Hasselblad’s press release says its first zoom lens for the X system is ‘eagerly awaited’, though some users might consider ‘much delayed’ a more accurate phrase. Promised in 2017, the XCD 35-75mm F3.5-4.5 should finally be arriving in stores in October this year.

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The company seems to think it will all be worth the wait though, as its chief designer declares it to be the ‘best zoom lens available on the market’. Said to offer the same edge-to-edge image quality as a series of prime lenses, Hasselblad claims it is the best lens it has ever developed.

Using an internal focusing system that allows the lens to retain the same compact dimensions throughout the zoom range, the lens is said to provide fast AF in a lightweight package.

The Hasselblad XCD 3.5-4.5/35-75 Zoom lens will cost $5175 / €4500 / £4050. For more information see the Hasselblad website.

Hasselblad XCD 35-75mm F3.5-4.5
Focal length 35.9-73.1mm
Focal length equiv 28-58mm
Aperture range F3.5-32/F4.5-32
Angle of view (D, H, V) 77°/64°/50°
Length/diameter 145 / 85 mm
Weight (excl. covers and lens shade) 1115g
Filter diameter 77 mm
Minimum distance object to image plane 0.42 / 0.6 m

Press release


The ninth addition to the X System lens range is the eagerly awaited XCD 3,5-4,5/35-75 Zoom Lens. Delivering the same superb image quality from edge-to-edge as the XCD prime lenses, this extremely high performance, compact mid-range zoom covers moderate wide angle to short telephoto focal lengths. Its internal focusing keeps the lens’ dimensions constant, delivers quick autofocus and additionally keeps the overall weight down. Ideal for shooting anything from wide angle landscapes to portrait images, this lens is perfect for photographers who are looking to keep the amount of equipment they carry when travelling to a minimum but don’t want to compromise on image quality. “This really is the best lens Hasselblad has developed – its performance is extremely high, competing with our prime lenses. I can even go as far to say that it’s probably the best zoom lens currently available on the market,” says Per Nordlund, Hasselblad Lead Optical Designer.

Like the rest of the XCD lens range, the XCD 35-75 features an integral central lens shutter, offering exposure times from 68 minutes to 1/2000s with full flash synchronisation throughout.