We're live at Sony's launch event in San Diego, CA, bringing you news as it happens. Reload this page frequently to see the latest updates from our team at the event.

All times are Pacific.


10:37AM: And they're done. Stay tuned for more details.

10:35AM: New 'Transfer and Tagging' app for a9 via voice. Another app transfers images automatically in the background.

10:35AM: Ships next month for $900 body-only or $1000 with the 16-50mm Power Zoom lens in the US.

10:33AM: 24MP sensor with ISO range of 100-3200. 180° flip-up touchscreen screen for vlogging. Interval recording!

10:32AM: a6400 has the a9's Bionz X processor and has all of the real-time AF tracking that the a9 will receive in its firmware upgrade. The top burst rate with continuous AF is 11 fps.

10:32AM: Sony has frequently mentioned Speed x AI.

10:30AM: Back to full-frame. Sony now has 31% of the total full-frame market and grows 97% year-over-year. 54% of cameras sold are now mirrorless. Sony is the #1 camera brand in the US for full-frame.

10:26AM: The rumored a6400 is here.

10:24AM: a7 III and a7R III will get Eye AF for animals and interval mode in April.

10:22AM: Works in video, too. Eye AF always on. You can select left/right or automatic Eye AF.

10:20AM: Improvements in image quality and usability. Releases in March and summer of 2019.

10:19AM: Real-time tracking for fast-moving subjects. Uses pattern and face/eye detection to maintain focus. Sony says it's the world's fastest AF.

10:18AM: New real-time Eye AF for animals.

10:17AM: Sony is announcing an a9 firmware upgrade (v5.0) in the Spring.

Sony was #1 in sales for full-frame mirrorless cameras in 2018

10:15AM: Kenji Tanaka, VP Sony Corp. has taken the stage.

10:12AM: There will be three announcements at the event.