GoPro has announced an expansion to its Plus subscription service, now offering subscribers "no questions asked" camera replacements in the event their own camera breaks. The new benefit started on January 31st, and is available to both existing and new Plus customers. The camera replacement offer is in addition to Plus's other various perks, including mobile backups and priority customer support.

For now, GoPro's $5/month "enhanced" Plus plan is only available to US customers, though expansions into other markets are expected to start later on in 2018. The camera replacement perk is available for customers who have a Hero5 or newer, though it is not a free replacement. GoPro charges the following "exchange fees" for the four replaceable GoPro camera products:

  • HERO5 Session: $39
  • HERO5 Black: $59
  • HERO6 Black: $79
  • Fusion: $139

Per GoPro's FAQ, Plus customers must return their old camera to get the replacement—which is done using a return shipping label the company provides—so the replacement program doesn't cover cameras that are lost. Additionally, subscribers are limited to two camera replacements per 12 billing cycles, though the exchanges can happen any time during those 12 months.

In addition to device replacement, Plus subscribers will soon also have access to mobile cloud backups for photos and videos—unlimited image backup and up to 35 hours of video backup. Apple customers get the backup feature first via its February 20th iOS availability, while Android users will get the same backup benefit on an unspecified date this Spring.

Finally, GoPro Plus includes front-of-the-line customer support priority status and a 20% discount on accessories on the GoPro.com website.

A free 30-day trial is available now for new customers. To learn more, visit the GoPro website.

Press Release

GoPro Rolls Out Enhanced Subscription Service: Plus

New Benefits. No Additional Cost. Damage Replacement, Mobile Cloud Backup and Unlimited Photo Storage Added to $4.99 Monthly Service

SAN MATEO, Calif., Jan. 31, 2018 /PRNewswire/ – GoPro, Inc. (NASDAQ: GPRO) is building on the success of its Plus subscription service with the introduction of new benefits that deliver significant value to GoPro customers at no additional cost.

Today, the company announced details of the expanded Plus monthly service:

  • Camera replacement – If you break your GoPro we'll replace it, no questions asked
  • Mobile cloud backup – The GoPro App now automatically backs up your photos and videos, eliminating the need to connect to a computer or buy new SD cards
  • Unlimited photo storage
  • 35 hours of video storage
  • 20% off accessories at gopro.com
  • Front-of-the-line priority phone and chat support

Mobile cloud backup will be available on iOS February 20 and on Android in the spring.

"Plus streamlines the GoPro experience and delivers outsized value for our customers," said GoPro Founder and CEO Nicholas Woodman. "Our subscription business, Plus, has proven popular with consumers and the roll out of our enhanced service marks the first of several subscription initiatives we will introduce this year."

The new GoPro Plus is now available in the US for $4.99 a month with a 30-day free trial and will expand to global markets later this year. Visit The Inside Line for more details on all the benefits of becoming a subscriber and the GoPro Plus page to sign up.