LomoChrome Purple 400 -  first announced in 2013 - has been reformulated and should now have improved sensitivity at ISO 400, a more refined grain and better rendering of red hues. Inspired by classic infrared film, it uses C41 processing, making it an accessible way for analog shooters to try their hands at this style of photography.

Are these improvements to LomoChrome Purple 400 related to an overall increase in market demand for film? It's hard to say. The good new is Purple 400 is now better than ever and will still shift your blues to green, greens to purple and yellows to pink.