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Kickstarter: BAD Wrap is a flexible, padded waterproof wrap for your camera gear

BAD Equipment, founded this year in Boulder, CO, has taken to Kickstarter to launch its first product, BAD Wrap. The BAD Wrap is a posable cover that provides flexible, form-fitting protection for your fragile equipment, including camera gear.

BAD Wrap has been designed by a team of experienced photographers, designers and engineers. BAD Equipment aims to design for the photography and technology spaces. In the case of the Wrap, Calvin Bond, spokesperson for BAD Equipment, said, 'As photographers and tech-obsessed travelers, we saw a need for a multi-functional travel case that can be customized to whatever needs protection. The ability to instantly wrap your valuables – no matter the unique shape – offers a versatility unmatched in the industry. While there are thousands of cases for cameras, lenses and tablets on the market – there's nothing like the BAD Wrap.'

The BAD Wrap is built from padded, waterproof materials and includes an internal freeze frame, which allows users to mold the shape of the BAD Wrap to fit their equipment. The wrap can hold contents in place without fasteners or straps, offering quick, easy-to-use and custom-fitted protection.

The BAD Wrap is waterproof

Coming in three sizes, small, medium and large, BAD Wrap is compatible with a wide range of cameras and lenses. The small size is said to work for small camera lenses, action cameras, hard drives and more. The medium size works for tablets, camera bodies, compact drones, headphones and other similarly-sized items. Finally, a large BAD Wrap works for laptops, tripods and full camera rigs.

The BAD Wrap comes in three sizes, ranging from $25 to $65, although Kickstarter backers can save up to 40% off the planned retail prices.

As of now, BAD Wrap still has a ways to go to hit its funding goal. The small BAD Wrap is available for as little as $18 ($25 MSRP). The medium size Wrap starts at $28 ($40 MSRP). Finally, the large size is available for $48 ($65 MSRP). All three sizes are expected to ship to backers this December.

To learn more about BAD Wrap and see each backer option, head to Kickstarter.


Note/disclaimer: Remember to do your research with any crowdfunding project before backing it. Pledges to crowdfunding campaigns are not pre-orders. DPReview does not have a relationship with this, or any such campaign, and we publicize only projects that appear legitimate, and which we consider will be of genuine interest to our readers. You can read more about the safeguards Kickstarter has in place on its ‘Trust & Safety’ page.

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Kubicide

Overpriced, and there's already many solutions out there. (I prefer the Nikon wraps actually.)

3 months ago
Adam Palmer

At least you won't have to worry about this one never shipping. They have some very modest goals here. It's like wrapping a towel around your lens and sticking a rubber band around it.

3 months ago
fmian
fmian

How many bends of that wire frame will it take before it breaks and the product no longer holds shape? Is the internal wire frame replaceable by the user, or does the whole thing end up in the trash after the wire breaks.. and if it does break will it start poking out the cloth to cut the user?

3 months ago
uniball

Kickstarter? No.

3 months ago
andy1331

Very similar to Easy Wrapper I think.

3 months ago
therislight

Got something very similar as a gift on some booth at the 2018 Photokina/Cologne. So why is this "new"...?

3 months ago
gonzalu
gonzalu

I bet most of the haters and complainers here spend much more on terrible coffee every month. LOL

3 months ago
Richard B99

The article says the BAD Wrap is waterproof. It may well be but it won't waterproof your gear inside it. Rain will still get to your kit through the folds! But though your camera is now wet and sitting in a pool of water channeled by the wrap itself, don't worry, you can just shake the water off the wrap material.

No thanks. I already have (cheap) soft wraps that do a fine job.

3 months ago
amd

Same thought here.
I haven't tested the design, so can't comment on how much more awesome it might be, but I already have some very nice padded wraps I bought from Amazon, without having to go through a kickstarter campaign first!
I wish them all the best, especially considering they are a startup. If their execution matches their marketing, they may survive...

3 months ago
stevo23

Good for carrying hot lasagna?

3 months ago
Ergo607
Ergo607

A solution looking for a problem...

3 months ago
Skromny Tomasz
Skromny Tomasz

Half of kickstarter campaigns are exactly that, and the other half is a scam, among other great inventions like magic stones to absorb the evil energy from your TV

3 months ago
Ergo607
Ergo607

Well, I guess that is the reason I never pledged on anything on kickstarter...

3 months ago
skanter
skanter

I use a rain cover that lets me take photos!

3 months ago
BigBen08

Could use as a diaper, when in a pinch.

3 months ago
scokill
scokill

Kickstarter to order a container load from China and roll the dice?

