Hipstamatic's new Oggl app allows for post-capture editing. 
Oggl's social component calls out the user's lens and film choices for each image.

Part of Hipstamatic's appeal lies in its lo-fi qualities. Fans of the iOS app choose from a variety of lenses and films, and are stuck with their selections once they've snapped the shot. It's about as close as you can get to the sort of commitment film photographers have to make while shooting with a smartphone.

But with the advent of Instagram, Hipstamatic's also felt lo-fi in terms of social sharing. The assortment of cool lens, film and flash combos make it fun for captures, but the app is lacking compared to the quick sharing capabilities of its counterparts.

Hipstamatic seems to be offering a solution today with the announcement of a forthcoming app, Oggl. Oggl will feature a built-in camera with Hipstamatic's well-known lens and film choices. Five favorite combinations will be preloaded and are aimed at landscape, food, portrait, nightlife and sunset shots. And for the first time, users will be able to preview their lens and film combos before shooting, and edit the effect afterward. Social networking is incorporated into Oggl, and initial screenshots Hipstamatic is sharing show that lens and film choices are called out for each image. Facebook, Twitter, Instagram, Foursquare, Tumblr and Flickr sharing is available, and users can tag both locations and fellow Oggl community members. 

For now, Oggl is invite-only. We'll look forward to sharing our thoughts once we can give it a spin.