Rock n Roll straps has launched The Hendrix Straps, a product line containing three handcrafted leather camera straps composed of between 52 and 64 individual leather pieces. The company bills its camera straps as ideal for DSLRs and mirrorless cameras, explaining that the leather is supple enough to wrap around a wrist in addition to draping around one's neck.

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The Hendrix camera strap features leather components that have been cut, threaded, and then stitched by hand, a process that takes more than two hours, according to Rock n Roll. Each strap is 24mm / 0.9in wide with two length options—100cm / 39in and 125cm / 49in—and three color options—Black, Red Dot Special Edition, and Cigar Brown.

The 100cm Hendrix strap (any color) is €120.00 (~$145 USD) excl. VAT, while the 125cm strap is €130.00 (~$156 USD) excl. VAT.