Canon Europe has launched the EOS 4000D, a still more cut-down version of the EOS 2000D/T7 announced earlier today. The entry-level model will launch for around £330/€380 body only, which would equate to somewhere around $385 without tax. That's the lowest launch price of any DSLR we can remember.

Canon's four-digit-D series cameras, from the 1000D (Rebel XS) onwards, have always hit aggressive price points in the market by recycling existing components and features—we called the original 1000D a "reheated" 400D/Rebel XTi at the time. But the EOS 4000D takes this to a new level.

The 4000D shares its body and viewfinder with its more expensive sibling (and previous cameras of this series), but relies on a version of the 18MP sensor first introduced nine years ago in the EOS 7D, and the Digic 4+ processor that made its debut in Canon's 2014 model-year compacts. The camera's rear display is a 2.7-inch LCD that we last encountered in 2011's EOS 1100D/Rebel T3.

Finally, some kits of the camera will include the unstabilized 18-55mm F3.5-5.6 III first announced in February of 2011, although we're pretty sure the plastic lens mount is a first for a digital EOS.

That's not to say that Canon has just launched a DSLR from five years ago's parts bin. Although it loses the NFC feature of the 2000D, it does retain Wi-Fi connectivity. This feature, a more modern version of Canon's Auto modes, and its much-loved JPEG engine means the EOS 4000D is likely to be a pretty credible super-budget DSLR.

Still, we've not seen such aggressive corner cutting unit cost optimization since Sony's a3000 (which was seemingly made from upcycled yogurt containers), and can't think of a DSLR that has ever launched at a lower price.

Is there one we've overlooked? And what do you make of the EOS 4000D? Let us know in the comments.


Note: While the Canon EOS 4000D has only been launched in Europe thus far, don't rule out seeing a wall of them at your local BestBuy just as soon as Canon US has worked out which random letters to call it.

Step up to effortless DSLR storytelling with Canon’s new EOS 2000D and EOS 4000D cameras

London, UK, 26th February 2018 – Canon Europe today unveils the launch of the EOS 2000D and EOS 4000D, Canon’s latest entry-level DSLR cameras. With a wide range of practical and easy to use features, these new cameras cater to the storytelling needs of individuals taking their first steps into interchangeable lens photography and those wanting to create superbly detailed DSLR quality pictures and cinematic Full HD movies with ease.

The newest additions to Canon’s entry-level DSLR range, the EOS 2000D and EOS 4000D have been designed for people who seek out new experiences and want to share their adventures seamlessly to social media. The cameras’ powerful combination of APS-C sensor technology, DIGIC 4+ image processor, seamless Wi-Fi connectivity and straightforward in-camera feature guides enable stories to be captured and shared with highly detailed photos and Full HD movies.

With the EOS 2000D featuring a new 24.1 Megapixel APS-C sensor, and the EOS 4000D using an 18 Megapixel APS-C sensor, each camera allows for compelling storytelling with superb control over depth of field for beautifully blurred image backgrounds. Shooting rich, atmospheric photos during night-time adventures is also made possible with both models capable of low light shooting up to ISO 6400, expandable to ISO 12800.

The DIGIC 4+ image processor, used in both models, powers Canon’s Scene Intelligent Auto mode, enabling simple point and shoot photography with superb image results, as it automatically optimises every shot. The fast and responsive DIGIC 4+ image processor enables the Full HD video capabilities in both models, breathing cinematic life into captured memories.

In addition to a rear mounted LCD screen (7.5 cm on the EOS 2000D and 6.8 cm on the EOS 4000D), both cameras feature a centrally mounted optical viewfinder, providing a distinctly authentic photography experience and allowing stories to be told just as they were experienced with the naked eye. Decisive moments in unfolding stories can be captured with responsive and precise nine point auto focus and continuous shooting at 3.0 frames per second.

Both cameras are Wi-Fi enabled for seamless smartphone connectivity via the Canon Camera Connect app (iOS and Android), enabling adventurers to rapidly shoot and share their content on social media whilst on the move. New images can be conveniently backed up to Canon’s cloud storage service, irista, via a Wi-Fi connection, ensuring stories and memories shared are never lost.

These processes are made even easier for the EOS 2000D with the inclusion of Near Field Communication (NFC), which can establish a Wi-Fi connection to a smartphone by simply tapping the device on the camera (available on compatible Android devices).

Both models include simple in-camera feature guides, perfect for those looking to improve their storytelling potential as they upgrade from a smartphone. Both cameras include six image settings outside of basic auto modes and a variety of creative filters, enabling experimentation with manual control and the artistic freedom to tell dynamic and vibrant stories. Those embarking on their first DSLR adventure will also benefit from the Canon Photo Companion app, which provides the necessary tips on getting the best out of the cameras.

The EOS 2000D and EOS 4000D’s excellent battery life delivers approximately 500 pictures, or one hour 30 minutes and one hour 15 minutes of HD video respectively, allowing for peace of mind during extended outdoor adventures and the freedom to explore.

Both DSLR models are compatible with over 80 Canon EF and EF-S lenses and range of accessories, giving beginners the greatest choice of systems as they grow and develop their photography skills. The new cameras will be sold as a body only option or with a selection of lens kit options, including an 18-55mm f/3.5-5.6 IS II lens.

Canon’s latest entry-level DSLR cameras offer a fantastic gateway to the joys of interchangeable lens photography. The Canon EOS 2000D and Canon EOS 4000D provide an easy and reliable shooting experience that enable users to capture detailed images and sharp Full HD video. As people step-up from their smartphone and expand their creativity, Canon’s new DSLR cameras will intuitively capture superbly detailed professional-looking images, time after time.

The Canon EOS 2000D is available to pre-order from Canon’s online store from 26th February 2018.

For more information, please visit: Canon EOS 2000D and Canon EOS 4000D