3 months ago
Malling

So a TENBA copy

If I want to protect my gear from water I toss it in a dry sack/bag it will be 10x more secure then this thing, this was what I did in my island hopping in southeast asia, where I had to walk in the water to get in/out of the boat, sometimes at chest hight.

3 months ago*
3 months ago
Jefftan

what's wrong with garbage bag?

3 months ago
gonzalu
gonzalu

ROTFL

3 months ago
2Oceans

It’s a miracle. It’s a miracle!!

3 months ago
Ansel Spear
Ansel Spear

According to the promo, it seems as though I can use this wrap only in my favourite backpack. My 'favourite' backpack doesn't need additional padding. It's my least favourite backpack that needs the padding. I do wish marketing writers wouldn't pepper their scripts with unwanted emotive adjectives. It's patronising beyond words.

3 months ago
stevevelvia50

I have an OMD EM1III and several pro lenses; haha, water proof wrap?

3 months ago*
Noah Yap

Yeah, you Olympus shooters don't even need it lol

3 months ago
MagicCH

Nothing new here. Many wraps have been available for years, the Tenba ones are excellent. Wraps are designed to protect gear stored in a bag and cannot see the point of even trying to make them heavily weather resistent, no point as the wraps not used to carry the gear. Expensive and offer nothing over what is already on the market. Nothing innovative to set these above others. Tenba or Fuji wraps do the job and have also used others for lenses to stop movement in camera bags.

3 months ago
NatuRaOx2

The waterproofing is just a silicone spray to the outside of the wrap anyway. Water can still ingress through the folds . The exterior of the cloth waterproofing will have to be maintained or it will quit working. Like reapplied every so often.

3 months ago
MagicCH

Nothing to stop such sprays being used with the other wraps. The normal use of such wraps is to protect and stop bumping in a bag which itself may be water resistant, so as mentioned nothing innovative or really new with these, and the Tenba 20inch for example is only $20. My point is these new ones do not add anything to the party that is not already on the market for years. If some wish to buy them fine, but common senses needed as with a lot of some accessory ideas in recent times for photographers.

3 months ago
JJack
JJack

The idea seems ... well ... interesting - if somewhat pricey. Though I prefer a good padded, waterproof rucksack myself for all my photo/computer/drone/whatever equipment. Way easier to carry it around that way. But that's just me...

Anyway, what I really can't get my head around is: what on Earth were they THINKING when they adopted the name "BAD Equipment" for the company?

I mean WHY? Who in the right mind would want to buy bad equipment?

Do they really believe the world (as such as well as the world of advertising) had become so far perverted that BAD actually became GOOD or what?

And even more important: Has it (become such)?

3 months ago
Impulses

It worked for Schiit with personal audio equipment, it's a pretty silly gag tho so maybe their stuff succeeded in spite of it, but the guy that heads it did work in PR for years. I think what works with a broader market is sometimes the polar opposite of what works with enthusiasts tbh.

3 months ago*
joerogane
joerogane

They are using the idea that many have that anything with "smart" in the name is really the opposite. Like the horrible mail system Smart Post.

3 months ago
Impulses

Omg, don't get me started on ShortBus Post... Massdrop seems to send almost everything via FedEx/USPS Smart Post to my location, and every single package tends to spend 2-3 weeks (sometimes more) in GA during the transition from FedEx to USPS...

And that's before the pandemic, can't imagine how horrible it's gotta be right now. I've seen like 2 or 3 other hybrid carrier / intermediary systems (guess it lowers costs sending to Puerto Rico, Amazon seems to have their own), but Smart Post is easily the most horrible, no contest.

3 months ago*
Welsh

I’m gonna start a Kickstarter campaign for lenses badged with the name ‘Blurry’…

3 months ago
Jan and his Camera

Why would I fund something on Kickstarter that I can buy right now on Amazon for less?
And why does DPReview report about this?

3 months ago
marc petzold
marc petzold

DPR earns a profit for posting xyz company as News, hence -ad hereby. After all, it's not a Fansite running by some altruistic photography fans, bills must being paid, server costs, content does cost, the DPR staff must being paid, and so on....after all, DPR is a .com commercial site, and owned by Amazon since some years.

Good Light.

3 months ago
Mdayonline

Oddly enough the link to the kickstarter is not a referral link.

3 months ago
Yxa
Yxa

I would not trust that solution, too many ways for the water to enter

3 months ago
Matt Random

Exactly! Water will always find a way. And assuming that both sides of this are water proof it means that your equipment is going to sit in any water that enters as opposed to the water being soaked up by the wrap.

