But it's not just the dollar investment and the ability of the company to leverage Tyra Banks' name that will likely bring an infusion of cinemagrams to photo sharing sites everywhere. Banks is showcasing fashion cinemagrams on America's Next Top Model and that's sure to make Flixel's apps and "Living Photos" tagline even more popular than "smizing" (the term Banks coined when admonishing ANTM participants to "smile with your eyes").
It's certainly not the fashion world's first love affair with this type of animated GIF in which typically only a portion of the scene or subject moves. Model Coco Rocha was one of the first to help demonstrate the captivating effect of such subtly shifting images.
Macy's has also recently turned to Flixel's Cinemagraph Pro to create moving images that show off its Marilyn Collection.