Adobe has announced the dates and details for its 2021 Adobe MAX conference, which will once again be all-virtual and free for anyone who wants to tune in from October 26–28, 2021.
Last year’s Adobe MAX conference was the first time it was both virtual and free for all users, due to extensive travel and quarantine restrictions in place due to the COVID-19 pandemic. In the past, Adobe MAX events took place in Los Angeles, California, United States and as of the 2019, a single, full-conference ticket cost $1,895.
The free, all-digital 2020 Adobe MAX conference brought in over 21 million video views from more than 2.2 million visitors. Even if you weren’t able to take part in the 2020 event, Adobe has made the entire conference available to view on-demand. Over 350 sessions, labs and creativity workshops are available to watch at any time from a range of speakers across various creative disciplines.
Below is a highlight video of the 2020 Adobe MAX conference:
You can keep up with the latest news and updates, including when registration will open, on the 2021 Adobe MAX website.
Will the 'big announcement' be that they have finally fixed Lightroom Classic and Photoshop so they can use custom monitor calibration profiles again? Or will it be a fix to stop those programs from hoarding RAM until they freeze? Perhaps the new feature will be that when opening files as layers in PS from LRC, it will actually open the files you selected?
It's gonna be a nail biter, kids.
EDIT: I'm talking about the 2024 conference. There's no way the slumlords of rental software will fix any of their commercially-unviable beater-ware in a single calendar year.
I "attended" this last year, and found it very interesting and entertaining. Of course, Adobe does it as a vehicle to promote their products, especially the new features/apps. There are an enormous number of sessions, divided into tracks, and it is pretty much impossible to watch all of them. The presenters put a lot of effort into them, presumably not for free. I can highly recommend taking a look. Aside from not being able to network, I much prefer the virtual format.
Paying $1900 for a promotional event like this reminds me a bit like paying for wine tasting: paying someone to promote their product to you. The wineries think it is hilarious they can get away with this. Every time I go to Napa Valley I see some new castles being built. (Castle = upgrade from mansion.)
Oh dear. That means they're under pressure to release a whole bunch of upgrades to Photoshop, it won't be quite ready and November to February will see lots of bug fixes. They would be better off skipping a year and blaming Covid.
And as for free.....if anyone knows of a PP software as comprehensive as PS/LR, even with their daft bugs that do eventually get sorted out, at anything approaching $10 a month, kindly let me know.
Don't forget that marketing, selling services, and satisfying shareholders are Adobe's three top skills and priorities. Efficient software development and bug fixing are at the bottom of the list, with customer service/care a soild last. Any feeble updates their lonely developer does manage to squeeze out are usually devoted to pushing more of their services you don't want, and new features you don't need, while the bugs/deficiences that have been highlighted to them and "they are working on" remain unfixed year after year - with Adobe usually resorting to the reasoning "that's the way it's always been". If they roll out some senior guy called Dov Isaacs to answer a chorus of user complaints, you know you are in for a feast of the worst corporate excuse-making, denial, and slippery shoulders, whilst being told that you, the customer, are wrong.
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