Leica chairman contemplates Leica smartphone
 |
Leica chairman of the supervisory board Andreas Kaufmann, image: Leica |
By way of its strategic partnership with Huawei, Leica is already involved in the development of smartphone camera technology. However, it appears chairman of the supervisory board Andreas Kaufmann can imagine the German manufacturer taking things one step further and making its own camera phone.
In an interview with CNBC Kaufman explained how the company has adapted its strategies and diversified the product range as it dealt with the digital revolution in photography. First film was replaced by digital cameras, then the smartphone was adopted as the modern amateur camera, Kaufmann explained.
The next logical step could be a true Leica smartphone. "I am not sure whether the company can do (this) … (But) one dream would be my personal dream: a true Leica phone," Kaufmann said. "Every smartphone is wrong for photography at the moment," he told CNBC, explaining that smartphones were generally used vertically but tilted into landscape orientation for photography.
Kaufmann also said that smartphones don't have the right setup for street photography or video. "The phone nowadays is not fit really for photography … It's used as a camera, it's used as a video camera, but it's not built that way and I think there's a long way to go still."
While most average consumers appear to be quite happy with the imaging setup of current smartphones it's not a surprise the Leica chairman has a slightly different point of view. What do you think? Could a Leica smartphone a better alternative to Apple and Samsung? Let us know in the comments.
|
|
|
|
Jul 22, 2020
|
Jul 24, 2020
|
Jul 23, 2020
|
Jul 23, 2020
|
The Nikon Z30 is the company's latest 'creator' focused mirrorless camera, a 21MP APS-C model made to be more vlogging friendly than ever. Find out what it offers and what we think so far.
Nikon has announced the Z30, an entry-level Z-mount camera aimed at vloggers and other content creators. What are our initial impressions? Better watch to find out.
Now that's it's officially announced, we can share more juicy details about Nikon's latest lens, the 400mm F4.5 VR telephoto.
Sony has just released a trio of impressively small, light, ultrawide lenses for APS-C. These lenses are designed for vloggers, so Chris decided to film himself and find out how they perform.
Holy moly, this thing is tiny! We take the adorable Sigma 16-28mm F2.8 DG DN Contemporary around Calgary to see how it performs.
What’s the best camera for around $2000? These capable cameras should be solid and well-built, have both speed and focus for capturing fast action and offer professional-level image quality. In this buying guide we’ve rounded up all the current interchangeable lens cameras costing around $2000 and recommended the best.
What's the best camera for shooting landscapes? High resolution, weather-sealed bodies and wide dynamic range are all important. In this buying guide we've rounded-up several great cameras for shooting landscapes, and recommended the best.
If you're looking for the perfect drone for yourself, or to gift someone special, we've gone through all of the options and selected our favorites.
Most modern cameras will shoot video to one degree or another, but these are the ones we’d look at if you plan to shoot some video alongside your photos. We’ve chosen cameras that can take great photos and make it easy to get great looking video, rather than being the ones you’d choose as a committed videographer.
Although a lot of people only upload images to Instagram from their smartphones, the app is much more than just a mobile photography platform. In this guide we've chosen a selection of cameras that make it easy to shoot compelling lifestyle images, ideal for sharing on social media.
Comments