Lenovo announces Hasselblad True Zoom camera module for Moto Z smartphones
Lenovo offers a range of detachable smartphone accessory modules, called Moto Mods, for its Moto Z series smartphones. So far a power pack, a speaker and a mini-projector have been available. Now the company has launched a new addition at IFA in Berlin that is especially interesting to mobile photographers: the Hasselblad True Zoom.
As its name suggests the True Zoom camera module was developed in cooperation with Swedish camera maker Hasselblad, and with its 10x zoom lens and Xenon flash it converts any Moto Z device into a connected travel zoom camera. Like the other Moto Mods, the True Zoom is attached to the smartphone via magnetic force and can be used instantly - no need to restart the device or pair the phone. Communication between the devices takes place via a range of electronic contact pins.
The True Zoom's body is made from a plastic material. Inside, images are captured on a 12MP 1/2.3" CMOS sensor with a 1.55 um pixel size. The zoom lens offers an equivalent range of 25-250mm and a F3.5-6.5 aperture. Optical image stabilization is on board as well, and the module can record 1080p Full-HD video.
Currently compatible smartphone models are the Lenovo Moto Z, Moto Z Force and the just-announced Moto Z Play mid-range phone that comes with a 16MP camera, 5.5" 1080p AMOLED display and a Qualcomm Snapdragon 625 octa-core processor. We have had the chance to test the Hasselblad True Zoom on a Moto Z Force for a few days – you can read about our experience with the module in our hands-on review.
The Hasselblad True Zoom will ship globally in September and will cost $299/€299, or $249.99 from Verizon in the US.
|Lenovo's Moto Mod range includes a power pack, a speaker, a projector and now the new Hasselblad True Zoom camera module.|
Hasselblad True Zoom Moto Mod key specifications:
- 12MP 1/2.3" CMOS sensor with
- 25-250mm equivalent 10x zoom lens
- F3.5-6.5 aperture
- ISO 100 to 3200
- 1080p video
- 2 built-in microphones
- Physical two-stage shutter button and zoom lever
- Xenon flash
Aug 31, 2016
May 17, 2017
May 24, 2017
May 24, 2017
Sony is the world's leading mirrorless camera brand but remains third for ILCs overall, it's said in a presentation to investors. A focus on high value cameras and lenses should boost operating income, it says. Read more
It's nicknamed the 'Cycloptic Mustard Monster,' and is a 3D printed medium format camera. Read more
The new NanGuang LED lights are battery powered and come with accessories including filters and diffusers.
Have you been telling yourself, "Hey, I really need one of those 8K displays?" A video about Dell's new 8K monitor shows you what to expect. Is it really that much better?
Tamara Lackey, a Nikon ambassador USA and pro shooter, discusses embracing self-consciousness as a means of connecting with subjects.
There's a new Spiderman movie coming out and the poster been generating a lot of online chatter. Mostly about how it looks like the creation of a fevered teenager that just discovered Photoshop.
An honest defense of the system's merits, with photos as proof.
Copyright disputes are no fun at all. 'Binded' is a new startup that aims to simplify the process of registering - and enforcing - copyright for photographers. Read more
Not everyone wants to pay a premium for a long zoom camera. Thankfully, there are many reasonably priced cameras available, though they won't offer the same image quality as enthusiast models. In this updated roundup we look at big zoom cameras with more consumer-friendly price tags. Read more
Think Tank Photo has updated two of its popular bag lines with improvements to functionality. Read more
We’ve all seen Bob Jackson’s Pulitzer Prize winning photo, but there's another.
The sample footage looks good.
It will automatically pick the best camera settings depending on shooting conditions. It even promises enhanced functionality for your camera, like exposure and focus stacking. It already supports many cameras from Canon, Fuji, Nikon and Sony. Read more
As if $13,950 wasn’t enough to pay for a special edition lens, the Leica Store in San Francisco is offering a prototype of said lens for $24,995. Read more
Make those old photos disappear without deleting them forever.
Firmware updates enable 10 fps shooting with adapted A-mount lenses, and faster startup times and better compatibility for 20 fps shooting when using native lenses on the a9.
Fujifilm has released firmware updates for its camera models X-T2, X-Pro2, GFX 50s, X-T20, X100F and X-T1 and updates to three of its software products.
A 22 year-old Romanian photographer uses his DJI Phantom 4 drone to capture unique perspectives of the city where he now lives.
What's it like to ride the waves with champion surfer Kelly Slater? This VR video from Teton Gravity Research gives you a taste.
When Nikon released the full-frame D3 in 2007, it changed the professional photography industry. In this week's Throwback Thursday, Barney remembers a legend. Read more
The new stuff should have better red hues, improved sensitivity and finer grain - but don't worry - will still shift blues to green, greens to purple and yellows to pink.
Ricoh has introduced a new rugged compact camera with a 16MP CMOS sensor, 28-140mm lens, 2.7" LCD and built-in LED macro lights. Read more
This compact drone can shoot HD video using a 2-axis stabilized 12MP camera. Read more
The new Prynt Pocket can print a photo directly from their iPhone simply by inserting the phone into the printer, then snapping a photo. Each print will cost about 50 cents. Read more
Updates for Adobe Camera Raw and Lightroom CC bring support for the Sony A9 and Panasonic ZS70/TZ90, along with bug fixes.
The Triggertrap remote camera control system is no longer sold due to the company folding, but now users will be able to build their own. Read more
The Magic Format Converter comes with internal optics that expand the image circle of full-frame DSLR lenses for use on the Fuji medium format camera. Read more
The usually Apple-exclusive MacPhun software developer has announced that it will introduce PC versions of two of its most popular applications. Both Aurora HDR and Luminar should be available for the Windows operating system by the autumn of this year. Read more
Sony's newest G Master telephoto zoom, announced alongside the a9, is the first of the company's FE lenses to reach 400mm natively. We had one in California and photographed horses, portraits, and landscapes - check out how it did. Read more
Garmin has entered the 360-camera market with the VIRB, which captures 5.7K video at 30p as well as 15MP stills. Read more