After previously mostly concentrating on still imagery Apple's latest iPhone commercial showcases the iPhone's video mode by combining several clips that were shot by iPhone owners. There are nature scenes, including beaches, mountains, animals, insects, and ice floes, but also some scenes that feature human subjects.

The soundtrack draws a thematic link by using a recording of astronomer Carl Sagan reading an excerpt from Pale Blue Dot, warning about the fragility of human existence and the importance of protecting the Earth.

While the footage looks impressive it's important to mention that a footnote at the end of the video says that "additional equipment and software" were used in some or all of the featured videos.