Sony 'trade up' program gets you $500 plus trade-in value towards a new a9
Switching brands is a painful and expensive process, but a new "trade up" promotion from Sony is trying to take a little bit of the sting away. For a limited time, people interested in stepping up to a Sony a7 II, Sony a7S II, Sony a7R II, or Sony a9 can get several hundreds of dollars in credit + trade-in value when they hand over their working DSLR or mirrorless camera.
These kinds of trade-in programs are not uncommon in the photo world, but we're more accustomed to seeing them from brands like Hasselblad and Leica, where the price tag for upgrading from one model to the next is so high that a significant discount for trading in your older camera is a serious boon.
Sony's promotion isn't quite as intense, but trading in an eligible DSLR or mirrorless will snag you $500 + trade-in value towards a new a9, $300 + trade-in value towards an a7R II and a7S II, and $100 + trade-in value towards a new a7 II. What's more, these discounts are being offered in parallel with instant-rebates of up to $200 on the same cameras.
If you're looking for an a9, there is a (long) list of eligible cameras that will earn you that $500 bonus; however, if you're interested in an a7 II, a7S II, or a7R II, "any working digital interchangeable lens camera" is acceptable. To learn more or take advantage of the program, read the press release below or head over to the trade up website at this link.
The 'trade up' promotion runs from August 13th through September 30th.
Sony Rolls Out Exciting New Nationwide “α TRADE UP” Retail Event
Program offers up to $500 bonus offer on trade-in DSLR or mirrorless cameras toward purchase of Sony full-frame cameras, lenses and accessories
San Diego, August 14, 2017, Sony Electronics, a worldwide leader in digital imaging, today announced a new nationwide “α Trade Up” retail event with up to $500 bonus offer on top of the trade-in value of a working DSLR or mirrorless camera. The bonus offer can be applied to the purchase of several full-frame Sony cameras including the flagship α9 as well as the α7R II, α7S II and α7 II models. A variety of α full-frame lenses and α accessories are also eligible.
The trade-in and trade-up summertime bonus deal runs now through September 30, 2017, and runs in parallel with instant rebates of up to $200 on the same eligible products. Sony is also offering limited time 24-month interest free financing at participating retailers on select Sony imaging products. Combine all offers to maximum savings.
All eligible trade-in products must be in working condition. See below for a list of eligible trade-in products and requirements for eligibility. Customers are restricted to one bonus offer per item they trade-in at participating Sony Authorized Dealers.
Sony α9 bonus offer of $500 on eligible trade-in products
- Eligible products include the Canon 6D, Canon 6D II, Canon 5D Mark II, Canon 5D Mark III, Canon 5Ds, Canon 5Ds R, Canon 5D Mark IV, Canon 1D Mark IV, Canon 1DX, Canon 1DX II, Nikon D600, Nikon D610, Nikon D800, Nikon D800E, Nikon D810, Nikon D810A, Nikon D750, Nikon D3, Nikon D3s, Nikon D4, Nikon D4s, Nikon D5, Leica M9, Leica M9P, Leica Monochrom, Leica M246, Leica M240, Leica M10, Leica SL, Leica M262, Sony α7, Sony α7R, Sony α7S, Sony α7 II, Sony α7S II, Sony α7R II, Sonyα900, Sony α850, Sony α99, and Sony α99 II
Sony α7 series bonus offers and eligible trade-in products:
- Sony α7R ll Full-Frame Mirrorless Camera: Bonus offer of $300 on any working digital interchangeable-lens camera
- Sony α7S ll Full-Frame Mirrorless Camera: Bonus offer of $300 on any working digital interchangeable-lens camera
- Sony α7 ll Full-Frame Mirrorless Camera: Bonus offer of $100 on any working digital interchangeable-lens camera
FOR MORE INFORMATION: For more information on this promotion, please visit https://alphauniverse.com/tradeup.
Sony's new 400mm F2.8 G Master rounds out the company's commitment to provide a complete range of pro-level lenses to photographers who use the Alpha system. In this week's episode of DPReview TV, Chris and Jordan take this behemoth for a spin and share their first impressions of Sony's exciting new telephoto.
Dials and sliders and buttons, oh my! This modular set of editing controls hopes to improve your photo editing workflow – for a price.
The UK's recent heatwave has provided a glimpse into Britain and Ireland's history, revealing the outlines of ancient structures and buried features in the grounds of historical buildings.
The iPhone Photography Awards (IPPAWARDS), was founded in 2007, making it the longest running iPhone photo competition in the world. Now in its 11th year, the winners of the IPPAWARDS have just been announced.
Our technical evaluation of the Panasonic GX9 has included a trip to the studio, where we put its 20MP Four Thirds sensor in front of our standard test scene.
