John Wick, Deadpool 2 director shot Apple's new 'Snowbrawl' ad with iPhone 11 Pro
Apple tapped Deadpool 2 and John Wick director David Leitch to direct a 90-second iPhone advertisement called 'Snowbrawl.' As its name suggests, the video features high-action footage of a snowball fight filmed in cinematic style using the iPhone 11 Pro.
It's not uncommon for Apple to publish video and image ads shot using its latest iPhone models. The company has increasingly embraced short-form storytelling as part of its ads and 'Snowbrawl' is no different. The commercial shows off the iPhone 11 Pro's camera capabilities while telling the brief story of children engaged in an epic snowball fight to save a kidnapped teddy bear.
Creatives have been producing works shot using the iPhone for years. The 2018 movie Unsane was shot entirely using the iPhone 7 Plus, for example, though it should be noted that a variety of gear, including stabilizers and external lenses, are often used as part of these projects.
|Katie at the River by RCGranstra|
|Diagonals by 6bender|
from Urban Decay - Abandoned Buildings
|Frost in the morning by Jill Hancock|
from Alphabet soup II. Letter B for “Bokeh"
|Singapore Merlion by RicksSony|
from Out of state.
The system will track an image from creation to distribution and beyond, but whether it becomes a new standard will depend on the wider industry's participation.
In addition to new CPUs, CPUs, more RAM capacity and better storage options, the new iMac also has an option to upgrade to a nano-textured glass display like that found on Apple's Pro Display XDR.
The Olympus 100-400mm F5.0-6.3 IS is a light and compact telephoto zoom for the Micro Four Thirds system. It gets the same weather sealing as Olympus's Pro lenses, but does it stand up optically? We put it to the test to find out.
Our team from DPReview TV took the new Olympus 100-400mm F5.0-6.3 to the Calgary zoo for a day of telephoto shooting. View our sample gallery to see how the images look.
The Olympus OM-D E-M10 IV is the company's entry-level DSLR-shaped mirrorless camera. While it has a higher resolution sensor and new processor, its biggest focus is on selfies.
We took Olympus's latest OM-D model from the beach to the mountains to see how its image quality stacks up.
Olympus's new M.Zuiko Digital ED 100-400mm F5-6.3 IS has arrived and it adds a versatile piece of kit to the brand's vast arsenal of lenses. We've just started shooting with it and already we're impressed with the sharpness throughout the zoom range.
Olympus has announced the OM-D E-M10 IV, a compact Micro Four Thirds camera that adds a 20MP sensor, a flip-down touchscreen, improved autofocus and USB charging to an already capable camera.
Olympus is expanding its lens offerings to include a new tele-zoom: the M.Zuiko Digital ED 100-400mm F5.0-6.3 IS. With an equivalent reach of 800mm it offers three stops of stabilization along with a dust- and splash-proof design.
Tamron has announced the development of what it claims is the 'smallest and lightest' telephoto zoom for Sony E-mount: the 70-300mm F4.5-6.3 Di III RXD. This 544g (19.2oz) full-frame lens is expected to ship this fall.
Nikon has announced a special trade-in offer for its Z5 full-frame mirrorless camera. All you need to do is trade-in any working camera toward the purchase of a Nikon Z5. In addition to the trade-in value of your camera, Nikon is offering a $100 bonus from now until September 27, 2020.
The 'Gold Skin' version of the lens is identical to its black and silver 35mm F1.4 M-mount contemporaries, aside from, well, the 24K gold.
Following issues over the weekend, Canon has confirmed its image and video hosting platform, image.canon, suffered a problem that's resulted in the loss of an unknown amount of users' original photo and video files.
Canon's EOS R5 and R6 video capabilities have been overshadowed by discussion of overheating concerns. We conducted a series of tests to see how serious the problem is.
We're getting acquainted with the D6, Nikon's newest pro flagship DSLR. Take a look at some of our early sample images, including a number from the AF-S Nikkor 120-300mm F2.8.
Shooting on film doesn't mean you have to entirely eschew the benefits of more modern technology. MetaLog makes it easy to keep track of settings, locations and more for every film photo you capture.
Sigma's 100-400mm for full-frame Sony mirrorless offers quite a bit of reach for under $1000. Take a look at what it can do.
The EOS R5 is Canon's flagship mirrorless camera, and there's a lot to like. We put it to the test for both stills and video and also address the overheating issues you may have heard about.
Much of the early attention surrounding the Canon EOS R5 focused on video specs, but it's a mean photo machine as well. Check out this new gallery from DPReview TV, complete with Raw images.
Following a week of rumors over whether or not Canon's shipments of EOS R5 units were delayed, Canon U.S.A has come out to confirm the 'first set' of EOS R5 units shipped this week.
The camera uses time-of-flight data and machine learning algorithms to reconstruct the bouncing light pulse.
Professional photographers use more smartphone cameras now than 12 months ago, but mostly for personal use and specific areas of their business.
The new, entirely manual lens is based on the Zeiss 50mm F2 Sonnar lens designed back in the late 1920s.
With the resurgence of interest in film photography, premium compacts are fetching high asking prices on the secondhand market. This begs the question, are these (mostly) fantastic plastic pocket cams worth the asking price?
Canon's Q2 financial results show a net profit, but a small one. Net sales and operating profit for its imaging division was down 30.8% and 93.9%, year-over-year, respectively.
This might be one of the most unusual photo contests we've ever covered.
Firmware version 1.3.0 improves charging speeds by 20% and adds new touch-based settings for ISO and white balance. Two new accessories are also now available for the 907X Special Edition camera: a grip and an optical viewfinder.
With all the focus on its video features, it might be easy to forget that the Sony a7S III is also a stills camera. This sample gallery features photos captured while shooting our latest episode of DPReview TV.
In total, there will be 25 cameras onboard, including 19 on the Perseverance rover, four on supporting elements and two more on the Ingenuity helicopter.
The new CFExpress Type A cards offer read and write speeds up to 800MB/s and 700MB/s, respectively, and come in 80GB and 160GB capacities.