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Now reading: Instagram CEO says it will start testing hidden 'likes' in the US starting this week 48 comments

Instagram CEO says it will start testing hidden 'likes' in the US starting this week

Published Nov 9, 2019 | Gannon Burgett

After testing it in numerous other regions, including Brazil, Japan, Canada and Australia, Instagram has confirmed it will start hiding ‘likes’ for accounts based in the United States this coming week.

The confirmation comes from Instagram CEO Adam Mosseri during the below interview at WIRED25. In it, he says certain users in the United States will have ‘private likes’ as soon as this week. Based on how Mosseri addresses the crowd, it appears as though the rollout will be random.

WATCH: Instagram CEO Adam Mosseri announces that the platform will start hiding likes for US audiences starting next week. It's the latest step in Instagram’s quest to become the safest place on the internet. https://t.co/BGkMG57rdk #WIRED25 pic.twitter.com/WNTyAPVhaD
— WIRED (@WIRED) November 9, 2019

While elaborating on why Instagram is looking to test this, Mosseri said:

‘It’s about young people. The idea is to try and depressurize Instagram [to] make it less of a competition [and] giving people more space to focus on connecting with people that they love [and] the things that inspire them.’

It very much seems as though this is a work in progress, far from being set in stone, so initial feedback will likely play a major role in whether or not this feature — or mores the lack of a feature — sticks around.

Tags: hidden, hide, instagram, likes, social-media

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tcphoto1

I can see the panic on the “Influencers” face as they hear this, who else will know how important they are?

Nov 11, 2019permalink

RedFox88

If it’s removed people will stop liking things altogether. Watch.

Nov 11, 2019permalink

OBI656

Absolutely. I stop using it already. If I like to see "likes," I have to switch I.P. The reason why Instagram is doing this is, that they can NOT figure out how to charge money for this feature.

Nov 11, 2019permalink

panoviews

Hiding Instagram works even better. Out of sight, out of mind. :-)

Nov 11, 2019permalink

(unknown member)

Instagram hiding likes is a bit like a pyromaniac hiding his matchbox.

Nov 11, 2019permalink

iozx

Instagram as made in 2010 to post "my cat" and "my food" pics but it's still here. They adding masks, stories, anything, but don't change nothing to make app suitable for photographers, who is btw main source of content on the platform. Its just a shame how it all looks like. My photos cropped in the middle with square crop i can't even choose place and size of crop, nonetheless it's anyway crippled solution, why just they can't make normal layout of photos without cropping with intelligent system that will prodide beautiful grid? At least JUST TAKE MASONRY FREE PLUGIN half of internet use it for imnage galleries. Use justified grid plugin, which is free and basically flickr layout. Do anything. Right now instagram is UNUSABLE for real photography, not hype vertical photos, like instagram targeted photographers do. Its just a nonsense.

Mobile phones changed, speed of internet changed, screens of mobile phones changed, DSLR now cost 30 bucks on ebay, and instagram still there

Nov 10, 2019*permalink

McArchive

Next week it'll be pocket likes, then AI likes....

Nov 10, 2019permalink

IamToddNorris

The ego needs confirmation, it's not enough that you think you took a great photo, everyone else has to agree before it's so. The fact that the system determines the number of people who see your photo goes over everyone's head. Removing the like count gives the system the ability to string you along on "likes" adrenaline without anyone telling you your photo is trash. IG could give you any "likes" number they want to keep you posting and coming back for more.

If you truly believe these companies care about children's mental health or anyone's health for that matter, I've got some invisible camera gear to sell you.

Nov 10, 2019permalink

Photo_Genius

I feel like people are using "Stories" mainly for posting photos and videos and don't make regular posts as they used to when stories was not introduced. That's at least what I see on my Instagram.

In my opinion stories is popular partly because there is no likes, so they want to make regular posting more appealing by doing the same.

Nov 10, 2019*permalink

Scrollop

I don't view stories at all - they tend to be boring clips of what someone is eating.

I'm use IG for inspiration, though that is increasingly harder to find)

Nov 10, 2019permalink

carton

They're using stories because they get a log of exactly who looked at the story. They want to know who is paying attention to them.
- The story is modal. You're forced to watch as long as the poster decides, or else you can't give them the positive feedback.
- You can't see the story without telling the poster. If you are trying to "play it cool," meaning strategically deprive the poster of your attention to increase their interest in you, you can't.

Nov 11, 2019permalink

LoneTree1

What is the real purpose of this move? I remember when they removed dislikes from one of the platforms. Did it lead to suicides or something?

Nov 10, 2019*permalink

doady

Why don't you try actually reading something before responding to it or commenting on it? They explain exactly why they are doing this with a direct quotation from the Instagram CEO.

Nov 10, 2019permalink

LoneTree1

You mean this? The horrible misuse of the English language is all that stands out.

