Chinese manufacturer Huawei has today launched the latest generation of its camera-centric high-end P-series. The P40, P40 Pro and P40 Pro+ share the Kirin 990 5G chipset and the large 1/1.28-inch image sensor in the main camera but otherwise differ slightly in a range of areas.

The Huawei P40 Pro+

Large main camera sensor

Like for previous Huawei high-end phones, the camera assembly of the P40 series has been developed in cooperation with German camera makers Leica. The P40 offers a triple-camera setup with ultra-wide and conventional 3x tele cameras.

The P40 Pro camera cluster

The P40 Pro features the same main camera with 50MP Quad-Bayer sensor, OIS and fast F1.9 aperture lens, but adds a more powerful ultra-wide with a 1/1.54" 40MP sensor and a periscope style tele-camera that offers 5x optical magnification and, in combination with super-resolution algorithms, a maximum zoom factor of 50. A time-of-flight (ToF) sensor for depth-sensing in bokeh mode and improved autofocus performance is on board as well.

10x optical zoom on the P40 Pro+

The P40 Pro+ tops the Pro version by replacing the 5x tele with not one but two tele lenses: similar to the Xiaomi Mi 10 Pro a 3x conventional tele is used for closer distances. If you want to zoom in further a 10x optical periscope-style variant that supports up to 100x digital zoom takes over. The 10x lens reflects light five times to achieve its long focal length. AI algorithms use data from the ultra-wide camera and zoom lenses to optimize still image and video stabilization.

The main camera sensor in all three models is Huawei's largest smartphone image sensor to date and uses pixel binning for increased dynamic range and low light performance. The new Octa PD AutoFocus offers focus capability on all pixels and the HUAWEI XD Fusion Engine is combining image data form all sensors to smoothen zoom operation and achieve optimized image quality at intermediate zoom settings.

Color temperature sensor

In addition the camera features a new multi-spectrum color temperature sensor and AI-powered white balance algorithms which, according to Huawei, improve color accuracy by 45 percent. AI methods are also deployed to optimize portrait skin tones and textures.

New camera software features include a function that chooses the frames from a Moving Picture and AI Remove Passersby and AI Remove Reflection which can eliminate unwanted subjects and glare in your images respectively.

Ultra-wide video with real-time bokeh

Bu default the P40 Pro and P40 Pro+ use their ultra-wide cameras for video shooting. The 18mm focal length should be ideal for cinematic shots and the large 1/1.54-inch sensor offers a 3:2 aspect ratio. Fusion Technology supports 16-in-1 pixel binning in video mode which enables shooting at up to ISO51200 with a wide dynamic range and 7680fps ultra slow-motion video capture.

Video mode also supports real-time bokeh effects and zooming using the tele camera. In addition, the camera is capable of producing 4K timelapses and directional audio zoom lets you focus the microphones on a specific subject in a scene.

Plenty of power and apps from Huawei's AppGallery

All new models are powered by Huawei's latest top-end chipset Kirin 990 5G which features 5G band support and 160MHz Wi-Fi 6 Plus technology with 2,400Mbps peak theoretical transmission speed. The Pro+ also comes with 40W wireless charging.

Like last year's Mate 30 series, the P40 models do not come with Google apps, such as Gmail, Maps or the Play Store. Instead, apps can be downloaded from Huawei's own AppGallery. The company says the gallery is working with global developers to expand the app selection on offer but for now, many users will see the lack of Google app as a major drawback.

Premium design and 90Hz OLED display

All the high-end tech is wrapped up in glass-covered bodies on the P40 and P40 Pro. The Pro+ comes with a nano-tech ceramic back panel for an even more premium look and feel. The Pro and Pro+ models also come with a curved edge 90Hz FullHD+ OLED display that features extremely thin bezels and an in-screen fingerprint reader.

P40 colors

Pricing and availability:

Owning a P40 series model won't come at a bargain price. The basic P40 with 6GM RAM and 128GB of built-in memory will set you back 799 Euros (approximately $880). The P40 Pro with 8GB of RAM and 256GB built-in storage is 999 Euros (approximately $1100) and the top-end P40 Pro+ with 8GB/256GB is a hefty 1399 Euros (approximately $1540). Bigger-storage variants are available for each model but Huawei has not released pricing information for those yet. Currently, no further information on geographical availability has been provided either.