The Sony Cyber-shot DSC-RX100 VI earned high marks in our recent review, and we've revisited our collection of buying guides to reflect our final conclusions. Click through for links to our updated guides covering the best pocketable and long zoom compacts as well as the best choices for travel, which has a new winner (hint, hint).
Fujifilm has announced the XF 200mm F2 R LM OIS WR telephoto lens along with a matching 1.4x teleconverter. This weather-sealed lens - 'matte silver' in color with a bold green hood - has a total of 19 elements, a nine-blade aperture and five stops of shake reduction according to Fujifilm. The lens and teleconverter kit will be available in late October for $6000.
Fujifilm has updated its X-mount lens roadmap with three intriguing new models, which include 33mm F1.0 and 16mm F2.8 primes and a 16-80 F4 zoom.
Fujifilm's widest X-series zoom lens to-date, the XF 8-16mm F2.8 R LM WR, will hit the market in late November for $2000. The weather-sealed lens features ED, Super ED and aspherical elements along with a Nano GI coating.
We've seen different flavors of 360° cameras over the past couple of years, but the Vuze XR may be the first one that's designed to shoot both 360° spherical and 180° stereoscopic video in a single unit.
Huawei has launched the world's first photography contest with both AI and human judges. The contest began on July 12 and will run for 8 weeks. During this time, photographers can submit their images via a Facebook Messenger chatbot.
Fujifilm has announced the XF10, a premium compact camera with a fast 28mm equivalent F2.8 lens and 24MP APS-C sensor. This replacement for the X70 will ship in August for $500.
It won't come as a surprise to anyone that there are some unpleasant, predatory men within the photography industry. However, a long-form, extensively researched special report in the Columbia Journalism Review about sexual harassment is still a depressing, eye-opening read.
Is this the end? Nikon's UK and Japanese websites now list some of its KeyMission action cameras as discontinued.
Leica Camera AG is now an investor in Light, the makers of the innovative L16 camera. According to the company, the funding will allow Light to 'expand the reach of its imaging platform beyond consumer photography'
YouTuber ZY Productions has a video wherein he provides a succinct summary of how phase detection autofocus systems work, their benefits and their shortcomings.
The X-U is Leica's first ruggedized compact camera and is still the only waterproof camera on the market with a large APS-C sensor. That sensor sits behind a 35mm-equivalent, F1.7 lens, and we've taken it to the mountains and back to see just what it's capable of.
Gitzo and Sony have teamed up to launch a new tripod and L-bracket designed specifically for Sony α-series cameras.
There have now been seven variants of the Sony RX100 series, and at least six of them are still current models. Confused? Here's an updated look at their differences, and our recommendations among them now that we've tested the Mark VI.
The Kodak-branded 'Kashminer' Bitcoin mining scheme announced at CES has apparently collapsed, with Eastman Kodak distancing itself from the company behind it.
The software uses computational imaging techniques to boost detail and dynamic range in your images, and reduce noise levels.
As part of a promotional giveaway, Fujifilm Korea has released kimchi-flavored instant noodles wrapped in branding inspired by Fujifilm Provia 100 color reversal film.
The Leica Noctilux-M 75mm F1.25 ASPH is a fast, high-quality and decidedly heavyweight short telephoto prime lens, designed for use with Leica's digital M-series rangefinders. We've been grappling with it for a little while - take a look at our sample images.
70-200mm F4 zoom lenses may not get as much attention as their faster F2.8 siblings, but for many photographers these lenses hit the perfect sweet spot of price, performance, and weight. This week, we shoot the new Tamron 70-210mm F4 alongside the equivalent Canon and Nikon models to see how they stack up.
Blackmagic recently worked with Apple to develop Blackmagic eGPU, an external GPU that brings "desktop-class graphics performance" to the new MacBook Pro laptops with Thunderbolt 3 ports.
Lightroom alternative Luminar has received numerous updates across both its Mac and Windows versions, primarily improvements to existing features, as well as support for additional cameras from Fujifilm, Sony, Olympus, Panasonic, Canon, and Pentax.
Sony has quietly updated its RX100 V, bringing a couple of the goodies from the RX100 VI travel zoom. The updated RX100 VA gains a new processor and various firmware tweaks but misses out on the VI's other hardware improvements.
Apple has updated its MacBook Pro series of notebooks with 15in and 13in models that are claimed to be better for intense image and video editing. The company says the new models are the most advanced ever, and that they feature 8th generation Intel Core processors for faster performance.
According to sources familiar with the matter, Adobe will announce a full-fledged Photoshop version for the iPad at its annual conference in October.
The last day to place an order for Apple photo prints and related products is September 30th.