Although not nearly as exciting as its new X-T4 camera, Fujifilm has also announced the Instax Mini 11, its latest-generation instant film camera.

The Instax Mini 11 looks very similar to its predecessor, the Mini 9 (don’t ask where 10 went), but it’s received a subtle facelift. Specifically, the camera is more rounded than before and uses a material around the lens that’s different from the material used in the rest of the camera body. The shutter button and the button used to extend the lens now have dimples as well, presumably to make it easier to locate the buttons by feel when shooting.

Aside from the slight design change, Fujifilm has also added an Automatic Exposure mode that adjusts the shutter speed and flash output based on the ambient lighting environment. Previously, the only option was to choose from a selection of presets that were changed by twisting a ring around the lens.

Fujifilm has also added a new Selfie Mode that, according to Fujifilm, ‘makes it super easy to take selfies and close-up pictures.’ A small convex mirror on the front of the camera makes composing selfies a bit easier as well (this has been on previous-generation Instax Mini cameras).

The Mini 11 also comes in different color options: Blush Pink, Sky Blue, Charcoal Gray, Ice White and Lilac Purple. The Instax Mini 11 is set to ship in mid-March with an MSRP of $69.95. In addition to the new camera, Fujifilm has also unveiled two new Instax film varieties: Instax Mini Blue Marble film and Instax Square White Marble film.

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Fujifilm Unveils Its next Generation Instant Camera: The New Instax Mini 11 Is Here!

Valhalla, N.Y., February 25, 2020 – FUJIFILM North America Corporation is pleased to announce the launch of INSTAX® Mini 11 (Mini 11), the latest innovation in its long line of popular INSTAX instant cameras and Smartphone printers.

The INSTAX® Mini 11 has been designed for optimal portability along with a fresh, trendy look. Available in five new colors, the Mini 11 boasts the following new features and benefits:

Automatic Exposure function for better pictures day or night

The “Automatic Exposure” function automatically senses the level of ambient light when the shutter button is pressed, and optimizes the shutter speed and flash output according to the condition. It allows even novice INSTAX® users to take photos that are automatically properly exposed regardless of conditions, producing high-quality instant photo prints on the spot.

Selfie Mode for quick and easy selfies

Users can activate the Selfie Mode, perfect for taking selfies and close-up shots, by simply pulling out the front end edge of the lens after powering the camera on. This makes it super easy to take selfies and close-up pictures.

Custom, interchangeable shutter buttons for style and personalization

The Mini 11 comes with two replaceable and stylish shutter button stickers; a fun and easy way to change the button’s look and to personalize the camera.

Updated design with attention to detail

Mini 11’s rounder, softer, modern look is a direct homage to its Mini 9 predecessor. Contrasting design elements on the Mini 11 are achieved by using a different material around the lens from the rest of the camera body. The Mini 11 is available in five pastel, pale-tone colors – Blush Pink, Sky Blue, Charcoal Gray, Ice White, and Lilac Purple.

Also accompanying the launch of this exciting new instant camera are two new INSTAX instant film varieties; INSTAX® Mini Blue Marble film and INSTAX® Square White Marble film. Both have marble-patterned print frames transforming everyday photos into unique, fun keepsakes.

Fujifilm’s INSTAX® Mini 11 instant camera will be available at a manufacturer’s suggested retail price of $69.95 USD ($89.99 CDN) and is expected to be available for purchase mid-March, 2020.

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