GM OSS
7. Canon 70-200mm f/2.8L
8. Canon 100mm f/2.8L IS Macro
9. Canon 16-35mm f/2.8L III
10. Canon 100-400mm f/4.5-5.6L IS II
Overall, there isn't too much change across the board, aside from a few notable exceptions mentioned above. Again though, this data was pulled before Canon and Nikon's respective full-frame mirrorless cameras became available to the general public. With the cameras now available leading into the next year, there could be dramatic changes, both in the DSLR and mirrorless market as manufacturers battle it out for the top spot.
To see a more detailed analysis of the gear rented out and numbers behind the scenes, head over to Lensrentals' blog post.
|Mt Hood Night in Black and White by rainrunner|
from Seven ways to shoot a landscape: Monochrome
|The Borgia Stairs, leading to Piazza di San Pietro in Vincoli,Rome by wam7|
|Lijiang, China by charita|
from Topped off
Leica has listed a pair of pint-sized LEGO Leica cameras.
This new macOS app can automatically create HTML web galleries from your photos that can be shared and viewed in any browser.
Weeks after he was first reported missing, Chinese authorities have confirmed photographer Lu Guang has been arrested near China's far western region Xinjiang.
For the past few weeks, our readers have been voting on their favorite photographic gear released in the past year in a wide range of categories. Now that the first round of voting is over, it's time to pick the best overall product of 2018.
Thanks to camera drones, it's easier than ever to capture stunning photos from an aerial perspective. We present the 10 drone images that inspired us most this year.
After previously teasing the website, DJI has officially opened up its Pro-branded website for photographers and videographers alike.
Fujifilm has made firmware version 2.0 available on its website for its X-T3 and X-H1 mirrorless cameras, as well as an incremental update for its 80mm F2.8 macro lens.
The Nova 4 is the brand's first model with a circular cutout for the front camera in the display.
Sony had the full-frame mirrorless market to itself for nearly five years, but it's no longer alone – the Nikon Z6 and Canon EOS R have both arrived priced to compete with the a7 III. We take a head to head to head look at these three cameras.
As if it needed one, the triple-camera smartphone might really be the final nail in the compact camera's coffin. DPR contributor Lars Rehm brought the LG V40 on a hiking trip recently and found it to be a huge leap forward in terms of creative freedom.
Renowned UK-based landscape photographer Nigel Danson has been using DSLRs for years. In this video, created exclusively for DPReview, Nigel discusses his experience using the Nikon Z7 and why he's excited about mirrorless cameras. (Spoiler... beautiful scenery ahead.)
Tenba has unveiled a collection of products to help keep lenses, cables, batteries and more safe and organized when traveling and shooting.
Tune in this week to see Chris and Jordan's review of the Nikon Z6 full frame mirrorless camera, and also find out what Chris thinks of the popular 35mm focal length. (Rant alert!)
There are plenty of ways to spend well over $250 on photography gear, but we've picked out some standout accessories that are sure to wow the photographer on your shopping list.
Facebook has disclosed a major photo API bug that left the private images of millions of users exposed to third-party apps from September 13, 2018 to September 25, 2018.
Loupedeck has added support for Adobe Photoshop CC 2019 to Loupedeck+, its newest keyboard-style editing module.
YouTuber Casey Cavanaugh has produced a handy video guide for those looking for buy their first film camera.
If you're looking for a photography gift that's a bit more substantial than a stocking stuffer, we've got some suggestions that should fit the bill.
Chinese optical manufacturer Kipon has added the Nikon Z and Canon R mounts to its range of adapters made to attach medium format lenses from Hasselblad, Mamiya, Pentax and others to full frame cameras.
Palette Gear has announced an update to its modular, physical editing interface that lets MacOS users now use their palette with Capture One 11 and 12.
German company OPC Optics announced that it has acquired the trademark rights to Meyer Optik Görlitz at the insolvency procedure of NetSE in Koblenz.
Shopping for a photographer? We've got some gift ideas for all budget sizes, but here you'll find our budget-friendliest suggestions – just right for stockings.
It's not always easy to find marble, wood or concrete surfaces on demand. Enter Replica Surfaces, small tiles designed to replicate popular photo surfaces and backdrops.
Lensrentals Founder Roger Cicala set aside some time to take apart Canon's new 50mm F1.2L RF lens and in doing so revealed a number of interesting discoveries.
Google is cracking down on unsupported video files being uploaded to its Photos platform and taking up free storage space.
With a nickname like 'bokeh master,' we had to see what the Sigma 105mm F1.4 was all about. Take a look at our gallery of samples shot with the Sony a7R III.
The Nikon Museum in Shinagawa, Tokyo has an exhibition showing off some of the most rare and unique prototype lenses Nikon ever developed.
VSCO has announced it will stop selling its film emulation presets for desktop programs March 1st, 2019.
On their latest models the two smartphone manufacturers have replaced the dreaded display notch by a design that features a circular hole for the front camera in the display.
With the latest version, Adobe Camera now lets you import Raw files from the newest iPhones, Pixel devices, the Samsung Galaxy Note 9 and Nikon Z6 among others.