Polaroid has been on a lighting spree of late, and the brand continued that trend this week by launching a lightweight, flexible LED light panel that can be bent into various positions and shapes.

The 12x12-inch (30.5 x 30.5cm) panel offers flicker-free 5600K color temperature light at a thickness of just 16mm / 0.6in. Inside are embedded 256 total LEDs that output 4500 lumens of light, which Polaroid says makes it nearly as bright as direct sunlight; however, the panel does include a diffusion filter to produce a softer "dreamy glow."

According to the product's Amazon page, Polaroid's new panel includes a remote control for toggling the light's channels and settings, it is dimmable, and it's being described as durable, though Polaroid doesn't detail the exact materials it used to make the product.

The Polaroid flexible LED panel is available now for $125 USD.

Press Release

Polaroid Announces the Polaroid Flexible LED Lighting Panel; Brings Bendable, Controlled Lighting to Photographers and Videographers

Super-bright, featherweight LED light that folds and bends into the perfect shape for every shot

Edison, NJ – September 26, 2017 – Polaroid today announced the Polaroid flexible LED lighting panel, an incredibly lightweight, bendable light source that is a must-have accessory for any photographer or videographer. Mold the light to the desired form and position, as the pliable flat-mat material can be reshaped to give focused control over the light’s direction and fall-off. Anyone from professional photographers to casual enthusiasts can use the simple wireless remote control to quickly dim the daylight balanced light source, making it perfect as a main light or as a versatile fill light in larger set-ups.

The Versatile Light That Fits Any Situation

Perfect for both indoor and outdoor use, the 5600K color temperature light source delivers flicker-free brilliant light wherever you take it. Bright and flexible enough to be part of a larger professional shoot, the Polaroid flexible LED lighting panel is also light enough for use at solo outings, weddings and location shoots. The compact design and bendable material make this the perfect accessory for the photographer on-the-go.

Perfect Lighting for Portraits, Products or Macro Photography

Measuring at 12×12” and just 16mm wide, the super slim Polaroid flexible LED panel mat weighs a mere one pound, making it easy to arrange and mold the light into your ideal position. Even at this ultra-portable size, the Polaroid flexible LED lighting panel delivers superb color reproduction similar in comparison to a natural light source; with 256 LEDs it can produce up to 4500 Lumens – nearly the brightness of direct sunlight. For those looking to achieve a softer look, the included special diffusion filter turns the brilliant LED light into a dreamy glow – perfect for portraits and product shots!

Photographers and videographers can purchase the Polaroid flexible LED lighting panel from Amazon for 124.99 USD.