3 months ago
NatuRaOx2

Just a waterproof spray on the exterior of the cloth. It’ll wear off if not maintained. Like a shoe or tent waterproofing. Then water can come through the folds of course.
Costs too much but I can see a purpose of putting your gear in a rubber waterproof tote bag or something like that

3 months ago
Daniel from Bavaria

I am still using the one I got 2012 with my Fuji X pro 1. Meanwhile for Leica when e.g. just need to throw it my backpack.
I love Kickstarter campaigns, as they sometime, nowadays more seldom, bring cool ideas to reality. In this case, it probably is a nice product, but for sure no innovation.

3 months ago*
YuryVilin

Kickstarter? Hmm...

3 months ago
forest dream

Some of them are 'scam' kickstart.

3 months ago*
aut0maticdan
aut0maticdan

These things have been around for quite a while. I've used similar items for the last 10 years or more. Looks cool and the price isn't bad. They come in handy, especially for loose lenses or cameras in a bag. TBD whether or not that internal mesh is better than velcro.

3 months ago
zakk9
zakk9

Lots of innovative comments from positive dpr readers as usual. "5 cent plastic bag does a better job". Yeah, of course. Can replace your camera bag too, and why not your suitcase? Just buy more of them. People in third world slums use plastic bags for everything. They must be way ahead of their time. Plastic bags are easy to get rid of too. Just throw them into the sea when you're finished with them. I've heard that fish love them.

The BAD Wrap? I can see a few uses, particularly during busy shoots at location. Or maybe I should just buy a stack of plastic bags...

3 months ago
forest dream

Fish also love camera/tripod/flash/wrap...😛

3 months ago*
zakk9
zakk9

The difference is that most people tend not to throw their cameras or tripods into the sea after a few time's use. I still have and use the bags and tripods that I bought 15-20 years ago. If I pay real mony for something, I tend to keep it and take care of it. A $0.05 plastic bag, not so much. YMMV of course.

3 months ago
forest dream

For environment friendly, will try reuse same $0.5 plastic bag as much as possible.

Some more thing: avoid purchase Apple product which has lowest iFixit repairability score.

https://m.dpreview.com/news/3718281647/ifixit-gives-the-new-24-m1-imac-a-repairability-score-of-just-2-10

3 months ago*
Impulses

I bought some odd sized Ziploc-like plastic bags to throw my mini / tabletop tripod into after using it so it wouldn't track as much dust and crap into the front pocket of my camera bag, and I'm still on like the third one (of a rather large sized pack of them, but they were the perfect size for the tripod / pocket so no regrets). /shrug

I do use Domke wraps with my smallest waist pack, because it has no dividers, and at home when storing gear in plastic bins, mostly for the bodies... I use Optech or Tenba neoprene pouches for the lenses to keep them snug inside the bin, along with some Eva Dry re-usable desicant boxes.

3 months ago
Djehuty

Or don't throw your plastic bags? Maybe they should sell you ziplock bags for 65 so you won't.

3 months ago
landscaper1
landscaper1

This is one of those products that make me go, "Hmmm? Nah, I'll wait and see whether it catches on with enough photographers that photo shops wouldn't be caught dead without having some in stock."

3 months ago*
Photoman
Photoman

When I see the word "BAD" in a kickstarter...I run away!

3 months ago
latinware
latinware

A long time ago LowePro invented the same solution and included it with one of their bags made of recycled material.

3 months ago
nk4002r

LowePro Terraclime 100 is the bag that included this wrap - my favorite bag, unfortunately never got the wrap with my 2nd hand bag.

3 months ago
latinware
latinware

I still have the Terraclime bag, I use it almost every day. Thanks for your comment. Stay safe.

2 months ago
curiousmike1300
curiousmike1300

"Tenba Camera Wrap" on the 'zon....

3 months ago
Peter Del

Hilarious. I've been using a home made, double thickness, waterproof camera cover for over forty years. It crumples up to fit the pocket or hand bag
https://www.dpreview.com/galleries/8804053911/photos/4185593/p1000173-copy

3 months ago
Ed_C

I've been using Domke's velcro wraps for lenses, drones and all kinds of stuff for several years. They too wrap to fit whatever you are putting in them. They aren't waterproof but they are less expensive, have been around for years and have never had any complaint using them. This seems like overkill.

3 months ago
Old Cameras

This actually looks like a great idea. I’ve never funded a Kickstarter but I might go for this one. I’ve imagined a product just like this so I can quickly gain access to something fragile and then repack it quickly without fiddling with zippers, etc.
- To the BAD Wrap people: what is the metal used for the freeze frame? Say it’s not just pure copper, tell me it’s an alloy with a high cycle life so the wires don’t break the 10th time I wrap something. You need to wrap and unwrap something, tightly, 1000 times and have some life left in it.
- Also, make them in multiple colors so I can tell things apart at a glance. If I have 5 lenses all wrapped black I’m going to curse if I can’t tell them apart. You need 10 color options.
- Put some Velcro tabs on the corners so it sticks when closed and doesn’t flop open.
- Offer an Extra Large size for gangsters and informants who meet with an untimely end....

