The sad news is now official. PDN has managed to confirm a report initially published by DIY Photography, claiming that UK-based lighting company Bowens had entered liquidation and was going out of business.

The 94-year-old company was scooped up by investment company Aurelius Group last year along with photography retailer Calumet. But while Aurelius commitment to Calumet continues, the company has decided that Bowens will not be able to overcome the challenges the lighting market faces.

In a statement, Calumet told PDN the decision was due to, "the far-reaching changes affecting its market, including new, considerably less expensive products by Chinese manufacturers, product innovations by competitors, and the changed buying behavior of professional photographers, who are now only willing to invest in new equipment if the investment guarantees additional income.”

According to Aurelius' CEO, Calumet will continue to service Bowens products in Europe, and the company is "working on" figuring out service for Bowens products globally. No word yet what this will look like, but in the US, Bowens products were distributed by Manfrotto.

Official Statement from Calumet:

BOWENS INTERNATIONAL LTD. DISCONTINUES OPERATIONS

Sales partner Calumet Photographic will continue to provide service to Bowens customers

Hamburg, July 2017 - Bowens International Ltd., an English manufacturer of studio flash units, will discontinue its operations. This decision is the result of the far-reaching changes affecting its market, including new, considerably less expensive products by Chinese manufacturers, product innovations by competitors, and the changed buying behavior of professional photographers, who are now only willing to invest in new equipment if the investment guarantees additional income.

Bowens was acquired as a peripheral activity together with the Calumet Group by AURELIUS Group in the summer of 2016 with the goal of developing the Calumet Group into the leading photographic multichannel retailer in Europe. AURELIUS took the next step in this direction when it acquired the British specialist retailer Wex Photographic in March 2017.

Following this acquisition, the future strategic focus will be placed on strengthening and expanding the retail business in Europe. Due to the difficult market environment described above, therefore, the operations of Bowens will be discontinued.

As one of Bowens’ sales partners, Calumet Photographic will continue to provide good service to the users of Bowens products. At the same time, Calumet is holding talks with other lighting equipment manufacturers in order to quickly close the gap in the sales program.