Apple used an unreleased 8K Canon cinema camera to show off its Mac Pro, Pro Display XDR
During the launch of Apple’s new hardware and software yesterday at the World Wide Developers Conference (WWDC) 2019 an unreleased 8K Canon video camera was used to capture high resolution footage to demonstrate the quality of the new Pro Display XDR. The video camera was mounted on a robotic arm and was feeding the Apple display with 4:4:4 ProRes 8K raw video via an Atomos Shogun, according to tech YouTuber Jonathan Morrison who live streamed from the event.
During his video the Apple rep refers to the camera on the robotic arm as an ‘unreleased 8K Canon camera’ and from the clips it is easy to see it is designed in the style of the company’s C series. Interestingly, it appears to be mounted with a Sigma 18-35mm T2 in the EF mount. The relevant portion of the video is at roughly the 10:55 mark in the video below:
Canon has featured 8K demonstration cameras and displays in the past at its Canon Expo events, but this is the first time it has allowed the technology to be shown outside of the ‘showcase’ environment, and in a body form that we would recognize.
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