Press Release:

HUAWEI P40 Series Marks the Age of Visionary Photography

Housing Huawei’s largest CMOS sensor yet, the HUAWEI P40 Series delivers all-day Super Definition photography with powerful cameras, high performance 5G and cutting-edge design

26 March 2020 – Huawei Consumer Business Group (BG) today announced the HUAWEI P40 Pro+, HUAWEI P40 Pro and HUAWEI P40, the new HUAWEI P40 Series flagship smartphones featuring cutting-edge designs with ground-breaking camera innovations that radically expand mobile photography and video capture possibilities.

The HUAWEI P40 Series continues the series’ heritage of imaging excellence. The large 1/1.28-inch sensor has a binned pixel size measuring 2.44μm to massively boost light intake for enhanced low-light performance, while a new periscope design realises 10x true optical zoom. The HUAWEI P40 Series is powered by Kirin 990 5G and supports high-speed 5G and Wi-Fi 6 Plus. The advanced hardware is embedded in a beautiful and compact enclosure featuring the HUAWEI Quad-curve Overflow Display that delivers outstanding fluidity and responsiveness.

Richard Yu, CEO of Huawei Consumer BG, “The HUAWEI P Series has always been about innovative aesthetics and making premium imaging hardware accessible, representing the very best of industrial design and technology. With an outstanding sensor, camera systems that we co-engineered with Leica, powerful chipset and HUAWEI XD Fusion Engine, the HUAWEI P40 Series exemplifies our focus and offers an all-day Super Definition experience to help consumers realise their creative vision.”

Unprecedented design

The HUAWEI P40 Pro and HUAWEI P40 Pro+ are equipped with the HUAWEI Quad-curve Overflow Display. Inspired by the art of motion, the display takes on a curved edge on all four sides, creating a shape that is reminiscent of water on the cusp of overflowing from the rim of a filled cup. The super narrow bezels and streamlined round corners ensure an ergonomic hold and a near borderless look, while an enhanced in-screen fingerprint reader offers 30 percent faster biometric authentication.

Available in three glossy glass finishes – Ice White, Deep Sea Blue and Black – and two innovative refractive matte glass finishes – Blush Gold and Silver Frost, the HUAWEI P40 Pro and HUAWEI P40 exude classical elegance from every angle. HUAWEI P40 Pro+ features an exquisite nano-tech ceramic back panel that is kilned and polished to ensure it stands the test of time with incredible durability and timeless style. This unique design comes in two iconic colours: Ceramic White and Ceramic Black.

All-day Super Definition photography

Embedded in the HUAWEI P40 Series is the advanced Ultra Vision Leica camera system, available in triple-camera, quad-camera and penta-camera configurations. The HUAWEI P40 delivers outstanding photographic results with ultra wide-angle, wide-angle and telephoto lenses. The HUAWEI P40 Pro features an evolution of the Leica Quad Camera with a more powerful Ultra Wide Cine Camera and ToF Camera alongside 50x SuperSensing Zoom. The HUAWEI P40 Pro+ lets consumers see the unprecedented with the SuperZoom Array, which supports 10x true optical zoom and 100x maximum digital zoom.

The HUAWEI Ultra Vision Sensor included in the full HUAWEI P40 Series is Huawei’s largest CMOS sensor to date. Measuring 1/1.28 inches diagonally, it supports pixel binning to achieve a pixel size of 2.44μm and Full Pixel Octa PD AutoFocus for high-speed focus at any time of day, while the HUAWEI XD Fusion Engine integrates and processes data from multiple cameras to generate a comprehensive improvement in picture quality.

