Dear film photographers! Rollei Vario Chrome 135-36 is a medium to high-speed color reversal film that is intended for photography under low-level daylight illumination or under other light sources using proper filtration. Rollei Vario Chrome has a medium degree of sharpness, its image results are characterized by a slightly visible grain and a warmish image tone. As the name of the film suggests it has a broad exposure latitude from 200 to 400 ISO (DX coded at 320 ISO). If you intend to project the slides we suggest to shoot the film at 200 ISO whereas 320-400 ISO is preferable for scanning applications. Pre-sale will start next week on Monday July 3rd. We expect the supplies to arrive in week 28 so that we'll be able to start shipping between July 10th and 14th. We hope you'll like the film as much as we do and thank you all for the support.

A post shared by macodirect (@macodirect) on

Well this is some unexpected, but exciting news: German photography shop and producer of Rollei-branded film, Maco Direct, has announced Rollei Vario Chrome 135-36. It's an ISO 320 color reversal film stock with medium sharpness and a warm tone, which sounds perfect for grey Seattle days.

That brings the count to four new, reformulated or resurrected film stocks that will become available this year. The others include: Kodak Ektachrome, Ferrania P30 b/w film, and a reformulation of LomoChrome Purple 400 film. Not to mention Lomography also announced three new single-use cameras and German film maker ADOX announced it will doubled the size of its film plant. All this means more options for analog diehards.

You can pre-order a roll (or more) of Rollei Vario Chrome come July 3rd, and orders will begin shipping as soon as the middle of the month. Of course, it makes some sense to wait and see what images from this new film look like, unless you're the gambling type. In that case, please share your results as soon as possible.

Has this Rollei news whet your appetite for film? Here are 10 excellent, affordable film cameras that are easy to track down and get started with.