BLU is a smartphone maker that is known for offering good value for money. Now the company has announced its most powerful device yet, and it could be especially interesting for mobile photographers on a budget. The Pure XL comes with a 24MP 1/2.3-inch sensor, a 6-element lens that is protected by sapphire glass and an AF system that combines phase and contrast detection. The camera is also capable of recording 1080p video and a dual-LED flash helps in low light situations. Unfortunately there is no talk of an optical image stabilization system.

Inside the unibody metal design a Helio X10 chipset powers the Android 5.1 operating system. 3GB RAM should offer plenty of reserve for running even demanding apps and the 64GB built-in storage can be expanded via a microSD slot. Photo and videos can be reviewed on the 6-inch QHD AMOLED display and a fingerprint sensor offers increased security.

Looking at the impressive spec sheet the list price of $349 looks almost too good to be true and puts the Pure XL in direct competition with other affordable high-end devices such as the Motorola Moto X Style or One Plus 2. The device will be exclusively available in the US on Amazon from September 29 in black or gold.

Key Specifications:

  • 1/2.3-inch 24MP sensor
  • Dual-tone flash
  • Hybrid AF
  • 1080p video
  • 8MP front camera
  • 6-inch QHD AMOLED display (490ppi)
  • MediaTek Helio X10 processor
  • 3GB RAM
  • 64GB storage
  • MicroSD up to 64GB
  • 3,500 mAh battery
  • Fingerprint sensor

Source: Blu