‘It’s about young people. The idea is to try and depressurize Instagram [to] make it less of a competition [and] giving people more space to focus on connecting with people that they love [and] the things that inspire them.’

Nov 10, 2019permalink

stevevuoso

Somehow they concluded they can make more money doing this. You can be sure it has nothing to do with the mental health of their users.

Nov 10, 2019permalink

Nikonista23

It is unfair to have a like button without the dislike button.

Nov 10, 2019permalink

Old Cameras

Dear Instagram, good luck un-ringing that bell. You created this problem for yourself and it was foreseeable and therefore intentional. It’s like a drug dealer noticing that his clients have lost weight and are looking a little pale and offering to pay for a week of rehab. Or like opening a bunch of liquor stores and payday loan places in a neighborhood and then being dismayed that it seems to be “going down hill”. Your revitalization efforts may be challenging, especially since you have nothing better to offer. In the end it’s not about people, it’s about monetizing them.

Nov 10, 2019permalink

GodSpeaks

Facebook, Instagram and Twitter are 3 sites I never visit. I don't have an account on any of them, but I have witnessed the amount of time people waste visiting them, as I am constantly dodging the zombies as they wander very slowly, looking only at their smartphones. They are a plague on society.

Nov 10, 2019permalink

Anton Siberian

I quit Instagram and Facebook a year ago. The social networks are useless and waste of time. Happy to live without the garbage.

Nov 10, 2019permalink

jnd

The same can be said about DPReview and any sites with strong community part, be it forum, comments, galleries, whatever. How much is gained here with posting, reading, liking thousands of comments or forum posts, ranting about the same controversial topic for thousandth time again. Huge part is waste of time, little slice is useful to learn something new and a little bit to get inspiration or fact based advice.

Nov 11, 2019permalink

Lemelisk

I strongly dislike the move. They removed likes months ago in canada. I really miss the feedback on how "good" my photos were, likes were more like a metric on my improvement as a photographer. I don't really see what is gained by removing such a feature. The first few weeks of the test I could see likes on my photos, but not the likes on other peoples photos - if you are going to remove likes, why not atleast go with that format or give people the option to turn seeing their own likes on or off?

Nov 10, 2019permalink

doady

You can see how many like your photos have by clicking on the "Liked by [whoever] and others" text beneath each photo. Click on the "others" text to see everyone who has liked it and also the total amount of likes.

Nov 10, 2019permalink

TheGrammarFairy

Excellent point. If you stay in your adult brain you can learn a lot from what your audience likes or doesn’t like.
But the sensitive child part of my brain is happy that the pressure will be off

Nov 10, 2019permalink

mgaroundtheworld

I don't think using instagram to understand your photographic improvements is a good idea if you're serious about your photography.
It's like asking a bunch of people who have no clue about a topic what their opinion about that topic is. What would be the point of that?
If you really want to see if you're improving or not you need to find someone knowledgeable and honest, and be open to have the majority of your work "destroyed". In a positive way of course.

Nov 10, 2019permalink

PAntunes

Lemelisk, likes don't give you a feedback on how "good" your photos are. One photo can have 100 likes and the next one, very similar can have 40. If the first one was shown to 10.000 users and the second one to 100, the second is getting a much bigger engagement despite the lower numbers of likes.

If instagram is not showing your photos to the same number of people, the number of likes are meaningless to assess response to an image.

Nov 10, 2019permalink

SteveAnderson

Yeah not sure Lemlisk age, but likes are nothing but others vying for attention to themselves.

The euphoric feeling you get when you see a "like" is our crocodile brain doing its thing. Most people are just doing Instagram and similar for this 'feeling feedback'.

This is the only site i frequent that has a "like" button and I am not immune to the feedback my crocodile brain gives. It not a good thing though and easy to become addicted to.

Becoming addicted is the entire point of companies. For revenue. Red Bull, any site with "like" buttons, etc...

Putting any weight on number of "likes" is dumb and dangerous(in the way of how wrong it is to think "likes" mean something valid.)

Nov 10, 2019*permalink

Lemelisk

I do recognize that "likes" are not a perfect representation of quality. However, it does happen that my better photos usually get more likes, so there is a correlation, even if not perfect. My hands down favourite photo that actually kind of spoke to me to date also happens to be the most liked by far (although some photos that I thought were good got next to no likes, so it isn't perfect). Yes, I realize there is some sort of motivation from the childish side of my brain liking "likes", but I do feel like it has some use aside from that. My view may be flawed, but when I take a photo that I'm already super happy with how it turns out, and then I get really positive feedback, that is kind of motivating to me.

As someone pointed out there is still a way to view likes, no matter how flawed "likes" are. I'm fine with the change since I can still see that If I so desire.

