Commercial food photographer Scott Choucino has published a new video debunking some of the food photography 'hacks' popularized in YouTube videos. Choucino comments on a variety of supposed industry techniques, including things like using lipstick to make fruit look ripe and spraying hairspray on fruit.

‘We don't color in fruit if it's the wrong color, we just buy more fruit,’ Choucino explains in the video while shrugging. The photographer shares some techniques that are used by food photography professionals, as well, including using glycerin and water — not hairspray — to make fruit look wet. Choucino likewise touches on the topic of making meat look cooked, getting gooey cheese pizza shots, myths about foamy coffee and more.