UPDATE: The livestream is over. We'll update this post if and when Sony posts the recording online. For now, we've replaced the livestream with the Sony a7R III First Impressions video Sony published shortly after the event ended.

Sony dropped a bombshell at 2am Eastern time last night, announcing the 42.4MP mirrorless full-frame Sony a7R III to the world. And this morning, at a special event in New York City, they'll officially 'unveil' this camera (and more) with all of the Apple-esque showmanship we've come to expect from Sony camera launches.

The 'special livestream event' starts in just a few minutes. Click play up top and open up the DPReview Twitter account in another page for live commentary from our lovable nerds at the event.