If you are tired of having all of your text messages hand written by your butler on gold leaf paper and delivered via carrier falcon, Vertu’s new smartphone can help bring your outrageously wealthy eccentricities into the 21st century.
The new Vertu Ti phone costs only $10,000 and offers a 3.7-inch sapphire crystal display, 8-megapixel rear camera and 64GB of internal memory in a titanium, ceramic and leather package.
Your new status symbol comes complete with a leather case, wall charger, car charger, data cables, stereo headset and an authenticity card so you can be sure that you indeed just spent ten grand on a mobile phone.
In all seriousness, the Vertu Ti is an interesting evaluation of what mobile platform should be deemed “luxury.” Despite its selling point that every aspect of the phone is super fancy, Vertu chose the year-old Android 4.0 operating system over the newer Windows Phone 8 platform.
In an interview with the BBC, Vertu Chief Executive Perry Oosting touched on his team’s choice of operating system:
"You need to be part of an ecosystem," he said.
"Your device will have to integrate with other devices. I think the Windows phone will have success but it is still a relatively small market share. At the moment it doesn't have the global reach of Android -- which is about 60% of the market."
Head of design Hutch Hutchison said that Vertu was not interested in being a tech pioneer.
"Vertu will never be at the bleeding edge of technology," he said. "It has to be about relevant technology and craftsmanship -- it's not a disposable product."
In keeping with this modus operandi, the Vertu Ti is also not 4G enabled.
Feb 9, 2016
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