HUAWEI P40 Pro brings faraway subjects up close with 5x optical zoom, 10x hybrid zoom and 50x maximum digital zoom. For the first time ever, the 5x Optical Telephoto Camera in the HUAWEI P40 Pro includes a RYYB colour filter array to boost light intake and improve quality of zoomed shots. HUAWEI P40 Pro+ has a 100x SuperZoom Array with a new periscope design that reflects light five times, extending the light path by 178 percent to support 10x true optical zoom. The optically stabilised Ultra Vision Wide Camera and SuperZoom Array work in tandem with AI to realise Triple OIS+AIS for vastly improved photo and video stabilisation.

Skin tone and texture are faithfully reproduced by a new Multi-spectrum Colour Temperature Sensor and AI AWB algorithm that boost colour accuracy by 45 percent. Deep learning algorithms provide real-time portrait optimisations that enhance lighting and detail. HUAWEI P40 Pro and HUAWEI P40 Pro+ have a 32MP AF Camera and IR Depth Camera that support autofocus and Bokeh reproduction to deliver the same outstanding portrait effects that are signature to Huawei devices, as well as IR Face Unlock for device unlock even in low light conditions. HUAWEI P40 Series also introduces HUAWEI Golden Snap, which includes AI Best Moment, a new smart photography feature that chooses the best frames from a Moving Picture. AI Remove Passersby and AI Remove Reflection can do away with unwanted subjects and glare from the frame, allowing users to easily enhance their images after the fact.

A powerful pocket-sized video camera

The 40MP Ultra Wide Cine Camera in HUAWEI P40 Pro and HUAWEI P40 Pro+ has a focal length that is equivalent to 18mm and a 1/1.54-inch sensor supporting the 3:2 aspect ratio. SedecimPixel Fusion Technology is built into this camera to support 16-in-1 pixel binning, producing super pixels that measure 4.48μm to boost light sensitivity up to ISO51200 and enable 7680fps Ultra Slow-Motion video capture.

HUAWEI P40 Series supports real-time Bokeh effects for videos. Similar to the results of a wide aperture lens, this feature adds progressive Bokeh to help highlight the main subject of the footage. The telephoto camera can capture high quality zoom footage as well as 4K time-lapse videos. Directional Audio Zoom, available on HUAWEI P40 Pro and HUAWEI P40 Pro+, allows users to zoom in on an audio source and amplify its sound at the same time.

An all-connected 5G powerhouse

The HUAWEI P40 Series is powered by Kirin 990 5G to deliver integrated 5G connectivity with the most comprehensive 5G band support, robust AI performance and power efficiency. Display responsiveness and gaming experience are taken to the next level by the upgraded graphics rendering engine making the most of the 90Hz panel on the HUAWEI P40 Pro and HUAWEI P40 Pro+. The 160MHz Wi-Fi 6 Plus technology featured in the full line-up offers high-speed connectivity with support for 2,400Mbps peak theoretical transmission speed. The industry-leading 40W Wireless HUAWEI SuperCharge is available on the HUAWEI P40 Pro+ for fast and convenient charging. The chipset is given the thermal headroom to deliver exceptional performance by the advanced cooling systems, including the bespoke 4-in-1 SuperCool system in the HUAWEI P40 Pro+.

The EMUI 10.1 operating system introduces a host of new features that enable a richer, more seamless AI life. HUAWEI MeeTime[1] supports 1080p Full HD video call on Huawei smartphones, tablets and the HUAWEI Vision TV and delivers clear picture quality even in low light or weak signal conditions. Users can also share their phone screen with the other party during the video call and mark-up notes to quickly share thoughts.

Huawei Share facilitates high-speed file transfer between the smartphone and other devices such as tablets and PCs. With Huawei Share on the HUAWEI P40 Series, consumers can stream music to a smart speaker, initiate screen projection and connect to Wi-Fi by tapping the device[2] they want to connect to with their phone. New functionality added to the Multi-screen Collaboration allows users to easily answer video or voice calls hands-free directly through the PC, and open files and hyperlinks on the smartphone with native PC applications for enhanced productivity.

Working in close collaboration with global developers, Huawei offers a wide range of global and local apps on AppGallery, Huawei’s official app marketplace. Users can also enjoy a rich library of quality entertainment media on HUAWEI Video, HUAWEI Music and HUAWEI Reader, with new additions from top content providers being added on a continuous basis.