3 months ago
Impulses

If you're adding Velcro at the end for a more secure closure, what's the advantage of the stiff frame throughout? Honest question, at that point it's not very different from other common wraps other than the fact that it'll retain some form, that could be useful I guess (specially if used as makeshift cases you access inside a bag)... Also makes it more bulky tho.

I do hope they tested it thoroughly, one of those metal spines breaking prematurely and poking thru the fabric would be a nightmare-ish worst case scenario. I would've liked the video to go into that, I've backed at least one plastic/flexible item on Kickstarter where they had a whole spiel about how long that part was designed to last (a phone stand ironically, one of the use cases for "posing" this wrap).

3 months ago
amazejlc

I've had a few velcro closure wraps, but my biggest issue with them is that they wear out pretty fast and the velcro tends to unstick and get stuck to other things in my bag. My softshell jacket has some pilling on it from a velcro wrap because it got stuck and it sucks. I can totally see why this makes more sense. It's like super robust padded aluminum foil in concept. I backed it lol, my first time.

3 months ago
Impulses

FWIW, I've found the Domke wraps with the more simple looking straight strip of Velcro on the corner to be more reliable than the thicker Domke wraps with the fancier looking triangle shaped corner of Velcro. The latter ends up with less surface area grabbing unto the wrap, and since they're thicker and more padded to begin with they seem to come undone easier... Tenba's might offer more protection but I just use them for keeping stuff from banging unto each other and getting scratched.

3 months ago
Samuel Lucifer

I think the name of the product actually is pretty much telling for what you get at $65,-
'Bad wrap'

This product I don't get.
A plastic bag at $0.05 cents works as good against water and most likely even better.

It is easy to make your own if you want one.
But most and for all it doesn't offer much protection at all.

Also the wrap may be water resistent, but the items in it are most certainly not protected from water damage. The water will still leak and sip through to the inside.

It may prevent a little scratch on a product, but certainly will not give you any protection if the wrapped item falls from lets say 3 to 4 feet.

3 months ago*
Old Cameras

A plastic bag will keep out water but offers no padding. Also, opening and closing a plastic bag can be a time wasting annoyance. While this wrap might be made of waterproof material, it has no waterproof closure and offers little protection from moisture. On the other hand it will breathe. A plastic bag is a little hot house for condensing moisture.

3 months ago
m_black
m_black

@old cameras.... with the money you save buying an XL zip lock bag, you can spend another $64 on disposable silica packets to absorb the moisture inside the zip lock bags.

3 months ago
J A C S
J A C S

What if you live in SF...

3 months ago
m_black
m_black

Are zip locks more expensive in SF?

3 months ago
J A C S
J A C S

Are they even legal? I was talking about grocery store plastic bags...

3 months ago
Djehuty

A ziplock bag is cheaper, I mean with 65 bucks I can buy a bunch of them, I can even waterproof my gopro.

3 months ago*
Samuel Lucifer

Isn't your GoPro already waterproof?

3 months ago
StefanD

If I want my equipment protected against water, I put it in a plastic bag. They go for about 1€ for a roll of 50 at the local supermarket.
Edit: oh, wait. The wrap is waterproof, not the protection it offers. So if the wrap get's wet, it will survive, but my gear will not?

3 months ago*
Gesture

What is "posable."

3 months ago
Jeff Greenberg
Jeff Greenberg

=====
didn't know Clark Gable's
great grandson was a huckster...

3 months ago
Impulses

Hmm, I've got nothing against innovative crowdfunded campaigns, but I don't see how the stiff internal frame is less fussy or more durable than a couple velcro strips in the corners... I guess it depends on what you're trying to wrap tho.

For lenses the stiffness of these would get in the way, for me at least. I like wrapping two small lenses burrito-style (end to end, often with a double sided rear cap) to throw in the bottom of my smallest waist bag... Just pulling on the velcro'd corner makes for easy access from either side while leaving the burrito wrap still in the bag, makes lens swapping easy in a bag sans dividers.

I can see the internal frame being an advantage with more irregular shaped stuff, maybe... Imma stick with Domke/Tenba wraps.

3 months ago*
grafli
grafli

the inside is a flexible Metal? well, after 20-50 times folding tightly it would break...

3 months ago