This is Bergün, a lovely town you are forbidden from photographing. Photo by Adrian Michael, licensed under CC 3.0

In a genius PR move, the local council of Bergün, a village in Switzerland, has banned photography. They claim that it's an effort to protect the feelings of anyone who might happen to see a picture shared on social media showcasing the area's natural charms and experience FOMO, or fear of missing out. They've even put together a video asking NASA to scramble satellite images of the town in compliance with the ban.

According to the Telegraph, anyone caught violating the photography ban will face a fine of 5 Swiss Francs (about $5), though the town's director of tourism says it's unlikely any will actually be imposed.