Nov 10, 2019permalink

Echo Gallery

If you really want to get that "high" from having other people approve of your images, why not join a photography club. At least there, you'll get interesting, mostly valid comments about your images, not just people who like to look at pictures. It's not the likes that make you a better photographer, but the constructive criticism that you open yourself up to when a jury of your peers judges your work.

Nov 10, 2019permalink

doady

They tested this in Canada first and I found it very useful since my photos usually get 0 likes. However, it doesn't affect the browser version of IG so people can still see the lack of likes for my photos get that way.

Nov 10, 2019permalink

Conrad567

Thereby rendering IG, at least in part, useless as a community platform. But at least no will know if anyone even cares about their political posts...I guess.

Nov 10, 2019permalink

Ron Poelman

"For the next hour, sit quietly, and we will control all that you see and hear"

Nov 9, 2019permalink

Old Cameras

“Describe in single words only the good things that come into your mind about.... your mother”.

Nov 10, 2019permalink

NJOceanView

Now if they hide followers too we can use Instagram to actually share and appreciate good photography instead of spending every hour of every day figuring out how to game the system.

Nov 9, 2019permalink

SteveAnderson

and get someone to spend more than 0.08 seconds viewing your photo before gushing for 10 minutes to gain you as a follower.

Nov 10, 2019permalink

Hard Truth

Why? How about leave well enough along.

Nov 9, 2019permalink

DenWil

More ad $ for IG and no $ for influencers without a crowd to be followed by.

Nov 9, 2019permalink

F4s

Ding Ding Ding. We have a winner folks. Removing "Likes" is about controlling revenue.

By removing the "Like" IG now has complete control on the value of a users content.

Content creators will be forced to work thru some sort of IG revenue sharing program as it will be the only method for sponsors to verify the actual number of "likes" and followers.

IG like any other company main goal is about improving the bottom line.

The risk IG takes is that people have a heard mentality.

People may lose interest in IG if, like moths to a flame, they don't see 200 or more "likes" of a photo or a creator with thousands of followers.

Nov 11, 2019permalink

User1234567890

It is hard to believe but there are people addicted to 👍🏻.
They even feel their lives are meaningless if they do not get 👍🏻 from strangers daily.

Also, too many subcelebrities on Instagram.
With nothing useful to contribute with.

Leave a 👍🏻 .... LOL 😹

Nov 9, 2019permalink

Spectro

there are many ways to make money in this world, one of it is having lots of followers for advertisement. Like how dpreview is staying alive. In the future less labor jobs, you need to think or entertain to make money. Robotic are taking over the labor job.

Nov 9, 2019permalink

photoaddict

You got liked!

Nov 9, 2019permalink

Ron Poelman

@photoaddict,
well, roboliked anyway, gotta keep 'em keen.

Nov 10, 2019permalink

MarcoSartoriPhoto

Here in Italy it has changed since some time. What happened? Now it seems that what matters is the number of comments under a photo.
Therefore the "big guys" with a lot of followers are now asking for opinions.
Before that, they would barely reply to any comment.
Now they are suddenly interested in their followers opinions.
Nothing has really changed.

Nov 9, 2019permalink

mgaroundtheworld

There is a bit of contradiction in what you just wrote. To me it sounds like a lot has actually changed. The interaction between "big guy" and followers has evolved beyond the mere like towards a "deeper" level of communication at least. Is it all fake? Maybe, but at least something has changed.

Nov 10, 2019permalink

ed rader

yep. now they are buying comments

Nov 11, 2019permalink

CaPi

„Be still, my heart..“

Nov 9, 2019permalink

UllerellU

I applaud this, now extend it to Flickr, youtube and any other content platform and we will have a better society. That people are guided solely by their tastes and not by the majority can not bring anything bad.

Nov 9, 2019permalink

forpetessake

To make it even better the size of the pictures should be reduced to 200 pixels maximum. When it's small enough nobody can clearly see what's on it, so nobody gets offended.

Nov 10, 2019permalink

jnd

Oh that's not how it works. At all. On any modern platform you will be guided by specially crafted complex algorithm (or neural network nowadays) to maximise the site's views, watch time, and most importantly the numbers of served ads that generate website's profit. Your taste will be steered heavily into easily digestible content and constant flow on new posts to gather more page views. No matter how well your search for your seemingly prefered subjects your will presented only by handful carefully picked results. It's more obvious on sites wiht millions+ users where you can't find the regular dude with your favorite content unless you use very spefic search phrases at which point you already perhaps know exactly what you are looking for. The rest is found for you by the corporate algortihm from not just tons of honest user contributions but paid adverts and product placement. Only places where you can reasonably satisfy your taste is at narrowly focused hobby platforms with few users

Nov 11, 2019permalink

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Instagram CEO says it will start testing hidden 'likes' in the US starting this week

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