Zeiss and Vivo have announced in a joint press release that the two companies are entering a global partnership that will see the optics and smartphone manufacturer co-engineer an imaging system for Vivo’s new flagship smartphones.

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‘The strategic, multi-faceted collaboration is designed to allow vivo, one of the largest global smartphone makers with deep consumer insight and integrated imaging capabilities, and ZEISS, a global leader in optics and opto-electronics and a pioneer in the field of professional and mobile imaging, to build on each other’s strengths and further advance mobile photography technology,’ reads the joint press release.

Beyond the joint research and development, the two companies will also launch the ‘Vivo Zeiss Master Photography’ campaign to promote the new co-engineered imaging system, which will debut in Vivo’s forthcoming X60 series smartphones.

This isn’t the first time Zeiss has partnered with a smartphone manufacturer. Zeiss previously partnered with Nokia before cutting ties. Not long after though, Zeiss partnered with HMD Global, the company who owned the rights to selling Nokia-branded smartphones. Both the Nokia 8.3 and Nokia 9 PureView used Zeiss-branded camera components.

There’s no confirmation at this time as to whether Zeiss’ partnership with HMD Global is ongoing or whether the new Vivo partnership is an exclusive. We have contacted both HMD Global and Zeiss for more details and will update this article accordingly if we receive a response.