Panasonic has launched registration for its new Lumix PRO Services, a support program for professional photographers and other imaging customers. The company is offering its service in four tiers, each with different prices, requirements and benefits. Panasonic is now offering Lumix PRO Services to customers in the United States, United Kingdom, Japan, Spain, France, and Germany.

For customers in the US, the highest-end 'Platinum' tier is offered to professionals who own at least two of the following camera bodies: G85, G9, GH4, GH5, and GH5s. As well, the customer must own at least four of the following qualifying Lumix lenses:

  • 12-35mm f/2.8
  • 12-35mm f/2.8 II
  • 14-42mm f/3.5-56 Power Zoom
  • 35-100mm f/2.8
  • 35-100mm f/2.8 II
  • 45-175mm f/3.5-5.6 Power Zoom
  • Leica 100-400mm f/4-6.3 - Vario-Elmar
  • Leica 12-60mm f/2.8-4 Vario-Elmarit
  • Leica 12mm f/1.4 Summilux
  • Leica 15mm f/1.7 Summilux
  • Leica 200mm f/2.8 Elmarit
  • Leica 25mm f/1.4 Summilux
  • Leica 42.5mm f/1.2 Nocticron
  • Leica 45mm F/2.8 Macro-Elmar
  • Leica 50-200mm f/2.8-4 Vario-Elmarit
  • Leica 8-18mm f/2.8-4 Vario-Elmarit

Multiple benefits are offered to US-based Lumix PRO Services 'Platinum' customers, including two business day turnaround, next-day free shipping, a 20% discount on out-of-warranty repairs, loaner gear for repairs that require more than two business days, a "premium welcome kit," and an exclusive hotline.

Later in 2019, Panasonic also plans to add evaluation loaners for new products and discounts with (currently unnamed) partners. The membership is priced at $199 USD per year and is now accepting applications from eligible customers.

The program varies based on region. Lumix PRO Services 'Platinum' customers in the UK, for example, must have a minimum of three camera bodies and five lenses to register their gear. This version of the 'Platinum' membership is priced at £179. Platinum customers in Spain, France and Germany are charged €199.

According to Panasonic, its Lumix PRO Services have been available in Japan since April 2017 and will arrive in Ireland and Austria in Spring 2019. Other unspecified countries will be supported later this year.