Xiaomi asks users which camera manufacturer it should collaborate with

Hasselblad has never produced any good smartphone cameras.. Why would people vote for Hasselblad? Weird.

There is no point.

The fact that Hassleblad was leading / winning by a wide margin shows that people only care about branding. People keep getting baited by marketing terms.

Each of these brands/company could help to improve the lens/AF/sensor/processing of the smartphones in some way or the other.
On the other ways the best smartphone companies could improve our actual cameras especially on the processing/computational/AI side!

A real collaboration, both way, would be incredibly beneficial to each party and us as consumers whichever is the camera maker chosen!

I would say Fuji, and from the list Canon.
That being said, I do not know much about Hasselblad.

Xiaomi - Don't. Nearly all of these collaborations are just brand licensing BS that has no real benefit.

You're in the mobile industry, keep in mind that the two most highly regarded mobile camera subsystems come not from well known camera manufacturers, but from mobile technology specialists (Google and Apple).

Traditional camera vendors don't know jack about mobile photography. Look at how poorly Sony phone cameras perform because if their collaboration with Sony Imaging. They customized the camera stack so heavily that by the time any product got released, they got left behind by advancements in the core of the Android camera system. (Sony phones were some of the last devices to get Camera2 API support because their imaging stack was such a customized hackjob, to the point where the tech lead for their AOSP projects had to rewrite the entire stack using Qualcomm's reference implementation as a base to have it work well with any recent Android version.)

Well honestly why aren't more camera manufacturers reaching out to the mobile market to out contribute or put their camera, sensor, and lens know how into a hybrid of mobile like device? I think these makers are missing the potential here. It still bugs me how many of today's cameras have such a hard time connecting with your smartphone or tablet just for some editing on the go or to easily and quickly share either on social media, family or client.

Οh..! An auction ...via audience..!
Xiiaomi is selling logo placement to the higher beater.

This is such a bs bingo - I got a Huawei P30 "Pro". The color science is so ridiculous in this phone, also all that build-in KI stuff. I really don't know why Leica wastes its name for such a bad photo device. So why should any serious camera manufacturer burn its name in such a collaboration.

Hasselblad is DJI, no?

Nikon would have been best or Fuji and why not Pentax or Olympus. Yet those are Japanese companies, so.........

Yet this feels like the ultimate demise of a photography brand.

Sometimes bombastic brand name like Leica on the rear camera of smartphone doesn't mean anything useful. It's like Huawei Mate 30 with awful optical performance. Or Nokia 808 [2012] powered by Carl Zeiss crushing easily Xiaomi Mi Note 10 [2019] in terms of effective resolution and optical crispness.

I'll be sitting on the edge of my seat waiting to see if hassleblad can resist the money.

Best idea: because of there must be at least 3 different focal distance lenses, lets get the best from different manufacturers, based of their reputation for different focal distances:
Standard fix lens - by Leica
Wide angle lens - by Zeiss
Telephoto lens - by Hasselblad.
That will be interesting game for others too.

Fujifilm? Film simulation on smartphone would be nice to have.

they should base strategic business decisions based on social media survey.

dont be like olympus that base their strategic business based on echo chamber of the same management.

Go for optics branding: Bausch & Lomb or Rodenstock, a Grandagon phone lens...hahaha.

If they are looking to make a big splash going beyond marketing or a logo they should try to be the first to break free from the “film box” finally expanding to Full Image Circle in Smartphones cameras.
This is harder and costlier to do with larger dedicated cameras but easier cheaper in smartphones

That would be as significant or revolutionary as to what multicameras have done.

What does full image circle do for photo and video?
1. Efficient lossless Aspect Ratio crops. More pixels same lens size.
2. Post-crop flexibility.
3. Better ergonomics, the Frame adjust to user handling not the other way around.
4. Faster captures since most of the time consumed while taking the shot is not autofocus but framing/composing.
5. Full Electronic Roll correction for still and Video. Phone gimbals can become smaller since only would need 2 axis correction rather than 3.
6. Shoot horizontal video even when the phone is handled vertically.
7. Bigger overlap area for fusing two cameras, etc, etc, etc

Kodak.

DJI owns Hasselblad, and Xiaomi competes with them on drones so it’s not going to happen. The only prestige brand available is Contax.

China is advanced when it comes to listening to their customers.

Sigma Foveon sensor and optics.

Hasselblad makes perfect sense, with the current owner and all.

Honestly - with Optron. The lenses they made for NX system were excellent.

Not even considering Pentax is just rubbing the salt deeper in the wound.

How about this instead... “Here at Nikon (Sony, Canon, _____) we’d like your input in helping us decide which smartphone manufacturer we should collaborate with for our next model. We are [finally] ready to enter the field of computational photography, so will be seeking their help and engineering expertise in developing engines for our next year’s models of cameras. Please vote!”

Lensbaby, because no one cares anyways.

Better would by something more commercial, like Swarovski (jewels, binoculars, optics).

Definitely a social media stunt that is asking the wrong question.

On this mobile device, there is nothing interchangeable where a brand decision would matter. Just choose the one that has the best measurable quality at the price we want to pay. It would be better to ask people what quality measurements they prefer more (dynamic range, resolution, sharpness, color, price, etc) and then just choose the brand based on their ability to deliver on those priorities.

Blah, blah, blah, Hasselblah, blah.

I'd vote for Asia Optical/JK Imaging...aka Kodak.

A nice way to push marketing further.
Phone users will definitely think they can take « Like real » dslr/hybrid photos this time

Not sure if Zeiss and Leica 'collaborations' with Nokia and Huawei respectively had any positive impact on the former companies economics, but pretty sure the normal person's knowledge of Zeiss or Leica is close to to zero.

Alpa or Linhof.

Looking for the first folding bed field phone camera with 6x9 sensor...

Polaroid or Kodak, cheaper than Canon, Nikon and Sony with the same effect.

You mean which dying camera company it should pay for a cheap branding scam?