SLR Magic will be showing off a new prime for videographers at NAB: the Cine 25mm F1.4. Costing $400 and available at the end of May, the 25mm F1.4 will be available in E-mount and will be compatible with both APS-C and full-frame Sony cameras. The lens is a quite compact 78.4mm / 3.05in and weighs 520g / 18.34oz. A manually controlled aperture uses 13 blades. NAB attendees can take a look at the lens in person at SLR Magic's booth.

Press Release:

Hong Kong, China (April 24, 2017) - SLR Magic extends it’s full frame lens lineup with the SLR Magic CINE 25mm F1.4 wide angle lens. This product will be officially introduced during the upcoming 2017 NAB Show in the Las Vegas Convention Center. There will be a demo at the SLR Magic booth (Central Hall, C2663) during the NAB Show from 24 – 27th April 2017.

The field of view of the SLR Magic CINE 25mm F1.4 opens up many new creative composition opportunities, particularly in the fields of interior, architectural and landscape cinematography and photography. The compact size of the SLR Magic CINE 25mm F1.4 wide angle lens also makes it a good choice of lens to be used with gimbals.

We place our highest priority in the development on our lenses to fulfill the demands of professional cinematographers and photographers. The design and build of the SLR Magic CINE 25mm F1.4 is solid and reliable.

SLR Magic is currently looking for volunteers to test the SLR MAGIC CINE 25mm F1.4 E mount lens at a special price. If interested:

1 ) Send an email to with the subject " SLR MAGIC CINE 25mm F1.4 lens volunteer + (your name)".

2 ) Include sample videos/photos or link to photo/video reviews you have done in the past.

THE SLR Magic CINE 25mm F1.4 (MSRP: $399 US) will be available from authorized SLR Magic dealers by the end of May, 2017.

Technical Data

SLR Magic CINE 25mm F1.4

Lens Type: Fast standard lens

Compatible Cameras: FE-mount and E-mount cameras

Optical Design: 11 elements in 9 groups

Distance Settings:

Distance range: 0.25m to ∞, combined scale meter/feet

Aperture: Manually controlled diaphragm, 13 aperture blades, Lowest value 16.

Filter Mount: Internal thread for 52mm filter; filter mount does not rotate.

Surface Finish: Black anodised


Length to bayonet mount: approx. 78.40mm (approx. 3.05in)

Largest diameter: approx. 64.64mm (approx. 2.54in)

Weight: approx. 520g (approx. 18.34oz)